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Topic Archive: Conferences/Trade shows

The Little Details That Create a Big Impact at Events

Keep these tips in mind to design experiences that are positive and memorable for your guests.

Event Intelligence Posted 10 days ago

9 Innovative Ideas for Meeting Breaks

Check out these ideas for activities and snacks sure to surprise and delight your attendees.

Event Intelligence Posted August 18, 2015, 7:00 AM EDT

How This Event Avoided Insulting an International Audience

The Salvation Army's 150th anniversary congress navigated cultural sensitivities and logistics to accommodate participants from more than 100 countries.

Event Report Posted August 10, 2015, 7:30 AM EDT

Why One Trade Show Is Making Major Changes Based on Attendee Feedback

Using Marketo data, UBM Advanstar rebranded its Magic fashion marketplace and saw its largest growth in attendee numbers since the recession hit.

News Posted August 3, 2015, 7:15 AM EDT

12 Guinness World Records Stunts at Events

Find out how events have used record-setting feats to generate publicity.

News Posted July 23, 2015, 7:00 AM EDT

Comic-Con 2015: 24 Ideas From the Buzzy Parties and Wacky Stunts in San Diego

Adult Swim, Entertainment Weekly, and Playboy events commanded attention, and unexpected brands like Kentucky Fried Chicken pulled attention-getting stunts.

Event Report Posted July 15, 2015, 7:45 AM EDT

How Facebook Made a Data-Focused Event Fun

For its new "IQ Live" event series, Facebook is making data memorable by presenting research in highly visual, entertaining ways.

Event Report Posted July 15, 2015, 7:30 AM EDT

How Microsoft Created a Fun and Functional Conference Lounge

See how the company has designed a must-see destination for U.S. partners at the Worldwide Partner Conference.

Event Report Posted July 14, 2015, 7:30 AM EDT

Why Incorporating Art Can Lead to More Effective Meetings

See how this conference demonstrated how to use music, painting, sculpture, and more at meetings.

Event Intelligence Posted July 2, 2015, 7:30 AM EDT

See an After-Party That Turned Math Into a Glitzy Event Theme

Software company Coupa had a high-end, numbers-filled bash after its annual user conference in San Francisco.

Event Report Posted July 1, 2015, 7:00 AM EDT

Event Innovators 2015: Sean Holladay & Tim Holladay

The founders of Crowd Mics found an innovative solution to a common problem at large meetings and conferences.

Event Innovators 2015 Posted July 1, 2015, 5:15 AM EDT

Event Innovators 2015: Shelley Zalis

The founder of the Ipsos Girls' Lounge combines professional support and spa services at events and conferences.

Event Innovators 2015 Posted July 1, 2015, 5:00 AM EDT

Event Innovators 2015: Christine Renaud

The C.E.O. and co-founder of E-180 launched the Web platform to facilitate "brain dates."

Event Innovators 2015 Posted July 1, 2015, 4:10 AM EDT

Event Innovators 2015: Kat Gordon

The founder of the 3% Conference took the event's name from the percentage of female advertising creative directors—a number that has since grown, partly through her efforts.

Feature Posted July 1, 2015, 4:00 AM EDT

Event Innovators 2015: Michael Trovalli

The vice president of global events for SAP is using attendee feedback to build better conference experiences.

Event Innovators 2015 Posted July 1, 2015, 3:45 AM EDT

New Site Helps Planners Add Community Service to Events

A new nonprofit helps connect planners to organizations in need at their event sites.

News Posted June 25, 2015, 7:45 AM EDT

7 Cool Products for Event Pros From InfoComm

Transparent display screens, drones, and lifelike videoconferencing systems were some of the products that drew crowds at InfoComm.

Event Report Posted June 23, 2015, 7:30 AM EDT

E3 2015: 18 Ways Video Game Brands Attracted Attention on the Show Floor

Held June 16 to 18, this year's Electronic Entertainment Expo drew 300 exhibitors, all competing for the attention of more than 52,000 attendees.

Event Report Posted June 22, 2015, 7:15 AM EDT

How One Festival Serves Early Adopters and Entrepreneurs

With a jam-packed schedule of musical performances, art exhibits, films, and tech talks, Northside Festival's attendees get to discover—or become—the next big thing.

Event Report Posted June 19, 2015, 7:15 AM EDT

How Silicon Valley's First Major Food Fest United Technology and Chefs

The Bite Silicon Valley conference explored the ways in which technology can help cure global food issues.

Event Report Posted June 18, 2015, 7:46 AM EDT

Why an Invitation-Only Conference Decided to Offer a Free Live Stream

Find out how viewers from more than 40 countries tuned in to watch and share sessions from Fashion Tech Forum.

Event Intelligence Posted June 18, 2015, 7:00 AM EDT

See an Incentive Event's Nighttime Race

The centerpiece of Amway China's incentive trip to California was a race course illuminated with colorful lights, props, and performers.

Event Report Posted June 15, 2015, 7:00 AM EDT

Q&A: Lessons on Event Marketing in the Digital Age

Marketing professor David Bell explains the need for “snackable content,” referral programs, and challenging the status quo.

News Posted June 11, 2015, 7:00 AM EDT

3 Ways to Control Crowds at Events

The Anime Expo—the most densely populated convention at the Los Angeles Convention Center—continually implements solutions to handle its exponential growth.

Event Intelligence Posted June 10, 2015, 8:00 AM EDT

How Changing an Event's Name Can Increase Its Buzz

An annual alcohol-industry trade show got a new, simplified name this year—B.A.R.— that resonated with show attendees.

Event Report Posted June 10, 2015, 7:30 AM EDT

How C2 Montréal Challenged Attendees to Take Risks

Participants interacted on a Ferris wheel, in a nest, and sitting in chairs suspended from the ceiling—all with the purpose of fostering engagement.

Event Report Posted June 9, 2015, 7:45 AM EDT

Site Specific: Why Local Culture Matters to Meeting Planners

Organizers are seeking new ways to expand attendees' minds outside of their hotel rooms and function spaces.

News Posted May 28, 2015, 8:15 AM EDT

Why This Event Put Its Community Service Project on the Show Floor

Find out why there can be added benefits to bringing charitable activities on site to trade shows and conferences.

Event Report Posted May 21, 2015, 7:30 AM EDT

How This Tech Conference Uses Science to Drive Face-to-Face Interaction

Collision's team of data scientists designs algorithms that engineer 600 on-site meetings in 48 hours.

Event Intelligence Posted May 11, 2015, 7:15 AM EDT

Inside the Sales Conference That Put a Virtual Jet on Stage

Berkshire Hathaway's HomeServices used a mockup of a G5 jet as part of the large-scale theatrics in its sales conference's stage show.

Event Report Posted May 6, 2015, 7:00 AM EDT

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