Topic Archive: Daimler AG

What It Took to Create a Record-Breaking Projection at the Hoover Dam

Freightliner's product launch used the massive historic dam as a projection surface, and nabbed a Guinness record in the process.

Event Report Posted May 20, 2015, 7:15 AM EDT

Plastic Wrap Forms Walls at Smart Car's Parking-Lot-Style Book Launch

Recycling industrial materials to create an artsy take on a parking lot, car maker Smart targeted more than just the automotive press for its book launch.

Event Report Posted March 25, 2008, 1:31 PM EDT

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