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Topic Archive: DirecTV

Super Bowl 2014: Behind the Scenes at the Biggest Parties in New York

The N.F.L.'s biggest championship game hit the New York-New Jersey region for the first time and brought with it a slew of events and promotions from brands like Pepsi, Bud Light, Maxim, and Playboy for a week's worth of events.

Event Report Posted February 3, 2014, 6:08 PM EST

Super Bowl Preview: What to Expect at the Biggest Parties and Activations

ESPN, Playboy, and Bud Light are among the hosts of events surrounding Super Bowl XLVIII in the New York/New Jersey area.

News Posted January 22, 2014, 7:15 AM EST

Super Bowl Party Photos: Inside the Biggest Bashes in New Orleans

Event Report Posted February 4, 2013, 6:48 PM EST

Nightclub & Bar Show Adds New Hospitality Sports Marketing Education Track

Event Report Posted March 11, 2011, 12:40 PM EST

Announcing the Finalists for the 2011 BizBash Florida Event Style Awards

From the Editors Posted February 28, 2011, 2:09 PM EST

Soho House: West Hollywood Property Adds Luxe Screening Room for 50

The Walkthrough Posted January 11, 2011, 11:00 AM EST

DirecTV Moves Holiday Party for 1,400 From Its Campus to Raleigh Studios

Event Report Posted December 14, 2010, 1:00 PM EST

DirecTV Celeb Beach Bowl Attracts 10,000 to Temporary Stadium on the Sand

Event Report Posted February 8, 2010, 2:31 PM EST

Seen at Sundance: Brands Stake Claim at Pop-Up Venues

Event Report Posted January 28, 2010, 4:32 PM EST

Wintry Projections Deck DirecTV's On-Campus Holiday Party for 1,500

Event Report Posted December 15, 2009, 12:41 PM EST

DirecTV and ESPN Court Consumers With U.S. Open Promo

To advertise their coverage of the upcoming U.S. Open tennis tournament, DirecTV and ESPN built two temporary courts inside Bryant Park and brought out pros to compete with each other and the public.

Event Report Posted August 27, 2009, 3:41 PM EDT

Guerrilla Marketing Guide: Where to Stage Stunts in Six Cities

Summer is the perfect time for stunt marketing and street promotions, but you can't just stand with a sandwich board on any old corner. Here's a look at prime spots to find (and hook) consumers in six big cities.

Event Intelligence Posted June 2, 2009, 9:00 AM EDT

New Tribeca Film Festival Sponsor DirecTV Debuts With 2009 Media Lounge

To mark the brand's first outing as a Tribeca Film Festival sponsor, DirecTV took the reigns from Target by supplying this year's media lounge and press center.

Event Report Posted April 29, 2009, 5:01 PM EDT

Rosemont Gets a New Capital Grille

The Walkthrough Posted February 5, 2009, 5:07 PM EST

More Super Bowl Shots: Events From NBC, NFL, Pepsi, and DirecTV

Event Report Posted February 3, 2009, 4:05 PM EST

DirecTV Celebrity Beach Bowl Turns 1,500 Away

DirecTV entertained the masses once again with its third annual Celebrity Beach Bowl and live concert.

Event Report Posted February 3, 2009, 1:22 PM EST

AARP Expo Offers Games, Freebies, and Massages From 400 Exhibitors

To energize the AARP Life @50+ National Event & Expo, some 400 corporate exhibitors pampered the 25,000-person crowd with active games and free stuff.

Event Report Posted September 8, 2008, 8:00 AM EDT

BizBash Los Angeles Names Event Style Award Winners

News Posted June 6, 2008, 12:58 PM EDT

Brad Setting Joins DirecTV

Who's Doing What Posted May 14, 2008, 4:12 PM EDT

Southern California's Top Entertainment Industry Events 2008

Feature Posted February 29, 2008, 7:29 PM EST

The Hip-Hop Won't Stop: Super Bowl Parties Present 50 Cent, Snoop, and Luda

Trend Spotted Posted February 2, 2008, 12:24 PM EST

DirecTV Runs a Well-Oiled Super Bowl Machine

In its second year, DirecTV's Celebrity Beach Bowl fulfilled its target audience's fantasy with NFLers, celebrities, and a comedian.

Event Report Posted February 1, 2008, 3:17 PM EST

Super Bowl XLII: Who's Going Where

News Posted January 30, 2008, 4:11 PM EST

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