Topic Archive: Conferences/Trade shows

Could a Chatbot Replace the Need for an Event App?

Find out how to provide a variety of information, notifications, and customer service to your attendees through simple text messaging.

Event Intelligence Posted yesterday

At P.C.M.A: 8 Tips From a Content Specialist on How to Drive Engagement

Check out how to "design events for content" to drive engagement and long-term value.

News Posted 6 days ago

C.E.S. 2017: What Caused the Biggest Buzz on Social Media

Brands including LG, Panasonic, and Spotify offered attendees visual interactive experiences and product demos at booths, which created buzz on social media for the 50th edition of C.E.S.

Event Report Posted 7 days ago

5 Ways to Create High-R.O.I. Meetings and Incentive Programs

Find out why return on investment is not just a matter of money-spent versus revenue-generated.

Event Intelligence Posted December 8, 2016, 7:00 AM EST

See How This Conference Engages Millions of People Who Don’t Attend

Find out how the National Association of Realtors uses a subset of attendees as conference reporters.

Event Intelligence Posted December 6, 2016, 7:00 AM EST

L.A. Auto Show Parties: 8 Engaging Ideas From Ford, Jaguar, Land Rover, and Volkswagen

Automakers went for interactive experiences that ranged from old-school to decidedly high-tech.

Event Report Posted December 5, 2016, 7:15 AM EST

Show Off: 8 Creative Trade Show Booth Designs

These eye-catching trade show booth designs offer inspiration for brand activations on the exhibit floor and beyond.

The Scout Posted December 1, 2016, 7:15 AM EST

6 Essential Event Rules From an Associations Pro

Planning, personalization, and surprising attendees are among SmithBucklin executive Carol McGury's rules for events.

Readers' Forum Posted November 30, 2016, 7:30 AM EST

7 Ways to Make Your Events Stand Out From the Pack

From effective sponsorships to better storytelling, these ideas can help you reinvent your events.

Event Intelligence Posted November 17, 2016, 7:30 AM EST

How the Presidential Election Interrupted This Conference

The morning after the historic presidential vote, Inbound’s keynote speaker opted to go off-script, fueling a mixed response from attendees.

News Posted November 17, 2016, 7:15 AM EST

How This Conference Used N.F.C. Technology to Drive Traffic Around Its Exhibit Hall

Find out how Intuit solved concerns that a second hall would be under-utilized.

Event Intelligence Posted November 15, 2016, 7:30 AM EST

How This Wearable Tech Device Provides Custom Marketing at Large Events

Hurdl is a text-based platform that creates one-to-one communication between attendees and hosts.

Event Intelligence Posted November 10, 2016, 7:15 AM EST

6 Tips for Creating Wellness Activities at Events

Consider these suggestions to design an optimal wellness experience for your attendees.

Event Intelligence Posted November 8, 2016, 7:30 AM EST

‘Forbes’ Demonstrates How to Tailor a Conference to Millennials

Later start times, long breaks for networking, wellness activities, and other strategic elements are in sync with attendee preferences.

Event Report Posted October 27, 2016, 7:15 AM EDT

See How—and Why—Dreamforce Embraced an Outdoorsy Vibe

Salesforce translated the look and feel of its online learning platform, Trailhead, into the theme for its massive four-day conference.

Event Report Posted October 20, 2016, 7:00 AM EDT

14 Revealing Trends From the Global Meetings Forecast for 2017

The industry's steady growth in recent years may be slowing down, according to a new report from American Express Meetings & Events.

News Posted October 18, 2016, 7:00 AM EDT

The 15 Most Innovative Meetings 2016

The conferences, trade shows, and expos in North America that are thinking differently about how and why we gather.

Feature Posted October 17, 2016, 7:00 AM EDT

Most Innovative Meetings 2016: #1 Google I/O

Taking cues from music festivals, the tech giant demonstrates how to revitalize an event to serve and celebrate attendees.

Feature Posted October 17, 2016, 6:55 AM EDT

Most Innovative Meetings 2016: #2 Greenbuild International Conference & Expo

The group uses C.S.R. programs to connect with local communities.

Feature Posted October 17, 2016, 6:50 AM EDT

Most Innovative Meetings 2016: #3 Institute of Food Technologists Annual Meeting & Food Expo

The food industry event understands how to get a deeper knowledge of attendee and exhibit behavior.

Feature Posted October 17, 2016, 6:45 AM EDT

Most Innovative Meetings 2016: #4 Social Media Marketing World

The conference is using Slack as the newest tool in its extensive networking strategy.

Feature Posted October 17, 2016, 6:40 AM EDT

Most Innovative Meetings 2016: #5 Dreamforce

A mix of high-tech and high-touch strategies help attendees find meaning in the midst of Salesforce's huge conference.

Feature Posted October 17, 2016, 6:35 AM EDT

Most Innovative Meetings 2016: #6 South by Southwest

The massive multiday, multi-industry event is demonstrating how data can be used to help attendees determine where and how to spend their time.

Feature Posted October 17, 2016, 6:30 AM EDT

Most Innovative Meetings 2016: #7 Marriott Sales, Marketing, Revenue Management, and Event Management Conference

By banishing PowerPoint, Marriott cultivates engaging educational practices.

Feature Posted October 17, 2016, 6:25 AM EDT

Most Innovative Meetings 2016: #8 Social Capital Markets Conference

Diversity is non-negotiable at the entrepreneurship event.

Feature Posted October 17, 2016, 6:20 AM EDT

Most Innovative Meetings 2016: #9 Summit at Sea

Organizers bring 3,000 attendees off the grid for intense conversation and collaboration.

Feature Posted October 17, 2016, 6:15 AM EDT

Most Innovative Meetings 2016: #10 C2 Montréal

Organizers create unusual experiences to drive brainstorming and interpersonal connections.

Feature Posted October 17, 2016, 6:10 AM EDT

Most Innovative Meetings 2016: #11 Sapphire Now

Software company SAP is using a very non-technical method of surveying attendees.

Feature Posted October 17, 2016, 6:05 AM EDT

Most Innovative Meetings 2016: #12 Microsoft Worldwide Partner Conference

Microsoft rolls out the red carpet for first-timers at its landmark tech conference.

Feature Posted October 17, 2016, 6:00 AM EDT

Most Innovative Meetings 2016: #13 Collision

Volunteers play a critical role at the growing start-up conference.

Feature Posted October 17, 2016, 5:55 AM EDT

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