Topic Archive: Diesel

Fashion Event Serves African Fare in Bamboo Shoots

Event Snapshot Posted April 3, 2013, 1:24 PM EDT

Union Jack and '60s Style Mark Macy's 'British Invasion' Benefit Fashion Show

Event Report Posted September 10, 2012, 4:33 PM EDT

L.L. Bean Kicks Off Centennial With Boot-Shaped Vehicle

Event Report Posted January 24, 2012, 11:55 AM EST

Big Brands Use Fashion Suites, Studios to Market During TIFF

Event Report Posted September 16, 2010, 1:19 PM EDT

Diesel Wraps International Music Tour With Kid Cudi, Santigold

Event Report Posted November 18, 2009, 6:03 PM EST

New Technology Partners Beef Up Bon Appétit and Esquire Pop-Ups

Experiential marketing spaces from Bon Appétit and Esquire returned this week, each with sponsor-provided technological components to enhance guest interaction.

Event Report Posted September 23, 2009, 3:38 PM EDT

Diesel Uses In-Store DJs and Musical Competition to Promote International Concert Tour

Diesel left two spots on the New York leg of its U Music Tour open for emerging acts chosen from thousands of submissions.

Event Report Posted August 5, 2009, 12:47 PM EDT

Street Sweets Joins the Expanding Food Truck Scene

The Scout Posted July 8, 2009, 9:00 AM EDT

Diesel Launches New Fragrance With Bravery-Themed Art Display

Diesel hosted a bravery-themed art exhibit in Miami, the company's second stop in the three-city U.S. launch for its Brave fragrance.

Event Report Posted May 11, 2009, 4:31 PM EDT

Diesel Goes Guerrilla for Store Opening

To herald the opening of its 20,000-square-foot Midtown store, Diesel is producing a weeklong guerrilla marketing campaign that puts dinner guests in a window display.

Event Report Posted February 19, 2009, 9:00 AM EST

Diesel Stages a Rock 'n' Roll Big Top to Celebrate 30th Anniversary

Diesel hosted a rock 'n' roll circus on a Brooklyn pier to celebrate the company's 30th anniversary.

Event Report Posted October 14, 2008, 12:12 PM EDT

Name Dropping

Mercedes-Benz Fashion Week Swim brought big names and big sponsors to South Florida.

Event Report Posted July 22, 2008, 11:07 AM EDT

Diesel University: Let's Rush!

Diesel opened Mercedes-Benz Miami Fashion Week Swim with a university-themed fashion show and after-party.

Event Report Posted July 21, 2008, 10:30 AM EDT

L'Oréal's Luminato Sponsorship Leads to Makeovers, Model Search

As the presenting sponsor for the second annual Luminato Festival, L'Oréal Paris took the opportunity to brand a series of events highlighting products offered by Giorgio Armani, Lancôme, Redken, and Maybelline New York.

Event Report Posted June 17, 2008, 1:52 PM EDT

Volunteers Throw Breast Cancer Benefit With No Budget

For the sixth annual Red & White Ball, Rethink Breast Cancer's volunteer planners secured donations from more than 20 sponsors to organize an event for 500 guests without spending a dime.

Event Report Posted May 5, 2008, 5:28 PM EDT

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