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Topic Archive: Conferences/Trade shows

The 4 Ps of Effective Event Marketing

Microsoft’s events chief shared his strategies for creating a positive experience for attendees.

News Posted 10 days ago

How to Create a Successful Hosted Buyer Program

Learn from three different organizations that have found success with this format.

Event Intelligence Posted April 3, 2014, 8:05 AM EDT

18 Smart Strategies and Ideas From the TED Conference

This year Chris Anderson's buzzy conference—and its sister conference, TEDActive—moved to Canada, bringing along a slate of new concepts for TED's 30th anniversary incarnation.

Event Report Posted March 25, 2014, 7:15 AM EDT

Steal Microsoft's Customer Service Strategy for Your Next Conference

Find out how Microsoft is allowing its event attendees to enhance their experience with value-added V.I.P. packages.

Event Intelligence Posted March 25, 2014, 7:00 AM EDT

35 Things You Missed at SXSW This Year

The 2014 music, film, and technology festival saw a slew of activations from a number of brands, including Mashable, Spotify, Pennzoil, Chevrolet, and 3M.

Event Report Posted March 18, 2014, 8:39 AM EDT

How a Three-Person Staff Produces an Event for 60,000 People

Here's the story behind the largest comic book event in the southeastern United States.

News Posted March 18, 2014, 7:15 AM EDT

Show's Guerrilla Campaign Blankets City With Flowers

The Pennsylvania Horticultural Society used unexpected floral displays to build buzz—and sell advance tickets—for the Philadelphia Flower Show.

Event Report Posted March 11, 2014, 7:15 AM EDT

5 Ways to Help Attendees Navigate a Large Trade Show

From self-guided audio tours at the National Association of Broadcasters show to custom artwork at the SEMA Show, here are ways to make a large trade show more user-friendly.

Event Intelligence Posted March 11, 2014, 7:15 AM EDT

SXSW 2014 Preview: What to Expect at This Year's Festival

From IFC's fairgrounds and Pennzoil's Mario Kart experience to the return of the Fader Fort and the Filter on Rainey block party, brands have plenty of activities, events, and entertainment planned for this year's South by Southwest.

News Posted March 6, 2014, 7:30 AM EST

17 Ways to Use Google Glass at Events

Event professionals currently testing Google’s wearable device suggest ways to incorporate it into events and meetings.

Event Intelligence Posted March 6, 2014, 7:00 AM EST

New App Turns Smartphones Into Microphones

See how a new app connects audience members’ smartphones to an event's or meeting’s sound system.

News Posted March 4, 2014, 7:00 AM EST

12 Engaging Designs for Trade Show Booths

See how exhibitors integrated iPads, dancers, artists, and materials such as glass and bamboo to stand out at the Healthcare Information and Management Systems Society's annual conference.

Event Report Posted February 27, 2014, 7:00 AM EST

How to Use the Power of Social Influencers at Conferences

Find out how the Healthcare Information and Management Systems Society's annual conference is engaging nontraditional media to reach new audiences.

Event Intelligence Posted February 25, 2014, 7:15 AM EST

How Shipping Crates Help Attendees Stay Productive

Social Media Week is offering several networking and meeting spaces, including some made out of shipping crates.

Event Intelligence Posted February 11, 2014, 7:30 AM EST

8 Ideas for Creating a Must-Attend Conference

How storytellers, a house band, and a knitting machine help attract attendees to Montreal's C2-MTL conference.

Event Intelligence Posted February 10, 2014, 7:59 AM EST

Better Than a Booth Babe? A Virtual Presenter for Trade Show Booths

Find out about how virtual presenters can help you capture interest and leads.

Event Intelligence Posted February 6, 2014, 7:15 AM EST

I.B.M. Uses Gamification to Encourage Offline and Online Connections

Find out how the tech giant used a game to drive engagement at its conference.

Event Intelligence Posted February 4, 2014, 7:00 AM EST

How One Simple Change Upped Attendance at This Trade Show

The P.G.A. Show created a new pricing plan and offered single-session tickets to address the needs of busy attendees.

Event Intelligence Posted January 28, 2014, 7:00 AM EST

13 Lessons About Event Communications From the Boston Marathon Bombing

At P.C.M.A.'s Convening Leaders conference, the Ambulatory Surgery Center Association discussed how it managed to conduct its annual meeting in Boston just two days after the bombing.

News Posted January 23, 2014, 7:00 AM EST

Tina Brown’s 12 Tips for an Engaging Event

The former editor has turned her attention to live events, which she says have the unique ability to create an emotional connection between guests. At her talk for P.C.M.A.'s Convening Leaders conference, she shared the crucial elements of a successful event.

Event Intelligence Posted January 21, 2014, 7:15 AM EST

10 Inventive Booth Designs From Surf Expo

See how exhibitors created eye-catching displays that expressed their brands' personalities.

Event Report Posted January 16, 2014, 7:00 AM EST

Never Mind the Technology: Pros Say Face-to-Face Interaction Keeps C.E.S. Relevant

Major product debuts may now be less of a draw in Las Vegas, but it’s the personal contact—not to mention the evolving program content—that many say keeps the show essential to their calendars.

News Posted January 15, 2014, 7:00 AM EST

How to Avoid Michael Bay's C.E.S. Flub at Your Next Event

Event professionals share tips on how they work with speakers to avoid potential embarrassments—and recover from them when all else fails.

Readers' Forum Posted January 14, 2014, 7:30 AM EST

C.E.S. 2014: the Booths, Brands, and Events That Got the Biggest Buzz

The annual exhibition for the consumer electronics industry once again saw hundreds of attendees post commentary, photos, and videos from parties and the expo floor.

Event Report Posted January 13, 2014, 4:30 PM EST

How to Use Gamification to Motivate Social Sharing at Events

A new app uses points and prizes to encourage attendees to share content and photos from events.

Event Intelligence Posted January 9, 2014, 7:00 AM EST

2014 Event Inspiration: 19 Trends for Trade Show Booths

Check out the design concepts, technology strategies, and engagement techniques top exhibit producers expect to see more of this year.

News Posted January 7, 2014, 7:00 AM EST

Best of 2013: 9 Tech Tools You Should Know About

Check out our picks for some of the most useful apps and online systems that can be used for your next event.

News Posted December 12, 2013, 7:45 AM EST

Hot Issues for Incentive and Meeting Planners in 2014

Crucial topics for the coming year include the rising costs of hotels and air travel and the need for strategies to address future political controversies.

News Posted December 10, 2013, 7:30 AM EST

Inside a Zappos Employee Meeting: 11 Things You Won’t See at Any Other Company

An executive in a loincloth, a dig at Kanye West, and a box of tarantulas were among the unusual touches at the Zappos quarterly meeting.

Event Report Posted December 9, 2013, 7:00 AM EST

The Best Ideas From the Los Angeles Auto Show

Here's a look at the most inventive booths, events, and activities from the car industry's annual trade show in Los Angeles.

Event Report Posted December 3, 2013, 12:16 PM EST

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