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Topic Archive: Concerts/Performances

Why Hotel Brands Want to Host Concerts

Major brands such as Hilton and Starwood use musical acts to engage new fans and reward loyal guests.

Venue News Posted 8 days ago

How Pandora Transformed a City Block Into Its Largest Single-Day Event

The Internet radio brand brought a targeted list of fans for big-name musical acts and experiential sponsor activations—and kept them safe in a heatwave.

Event Report Posted August 31, 2015, 7:15 AM EDT

How to Pull Off a Concert at Sea

U.S. Coast Guard jurisdiction and a raw barge venue made Toyota's San Diego tour stop a logistically complex feat.

Event Report Posted October 8, 2014, 7:00 AM EDT

What It Takes to Maintain the Largest Floating Music Festival

The electronic dance music event Groove Cruise X marked its 10th anniversary with marathon DJ sets, a beach party, and a superhero theme night.

Event Report Posted February 20, 2014, 7:00 AM EST

Why 3,300 Avicii Fans Bought T-Shirts Instead of Concert Tickets

To boost brand recognition among fans of electronic dance music, Macy's and Ralph Lauren's Denim & Supply offered access to an Avicii performance for consumers that purchased a limited-edition tee.

Event Report Posted October 18, 2013, 8:54 AM EDT

A Modern Take on Crowd-Surfing Beach Balls

Crowd Activation's Zygote balls are helium-filled, oversize balloons that respond to human touch.

The Scout Posted September 19, 2013, 7:30 AM EDT

N.F.L. Kickoff Concert Treats Fans to Keith Urban

The event included a V.I.P. preparty sponsored by Bud Light that included custom lounges for the Super Bowl-winning Baltimore Ravens.

Event Report Posted September 10, 2013, 6:45 AM EDT

How to Entertain Millennials at a Pool Party

Two stages and social media tie-ins helped sponsors target millennials at the iHeartRadio's event in Miami.

Event Report Posted July 19, 2013, 7:00 AM EDT

5 Ways to Improve Large Music Festivals

Event Intelligence Posted April 25, 2013, 7:30 AM EDT

Guest-Controlled Event Becomes Giant Video Game

Event Snapshot Posted April 18, 2013, 7:00 AM EDT

Boy Band One Direction Sings Atop Giant Pinball Machine

Event Snapshot Posted March 18, 2013, 7:30 AM EDT

Nokia Launches Music Service With Concerts and Sundance Channel Film Series

Event Intelligence Posted November 27, 2012, 5:09 PM EST

Chicago's Top 100 Events of 2011

Top 100 Posted December 30, 2011, 10:00 AM EST

2012 Preview: 10 Most Anticipated Boston Venues for Events and Meetings

Location Scout Posted December 29, 2011, 12:00 PM EST

South Florida's Top 100 Events of 2011

These annual gatherings make a big impact on their respective industries and communities (and on the city) while innovating to stay on top.

The Scout Posted December 28, 2011, 9:40 AM EST

2 New Washington Performance Spaces for Meetings and Events

Location Scout Posted December 28, 2011, 9:10 AM EST

MySpace Has Burlesque Dancers at Parisian-Themed Holiday Party

Event Snapshot Posted December 19, 2011, 5:14 PM EST

Joffrey Ballet Keeps Kids Busy at Holiday Fund-Raiser

Event Report Posted December 14, 2011, 5:01 PM EST

Z100 Weaves Bevy of Sponsors Into Lounge Activations for Jingle Ball Concert

Event Report Posted December 13, 2011, 2:45 PM EST

Florida Grand Opera Celebrates Zarzuela Performance With On-Stage Dinner

Event Report Posted December 13, 2011, 2:20 PM EST

Performances Pack Bocelli Foundation Launch

Event Snapshot Posted December 13, 2011, 12:13 PM EST

Pirelli Unveils 2012 Calendar With First U.S. Gala

Event Report Posted December 12, 2011, 3:29 PM EST

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