Topic Archive: E3

22 Ways Exhibitors Got Attention on the E3 Show Floor

From a full-scale rap concert to wacky interactive opps, here's how brands drummed up buzz at the annual expo.

Event Report Posted June 20, 2016, 7:15 AM EDT

E3 2015: 18 Ways Video Game Brands Attracted Attention on the Show Floor

Held June 16 to 18, this year's Electronic Entertainment Expo drew 300 exhibitors, all competing for the attention of more than 52,000 attendees.

Event Report Posted June 22, 2015, 7:15 AM EDT

E3 2014 Photos: See the Buzzy Parties, Press Conferences, and Booths

Brands grabbed attention with production-heavy events and exhibits, on and off the show floor.

Event Report Posted June 16, 2014, 7:58 AM EDT

E3 2014: See What Grabbed Attendees' Attention

The highly visual three-day show and its related press conferences and parties inspired attendees to post plenty of photos, videos, and comments to social media.

Event Report Posted June 13, 2014, 7:30 AM EDT

Should Booth Babes Be Given the Boot?

Industry professionals weigh in on whether using models is an effective trade show marketing tactic or if it's time to give the tradition a reboot.

News Posted July 10, 2013, 8:55 AM EDT

Inside E3: the Best Exhibits and Events From the 2013 Show

A look inside the coolest events and exhibits from Sony, Microsoft, Disney, Alienware, and more for the gaming industry's big show.

Event Report Posted June 18, 2013, 7:45 AM EDT

Most Innovative Meetings 2012: #5 Electronic Entertainment Expo

The Entertainment Software Association launched a virtual platform that has big value for exhibitors and non-show-goers alike.

Feature Posted July 19, 2012, 2:20 AM EDT

Looking Back at E3: 10 Ideas From the Splashy Video Game Expo

Event Report Posted June 4, 2012, 8:45 AM EDT

E3's Eye-Popping Exhibits Employ Lots of Video and LED Technology

The most attention-getting exhibits at E3 liberally employed video, LED, and other eye-grabbing technologies.

Event Report Posted June 4, 2009, 6:38 PM EDT

Microsoft Taps Welsh Singer, Local Eatery for E3

To attract the swarm of international media types that descend on Los Angeles for E3, Microsoft had Welsh singer Duffy perform at its media briefing, and created a nearby lounge where visitors could unwind.

Event Report Posted July 18, 2008, 1:42 PM EDT

BizBash Los Angeles Names Event Style Award Winners

News Posted June 6, 2008, 12:58 PM EDT

E3 Scales Back at New Venues

This year's E3 adopted a new format, which had many of the invitation-only attendees scrambling to get from venue to venue.

Event Report Posted July 18, 2007, 4:02 PM EDT

Athletes Suit Up for Nintendo Launch

For the debut of its Wii device, the gaming brand threw a party where sportswear-clad models demonstrated its sports-based games.

Event Report Posted November 21, 2006, 12:00 AM EST

Gala Packs Palladium With Live Set, Light-Up Props

Nonprofit Bet Tzedek brought the Go-Go’s to headline its 10th annual fund-raiser at the Hollywood Palladium.

Event Report Posted July 25, 2006, 12:00 AM EDT

E3 Parties Blanket L.A. With Packed Music Lineups

The video game expo may have been at the convention center, but the game companies’ related events stretched from Dodger Stadium to the House of Blues—lasting all week long and blaring music from top bands and DJs.

Event Report Posted May 18, 2006, 8:11 PM EDT

PSP Factory Comes to E3

News Posted May 17, 2005, 12:00 AM EDT

Your email inquiry will be sent to 3 venue