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Topic Archive: Conferences/Trade shows

How to Use Live Sports Event Strategies at a Trade Show

Find out how a “fly cam” and other broadcasting tactics were used at this year's P.G.A. Merchandise Show.

Event Report Posted 5 days ago

Networking App Helps Set Up "Dates" at Events

Find out how E-180 transforms events into peer learning hubs.

Event Intelligence Posted 10 days ago

How to Plan a Kid-Friendly Convention

The Cubs Convention in Chicago had lots of perks for young baseball fans, including video games and meet and greets with mascot Clark the Cub.

Event Report Posted January 21, 2015, 7:48 AM EST

Does Your Event Need an Anonymous Messaging App?

The app Secret creates a communication backchannel for event communities.

Event Intelligence Posted January 20, 2015, 7:30 AM EST

Why One Brand Built a Greenhouse Instead of a Trade Show Booth

The accessories brand Want Les Essentiels de la Vie took its wares outdoors, building a custom structure on a plaza outside menswear show Pitti Uomo in Florence, Italy.

Event Snapshot Posted January 19, 2015, 7:00 AM EST

How to Use Food to Get 3,700 Guests Buzzing

P.C.M.A.'s opening-night party offered an eclectic menu that had guests tweeting and talking.

Event Report Posted January 15, 2015, 7:30 AM EST

8 Tips for Upgrading Your Business Conference

At the Robin Hood Investors Conference, smart design and executive-level perks created a comfortable environment for guests.

Event Intelligence Posted January 15, 2015, 7:15 AM EST

C.E.S. 2015: 5 Top Tech Trends the Event Industry Has Already Adopted

Although self-driving cars have yet to replace valets at big gatherings, drones, robots, virtual reality, 3-D printing, and wearable technology have appeared in various forms at events for years.

Event Report Posted January 14, 2015, 7:00 AM EST

Most Innovative Meetings 2014: #15 Sweets & Snacks Expo

A series of learning and interactive experiences made exhibitors happy by keeping attendees moving around the trade show floor.

Feature Posted December 9, 2014, 7:45 AM EST

Most Innovative Meetings 2014: #14 Aspen Ideas Festival

Expanding its weeklong festival with an additional three-day intensive on healthcare let attendees dig deep into pressing issues in medical policy, guided by the insights of likeminded experts.

Feature Posted December 9, 2014, 7:30 AM EST

Most Innovative Meetings 2014: #13 McDonald's Worldwide Convention

The fast-food giant created a holistic online engagement initiative to make the conference meaningful for both in-person and virtual attendees.

Feature Posted December 9, 2014, 7:15 AM EST

Most Innovative Meetings 2014: #12 National Restaurant Association Show

Attendees got to sample a new “flavor” of educational experience when show organizers put the cooking demonstrations in participants’ hands.

Feature Posted December 9, 2014, 7:00 AM EST

Most Innovative Meetings 2014: #11 Clinton Global Initiative

A high-tech, interactive map delivered a succinct, visual view of a decade’s worth of efforts initiated by the nonprofit around the world.

Feature Posted December 9, 2014, 6:45 AM EST

Most Innovative Meetings 2014: #10 P.G.A. Merchandise Show

New single-session education options were designed to address the needs of busy attendees.

Feature Posted December 9, 2014, 6:30 AM EST

Most Innovative Meetings 2014: #9 Microsoft Convergence

The tech giant is focusing on increasing satisfaction for attendees by giving them the opportunity to purchase exclusive perks that upgrade their experiences.

Feature Posted December 9, 2014, 6:15 AM EST

Most Innovative Meetings 2014: #8 Social Media Marketing World

Still in its infancy, the conference is attracting attention for providing opportunities for both formal and informal education among attendees and a notable roster of speakers.

Feature Posted December 9, 2014, 6:00 AM EST

Most Innovative Meetings 2014: #7 PTTOW Summit

The invite-only conclave for entrepreneurs and experts deployed networking ambassadors and “speed dating” to give attendees the chance to connect in a meaningful way.

Feature Posted December 9, 2014, 5:45 AM EST

Most Innovative Meetings 2014: #6 TED/TEDActive

On the occasion of the signature event’s 30th anniversary, organizers breathed new life into the buzzy conferences by moving them north to Canada and creating new opportunities for engagement.

Feature Posted December 9, 2014, 5:30 AM EST

Most Innovative Meetings 2014: #5 Cisco Live

The tech company put a strategic focus on ambience and cohesiveness for the 2014 conference in its hometown of San Francisco.

Feature Posted December 9, 2014, 5:15 AM EST

Most Innovative Meetings 2014: #4 Summit Outside

The Summit Group turned its newly acquired ski resort into an unplugged mountainside mecca for meeting and networking.

Feature Posted December 9, 2014, 5:00 AM EST

Most Innovative Meetings 2014: #3 Sapphire Now

A dramatic redesign of the show floor and program gave guests more time and space for networking, plus drew high praise in post-event surveys.

Feature Posted December 9, 2014, 4:46 AM EST

Most Innovative Meetings 2014: #2 Dreamforce

The world’s largest software conference, hosted by the global cloud computing company Salesforce, is also setting new, lofty standards for corporate social responsibility.

Feature Posted December 9, 2014, 4:30 AM EST

Most Innovative Meetings 2014: #1 C2 Montréal

In just its third year, the unconventional conference has established a name for itself with a creative design, inventive networking strategies, and marquee speakers.

Feature Posted December 9, 2014, 4:15 AM EST

The 15 Most Innovative Meetings 2014

The conferences, conventions, trade shows, and meetings in North America proving the value—and advantage of—face-to-face gatherings in a digitally driven world.

Feature Posted December 9, 2014, 4:00 AM EST

What to Know Before Hosting a Virtual Trade Show

Successful online trade shows offer the content, networking, and product information of a traditional expo with the added convenience of access from any device, anywhere in the world.

Event Intelligence Posted November 25, 2014, 7:30 AM EST

Meeting Reboot: 20 Ideas to Freshen Up Company Gatherings

Here are some ideas, tricks, and apps to break the mold of the typical small or in-office meeting.

Event Intelligence Posted November 24, 2014, 7:15 AM EST

How the Attractions Expo Helped Exhibitors Get More Publicity

Find out about the variety of ways the organizers are helping exhibitors boost their media exposure.

Event Intelligence Posted November 20, 2014, 7:15 AM EST

How the Pool and Spa Expo Expanded On-Floor Education

Find out how organizers are addressing attendees’ desire for more knowledge and networking.

Event Report Posted November 6, 2014, 7:15 AM EST

Hello Kitty Marks 40 Years With First Fan Convention

With 25,000 enthusiasts in attendance, Sanrio's celebration for its iconic character brought retailers like Target and Sephora to Los Angeles to offer exclusive merchandise and on-site activities.

Event Report Posted November 6, 2014, 7:00 AM EST

8 Cost-Saving Strategies for Meetings

Learn how to minimize conference and meeting expenses with these budgeting tips from event professionals.

Event Intelligence Posted November 3, 2014, 7:15 AM EST

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