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Topic Archive: Covergirl

Video Screens Trick Out DJ Booth at 'Rolling Stone' Bash

Event Snapshot Posted November 13, 2012, 1:56 PM EST

Back to School: How Brands Targeted Students on College Campuses

News Posted September 14, 2012, 4:13 PM EDT

Keep a Child Alive Uses Bar Codes for Cell Phone Donations at Black Ball

Event Report Posted October 7, 2010, 12:48 PM EDT

Brands Kick Off Summer With a Lighthearted, Freebie-Filled Approach to Event Marketing

With Memorial Day in the rear view, Oakley and a collection of hosts at the Byron & Tracey Salon in Beverly Hills offered separate summer kickoff events flush with gifts and pampering.

Event Report Posted June 1, 2009, 1:31 PM EDT

Elle Canada Revamps Consumer Show and Presents Seminars, Runway Shows Prior to New Labels Gala

For the second annual Elle Show—held prior to the Toronto Fashion Incubator's New Labels Gala—Transcontinental Media created a one-day program filled with seminars and runway presentations at the Carlu.

Event Report Posted April 27, 2009, 3:05 PM EDT

In the Midst of a Heat Wave, BET Takes Awards Suites Poolside

As the extended heat wave was finally beginning to break, BET wrapped up its official award suites poolside at the Hollywood Roosevelt.

Event Report Posted June 24, 2008, 4:28 PM EDT

Beauty Expo Expands, Eyes Other Cities

For the third Makeup Show NYC, producers from the Powder Group and Metropolitan Events and Production looked to accommodate the growing number of exhibitors and attendees.

Event Report Posted May 20, 2008, 4:43 PM EDT

Procter & Gamble's LookFab Studio Pops Up on Bloor Street

News Posted April 15, 2008, 3:45 PM EDT

Motorola Previews Products With Audio Tour

To show off its slate of holiday-time products, Motorola put editors through an interactive exhibit showing the everyday applications of its new gadgets.

Event Report Posted August 17, 2005, 12:00 AM EDT

Avon Launches Fall Line With Autumnal Event

Matthew David re-created an autumn evening inside Newspace for the launch of the fall collection of Mark, Avon's younger, hipper brand.

Event Report Posted June 15, 2005, 12:00 AM EDT

Mugler Launches Scent With Purple Pool Party

Jes Gordon's design for the launch of a new Thierry Mugler fragrance showcased the unusual shape and vibrant color of its bottle.

Event Report Posted June 15, 2005, 12:00 AM EDT

Gillette Launches Razor With Pink Promotion

To promote its new Venus Vibrance razor, Gillette set up a temporary space in Times Square to give consumers an array of leg-focused entertainment.

Event Report Posted April 27, 2005, 12:00 AM EDT

CoverGirl Product Preview Has Decade Decor

To show off the brand's history, Jes Gordon used vintage decor and colorful catering to represent each decade since the inception of CoverGirl.

Event Report Posted November 1, 2004, 12:00 AM EST

Self Takes Town House for Monthlong Promo

Event Report Posted September 28, 2004, 12:00 AM EDT

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