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Topic Archive: Converse

How Brands Are Trading Swag for Social Media Posts

By asking guests to tweet about their products, brands are getting double-duty from gift bags.

News Posted August 12, 2013, 8:00 AM EDT

What Event Product Would You Invent?

Readers' Forum Posted October 3, 2011, 7:00 AM EDT

Kate Betts Ends 'Everyday Icon' Book Tour With Bal Harbour Signing

Event Report Posted August 17, 2011, 3:30 PM EDT

'Lucky' Piggybacks on Social Media Week With Fashion Blogger Conference

Event Report Posted February 10, 2011, 12:13 PM EST

10 Highlights From Art Basel Miami Events

Event Report Posted December 9, 2009, 2:46 PM EST

Art Basel: More Weekend Parties Hosted by Interview, Moncler, and Converse

Event Report Posted December 7, 2009, 5:27 PM EST

The 2009 BizBash L.A. Event Style Award Winners

From the Editors Posted June 16, 2009, 11:01 AM EDT

Telepictures, Chevy, Emirates, Target Events Among Our Style Award Winners

From the Editors Posted June 12, 2009, 1:49 PM EDT

New Ideas for Step-and-Repeats, Activities, and Entertainment

Best of 2008 Posted November 24, 2008, 8:00 AM EST

Paper Magazine Launches Award Show at Los Angeles Project

For its fourth annual Project Los Angeles series, Paper magazine sought new creative talent while simultaneously providing sponsors with different forums—like an inaugural award show—to market their brands.

Event Report Posted November 11, 2008, 10:21 AM EST

Target Transforms Raw Venue With Moving Collages for MTV After-Party

To celebrate its Converse collection (and, unofficially, MTV's Movie Awards), Target transformed a blank-slate venue with moving and morphing photo and video collages on the space's white walls—plus a colorful performance from M.I.A.

Event Report Posted June 2, 2008, 4:52 PM EDT

Varvatos Benefit for Stuart House Brings Kids' Activities and Cheap Trick

The annual Stuart House fund-raiser at the John Varvatos boutique on Melrose offered the not-obvious combo of abundant kids' activities and a performance by Cheap Trick.

Event Report Posted March 10, 2008, 6:20 PM EDT

Varvatos Throws Kid-Friendly Block-Party Benefit

The annual Stuart House fund-raiser at the Melrose boutique brought lots of activities for children, and a Macy Gray concert for parents.

Event Report Posted March 14, 2007, 12:00 AM EDT

Setting the Agenda for '07

At the end of last year, we asked 12 top event pros for their New Year’s resolutions. Their responses provide a snapshot of the industry’s goals and challenges for the months ahead.

The Scout Posted January 2, 2007, 12:00 AM EST

Venue Report: In-Your-Dreams Locations

New Yorkers are a famously hard lot to impress. Celeb-chef restaurant? Been there. Private club? That too. When everything else is passé, event hosts start fantasizing about some of New York’s singular locations. But can you actually book them? We found out.

The Scout Posted October 3, 2006, 12:00 AM EDT

Venue Report: You Asked, We Found

We get calls and emails all the time from event hosts looking for venues with specific capabilities. Here are seven questions from readers and our suggestions.

The Scout Posted October 3, 2006, 12:00 AM EDT

Converse Takes Guests Back to School

To show off John Varvatos's first sportswear collection for the sneaker brand, a mix of old- and new-school cool—cafeteria-style food, a fashion show, and punk rock—filled the Xavier High School gymnasium.

Event Report Posted March 29, 2006, 12:00 AM EST

Varvatos Benefit Stops Traffic for Families

The designer's fund-raiser for abused children featured kids' activities, live music, and a big auction—all on closed streets in West Hollywood.

Event Report Posted March 23, 2006, 12:00 AM EST

Futuristic Benefit Has Robots, Staff on Segways

The California Science Center’s annual Discovery Ball had a chic, futuristic theme—and a late-night, safari-themed after-party.

Event Report Posted February 23, 2006, 5:19 PM EST

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