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Topic Archive: Conferences

12 Guinness World Records Stunts at Events

Find out how events have used record-setting feats to generate publicity.

News Posted 9 days ago

How Microsoft Created a Fun and Functional Conference Lounge

See how the company has designed a must-see destination for U.S. partners at the Worldwide Partner Conference.

Event Report Posted July 14, 2015, 7:30 AM EDT

Why Incorporating Art Can Lead to More Effective Meetings

See how this conference demonstrated how to use music, painting, sculpture, and more at meetings.

Event Intelligence Posted July 2, 2015, 7:30 AM EDT

Event Innovators 2015: Shelley Zalis

The founder of the Ipsos Girls' Lounge combines professional support and spa services at events and conferences.

Event Innovators 2015 Posted July 1, 2015, 5:00 AM EDT

Event Innovators 2015: Christine Renaud

The C.E.O. and co-founder of E-180 launched the Web platform to facilitate "brain dates."

Event Innovators 2015 Posted July 1, 2015, 4:10 AM EDT

Event Innovators 2015: Kat Gordon

The founder of the 3% Conference took the event's name from the percentage of female advertising creative directors—a number that has since grown, partly through her efforts.

Feature Posted July 1, 2015, 4:00 AM EDT

Event Innovators 2015: Michael Trovalli

The vice president of global events for SAP is using attendee feedback to build better conference experiences.

Event Innovators 2015 Posted July 1, 2015, 3:45 AM EDT

How One Festival Serves Early Adopters and Entrepreneurs

With a jam-packed schedule of musical performances, art exhibits, films, and tech talks, Northside Festival's attendees get to discover—or become—the next big thing.

Event Report Posted June 19, 2015, 7:15 AM EDT

Why an Invitation-Only Conference Decided to Offer a Free Live Stream

Find out how viewers from more than 40 countries tuned in to watch and share sessions from Fashion Tech Forum.

Event Intelligence Posted June 18, 2015, 7:00 AM EDT

Q&A: Lessons on Event Marketing in the Digital Age

Marketing professor David Bell explains the need for “snackable content,” referral programs, and challenging the status quo.

News Posted June 11, 2015, 7:00 AM EDT

How C2 Montréal Challenged Attendees to Take Risks

Participants interacted on a Ferris wheel, in a nest, and sitting in chairs suspended from the ceiling—all with the purpose of fostering engagement.

Event Report Posted June 9, 2015, 7:45 AM EDT

How This Tech Conference Uses Science to Drive Face-to-Face Interaction

Collision's team of data scientists designs algorithms that engineer 600 on-site meetings in 48 hours.

Event Intelligence Posted May 11, 2015, 7:15 AM EDT

Inside the Sales Conference That Put a Virtual Jet on Stage

Berkshire Hathaway's HomeServices used a mockup of a G5 jet as part of the large-scale theatrics in its sales conference's stage show.

Event Report Posted May 6, 2015, 7:00 AM EDT

How One Conference Created Six Event Concepts in Four Days

Herbalife transformed various spaces at L.A. Live for about 5,000 attendees at its annual President's Summit.

Event Report Posted April 22, 2015, 7:45 AM EDT

4 Ways to Customize the Event Experience

Oracle’s Paul Salinger argues the one-size-fits-all approach for attendees is going extinct, replaced by focus on individual engagement and wellness.

Event Intelligence Posted April 9, 2015, 7:30 AM EDT

When Is Crowdfunding an Effective Event Tool?

Learn how planners are raising cash—and minimizing risk—by seeking up-front funding for their events.

Event Intelligence Posted April 2, 2015, 7:00 AM EDT

How To Use a Conference App for Long-Term Engagement

Find out how Marriott employees are using their conference app for ongoing networking.

Event Intelligence Posted March 26, 2015, 7:15 AM EDT

TED Conference Photos: 18 Steal-Worthy Ideas to Inspire Attendees

The buzzy gathering in Vancouver offered dozens of ideas for facilitating engagement and collaboration, not to mention comfort, in an unfussy environment.

Event Report Posted March 23, 2015, 7:15 AM EDT

How One Simple Strategy Drives Attendance at a Sales Conference

Find out how a focus on relationship-building inspires this annual real estate industry conference.

Event Report Posted February 10, 2015, 7:45 AM EST

How to Plan a Kid-Friendly Convention

The Cubs Convention in Chicago had lots of perks for young baseball fans, including video games and meet and greets with mascot Clark the Cub.

Event Report Posted January 21, 2015, 7:48 AM EST

6 Events Using R.F.I.D. Technology to Improve the Guest Experience

From access control to attendee tracking, find out how planners are incorporating wireless technology into events.

Event Intelligence Posted September 4, 2014, 7:00 AM EDT

15 Camp-Theme Ideas From the Engage!14 Wedding Summit

The conference for luxury-wedding professionals offered plenty of gift, catering, and decor concepts for outdoorsy-theme events.

Event Report Posted June 25, 2014, 7:45 AM EDT

Event Innovators 2014: Elizabeth Pinkham

The senior vice president of strategic events for Salesforce.com aims to "think big" while planning the world's largest software conference every year.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

Event Innovators 2014: Kara Swisher & Walt Mossberg

The founders of the new Code Conference are giving tech events a reboot.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

Event Innovators 2014: Paddy Cosgrave

The C.E.O. of the Summit, Europe's largest technology conference, is expanding his unique networking events to the United States.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

How to Effectively Use N.F.C. Technology at Events

From lead retrieval to social media activation, check out these examples of how events around the world are using near field communication.

Event Intelligence Posted May 15, 2014, 7:15 AM EDT

18 Smart Strategies and Ideas From the TED Conference

This year Chris Anderson's buzzy conference—and its sister conference, TEDActive—moved to Canada, bringing along a slate of new concepts for TED's 30th anniversary incarnation.

Event Report Posted March 25, 2014, 7:15 AM EDT

35 Things You Missed at SXSW This Year

The 2014 music, film, and technology festival saw a slew of activations from a number of brands, including Mashable, Spotify, Pennzoil, Chevrolet, and 3M.

Event Report Posted March 18, 2014, 8:39 AM EDT

SXSW 2014 Preview: What to Expect at This Year's Festival

From IFC's fairgrounds and Pennzoil's Mario Kart experience to the return of the Fader Fort and the Filter on Rainey block party, brands have plenty of activities, events, and entertainment planned for this year's South by Southwest.

News Posted March 6, 2014, 7:30 AM EST

New App Turns Smartphones Into Microphones

See how a new app connects audience members’ smartphones to an event's or meeting’s sound system.

News Posted March 4, 2014, 7:00 AM EST

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