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Event Coverage Archive

Why One Retailer Offered Bedside Chats at a Breakfast Launch

To launch its home collection collaboration with Eva Longoria, J.C. Penney skipped a red carpet event in favor of an intimate breakfast affair that offered journalists bedside interview opportunities with the actress.

Event Report Posted about 12 hours ago

Citi Creates "Botanical-Chic" Activation for Earth Day

To promote its partnership with the Global Poverty Project, Citi created a leafy retreat on the grounds of the Global Citizen Earth Day festival.

Event Report Posted 4 days ago

9 Ideas for an Elegant Carnival Theme

The Lyric Opera celebrated its production of Carousel with an elegant-yet-whimsical celebration.

Event Report Posted 5 days ago

How to Celebrate a Major Anniversary—and Raise $5 Million

To fete its 50th year, the Los Angeles County Museum of Art hosted a special gala apart from its annual fund-raiser.

Event Report Posted 5 days ago

White House Correspondents' Association Dinner: Inside the Weekend's Biggest Media and Tech Events

Google and Yahoo joined The New Yorker, CBS, CNN, and others to host events during one of Washington's biggest weekends.

Event Report Posted 6 days ago

Why Did Richard Branson Play Hooky?

The Virgin Hotel spread awareness of its Chicago opening with a stunt that mimicked Ferris Bueller's Day Off.

Event Snapshot Posted 6 days ago

How a Retailer Turned Online Buzz Into an Engaging Pop-Up

ModCloth's first-ever pop-up shop—pulled together in just weeks in the company's own Los Angeles office building—beat expectations by drawing some 5,000 R.S.V.P.s.

Event Report Posted 7 days ago

Corcoran Ball Makes Big Changes for 60th Anniversary

After a tumultuous year, a dedicated committee pulled off the event with a mix of old and new elements.

Event Report Posted 7 days ago

Why a Grandmother Spent the Night With the Chicago Bulls

To spread brand awareness in Chicago, Airbnb offered a once-in-a-lifetime chance to sleep at the United Center.

Event Report Posted April 23, 2015, 7:30 AM EDT

How One Conference Created Six Event Concepts in Four Days

Herbalife transformed various spaces at L.A. Live for about 5,000 attendees at its annual President's Summit.

Event Report Posted April 22, 2015, 7:45 AM EDT

Crowdfunding Festival Shows Value of Face-to-Face Interaction

The six-day One Spark event saw a 20 percent increase in attendance and a 75 percent jump in contributions to creator projects.

Event Report Posted April 16, 2015, 7:30 AM EDT

17 Festival-Inspired Design and Decor Ideas From Coachella Parties

From the whimsical and bohemian to the chic and structured, these ideas provide inspiration for press walls, tabletops, seating, branding, and more.

Event Report Posted April 15, 2015, 7:30 AM EDT

How This Trade Show Helped the Environment

See how the Green Living Show created a green event through everything from recycled carpeting to organic uniforms for staff.

Event Report Posted April 15, 2015, 7:15 AM EDT

The Clever Way Samsung Got Influencers to Try Out the Galaxy S6

The brand compelled celebrities at bicoastal launch parties to use its latest smartphone in an organic way.

Coast to Coast Posted April 15, 2015, 7:00 AM EDT

How a Chicago Gala Transported Guests to Ireland

To celebrate its new Ireland-theme exhibition, the Art Institute of Chicago hosted a gala that immersed guests in Irish culture.

Event Snapshot Posted April 14, 2015, 7:30 AM EDT

See a Space-Theme Cocktail Reception

SpaceX hosted V.I.P. clients at a Washington event with futuristic entertainers and interactive games.

Event Report Posted April 14, 2015, 7:15 AM EDT

Coca-Cola Uses "Drinkable Advertising" During the Final Four

Find out how the soft drink maker created a variety of activations aimed at getting fans to try Coke Zero.

Event Report Posted April 14, 2015, 7:00 AM EDT

Coachella Party Pictures: a Look Inside the Fest's Intimate, Wellness-Focused Events

As many parties took a more exclusive and targeted turn, brands brought beauty stations, health-conscious offerings, and plenty of flowers and succulents.

Event Report Posted April 13, 2015, 4:42 PM EDT

Baselworld 2015: See the Striking Displays From the World's Biggest Luxury Watch Fair

Here's a look at the ways brands fought to stand out at the Switzerland-based industry event.

Event Report Posted April 9, 2015, 7:45 AM EDT

6 Interactive Ideas From a Young Patrons' Benefit

For its final iteration, the Royal Ontario Museum's "prom" engaged guests with hands-on activations.

Event Report Posted April 9, 2015, 7:00 AM EDT

How Cadillac Is Dramatically Reinventing Its Image

The American automaker showcased a new creative strategy at events before and during this year's New York International Auto Show.

Event Report Posted April 8, 2015, 8:27 AM EDT

How Planners Found a Cohesive Look for the 'Furious 7' Premiere

Furious 7 was filmed in nearly 20 locales, and producers of its premiere party were tasked with finding a unified event theme.

Event Report Posted April 8, 2015, 7:00 AM EDT

Inside Miami Music Week's Pool Parties and Concerts

See how brands and hotels played off the buzz around Winter Music Conference and Ultra Music Festival.

Event Report Posted April 7, 2015, 7:15 AM EDT

How Delta Turned Stillness Into an Engaging Activation at TED

See how the airline created an immersive experience that generated huge reach on social media.

Event Report Posted April 7, 2015, 7:00 AM EDT

The Surprise Stunt That Put Kendrick Lamar on a Moving Truck

Reebok got people moving in its new ZPump sneakers by getting them to chase after the hip-hop artist.

Event Report Posted April 6, 2015, 7:00 AM EDT

Why a Spirits Brand Hosted a Panel Discussion, a Concert, and a Pop-Up Boutique

Instead of a traditional cocktail party, gin brand Tanqueray is hosting an ambitious six-city event that has a unique mixture of components.

Event Report Posted April 2, 2015, 7:15 AM EDT

Why Listening to Your Sponsors Matters

Leukemia & Lymphoma Society Ball planners worked with potential sponsors to find the right channel for their support.

Event Report Posted April 1, 2015, 7:45 AM EDT

SXSW 2015: 26 Ways Brands Engaged Festival Attendees

How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.

Event Report Posted March 31, 2015, 7:30 AM EDT

See a Financial Conference's Venue Transformation

Organizers of the Roth Conference gave one space two unique themes in 24 hours for back-to-back events.

Event Report Posted March 30, 2015, 7:00 AM EDT

How a Conference Used Innovative Design to Serve Delegates

The annual AIPAC Policy Conference added lounges and other richly designed spaces for a record-breaking crowd.

Event Report Posted March 27, 2015, 7:15 AM EDT

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