Topic Archive: Delta Air Lines

See Delta’s Creative Strategy to Tap Into New York City Marathon Buzz

The airline’s activation two weeks before the event is an example of how the brand is seeking to insert itself into important moments in one of its key markets.

Event Intelligence Posted 11 days ago

Delta's New Brand Promotion Is a Social Media First

The airline's scavenger hunt with Snapchat makes new use of the platform’s geo-filter capabilities.

News Posted September 14, 2016, 7:00 AM EDT

Event Innovators 2016: Mauricio Parise

The worldwide director of marketing for Delta Air Lines creates engaging brand activations geared toward tech-savvy costumers.

Event Innovators 2016 Posted May 17, 2016, 4:55 AM EDT

How Delta Turned Stillness Into an Engaging Activation at TED

See how the airline created an immersive experience that generated huge reach on social media.

Event Report Posted April 7, 2015, 7:00 AM EDT

Top 10 Innovative Brands 2014: #4 Delta

The airline rises above industry challenges through innovative marketing programs that bring its in-flight offerings to ground level.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

How Delta Helped TED Attendees Find Their "Social Soul Mates"

The airline used Twitter to create an immersive experience that generated more than eight million impressions.

Event Intelligence Posted March 27, 2014, 7:00 AM EDT

15 Ways to Make Crowded Food Festivals Feel Elegant

Two recent Los Angeles food and wine tasting fests kept things classy and uncluttered.

Event Report Posted September 5, 2013, 7:45 AM EDT

Delta Pop-Up Previews New J.F.K. Terminal

The marketing event rebranded a former retail building in SoHo for Delta.

Event Report Posted May 9, 2013, 7:00 AM EDT

Best of 2011: Event Highlights from Nine Markets

Feature Posted December 6, 2011, 8:45 AM EST

National Safety Council Event Stays Local, Increases Attendance

Event Report Posted April 21, 2011, 10:40 AM EDT

Delta Expands Marketing Reach With Subway Series Promotion

Event Report Posted June 28, 2010, 1:35 PM EDT

Beard Awards Pair Top Chefs With Their Protégés

Event Report Posted May 5, 2010, 9:30 AM EDT

AMC Teams Up With Big Brands, Hosts Public Screening to Make Mad Men Mainstream

Not content with critical acclaim, AMC aimed to make Mad Men's third season premiere a commercial success with co-branded promotions and a public screening.

Event Report Posted August 19, 2009, 1:08 PM EDT

Delta Constructs Giant Gift Boxes at New York Stock Exchange to Commemorate Northwest Merger

Delta rang the opening bell at the New York Stock Exchange Friday morning and set up a promotion just outside the building to celebrate its merger with Northwest Airlines.

Event Report Posted December 19, 2008, 12:57 PM EST

Holiday Jet-Setting Without Jet Lag

The Scout Posted December 19, 2008, 10:15 AM EST

Chefs Serve Up Local Ingredients at Beard Awards

The James Beard awards' second incarnation at Avery Fisher Hall celebrated regional farmers and food purveyors as well as big-name chefs and restaurateurs.

Event Report Posted June 10, 2008, 9:14 AM EDT

AIDS Nonprofit Puts France (and Food) in the Spotlight

For a fund-raising dinner at Skylight, Gay Men's Health Crisis used projections of France and a four-course meal to entice and entertain some 400 guests.

Event Report Posted March 12, 2008, 11:47 AM EDT

Where to Take a Last-Minute Party

Location Scout Posted December 3, 2007, 10:23 AM EST

James Beard Foundation Gathers Moss for Truffle Dinner

Moss and other outdoorsy elements filled Guastavino's for the James Beard Foundation's truffle-themed auction and gala dinner.

Event Report Posted November 13, 2007, 3:18 PM EST

Delta Airlines and Gen Art Partner on Pop-Up

Venue News Posted September 4, 2007, 4:08 PM EDT

Hip-Hop Drive-in and DJ Spooky Boost Tribeca

The sixth annual Tribeca Film Festival's happenings, including free outdoor screenings, a critically reimagined classic, and private parties drew crowds.

Event Report Posted May 9, 2007, 12:00 AM EDT

Latin Grammys Bring Promos, Parties

Following the ceremony's first time in New York, a massive after-party included sponsor lounges, each with its own distinct feel.

Event Report Posted November 8, 2006, 12:00 AM EST

Coalition to Bring Events and Meetings to NYC

News Posted December 19, 2001, 12:00 AM EST

Hospitality Pros on the Industry's Future

News Posted October 9, 2001, 12:00 AM EDT

Big Conventions Come To New York

News Posted October 6, 2001, 12:00 AM EDT

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