Topic Archive: ESPN

ESPN Targets Multiple Audiences With ESPY Week Events

From an elite suite designed for athletes to an after-party for 3,400 with arena-level entertainment, ESPN's award week events catered to an array of specific crowds.

Event Report Posted July 22, 2015, 7:30 AM EDT

Top 10 Innovative Brands 2015: #7 ESPN

The new College Football Playoff created major sponsorship opportunities for the sports giant.

Event Innovators 2015 Posted July 1, 2015, 5:40 AM EDT

Super Bowl XLIX Preview: What Brands Like Bud Light, DirecTV, and 'Playboy' are Bringing to the Big Game

Here's a sneak peek at what major brands have in store for Super Bowl parties and activations in Arizona next weekend.

News Posted January 22, 2015, 7:30 AM EST

Super Bowl 2014: Behind the Scenes at the Biggest Parties in New York

The N.F.L.'s biggest championship game hit the New York-New Jersey region for the first time and brought with it a slew of events and promotions from brands like Pepsi, Bud Light, Maxim, and Playboy for a week's worth of events.

Event Report Posted February 3, 2014, 6:08 PM EST

Super Bowl Preview: What to Expect at the Biggest Parties and Activations

ESPN, Playboy, and Bud Light are among the hosts of events surrounding Super Bowl XLVIII in the New York/New Jersey area.

News Posted January 22, 2014, 7:15 AM EST

ESPN's ESPY Awards: Inside the Show and the Biggest Parties

The sports network once again took over Los Angeles with its Excellence in Sports Performance Yearly ceremony and pre- and post-show events.

Event Report Posted July 22, 2013, 7:15 AM EDT

ESPN's Sporty Tent Anchors Rose Bowl Hospitality Village

Event Report Posted January 7, 2013, 6:01 PM EST

ESPN Uses Athletes as Decor for ESPY Award Parties

Event Report Posted July 23, 2012, 1:34 PM EDT

The Top 10 Event Brands 2012

Event Innovators 2012 Posted March 14, 2012, 6:30 AM EDT

Video: Event Innovator Jason Wanderer on Big Events for Google, Sundance, and ESPN

Event Innovators 2012 Posted March 14, 2012, 6:30 AM EDT

The Top 10 Event Brands: #7 Mercedes-Benz

An enterprising and effective event sponsor, the German car company actively aligns itself (and its social media channels) with high-profile sports, fashion, and film events.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

The Top 10 Event Brands: #8 ESPN

The powerful sports brand has a broad company infrastructure, including I.T. and security, that strongly supports major event marketing projects.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

'Wired' Takes Over Former ESPN Zone Space For Latest Holiday Store

Event Report Posted December 2, 2011, 4:39 PM EST

3 Washington Bars Where Groups Can Watch Football This Fall

Location Scout Posted September 6, 2011, 2:01 PM EDT

9 Standout Parties at Super Bowl XLV

Event Report Posted February 9, 2011, 8:45 AM EST

4 Group-Friendly Places to Watch the World Cup

Location Scout Posted June 9, 2010, 4:08 PM EDT

3 New Activities for Groups in Orlando

The Scout Posted February 10, 2010, 9:50 AM EST

DirecTV and ESPN Court Consumers With U.S. Open Promo

To advertise their coverage of the upcoming U.S. Open tennis tournament, DirecTV and ESPN built two temporary courts inside Bryant Park and brought out pros to compete with each other and the public.

Event Report Posted August 27, 2009, 3:41 PM EDT

Target Launches Interactive Promotion to Connect With Young Athletes at ESPN Rise Games

Target and C9 leveraged their position as sponsors of the inaugural ESPN Rise Games to directly engage thousands of young athletes and their families.

Event Report Posted August 6, 2009, 10:00 AM EDT

Peter Rosenberger Takes on New Business Development at Metro-Expo

Who's Doing What Posted July 14, 2009, 3:11 PM EDT

As Spellers Dwindle, the Stage Shrinks at National Spelling Bee

For its 82nd annual National Spelling Bee, E.W. Scripps again went with Hargrove to fashion a shrinking stage and handle security for weepy students.

Event Report Posted June 3, 2009, 12:48 PM EDT

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