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Event Coverage Archive

The Crazy Numbers Behind a Tribute to the National Anthem

The Star-Spangled Spectacular was expected to be the largest event in Maryland's history.

Event Report Posted 6 days ago

Ikea Turns Billboard Into Rock-Climbing Apartment

To celebrate the opening of its 30th store in France, the Swedish retailer invited the public to scale a wall decorated with furniture and accessories.

Event Report Posted 6 days ago

Why a Pool Party Put Electronics in Water

Kobo used synchronized swimmers to celebrate the launch of its waterproof e-reader.

Event Snapshot Posted 7 days ago

Top 100 Events in Canada 2014

The festivals, industry conferences, and other gatherings in Canada that make the most impact year after year.

Top 100 Posted 8 days ago

Top 100 Events in the United States 2014

The festivals, industry conferences, and other gatherings in the United States that make the most impact year after year.

Top 100 Posted 8 days ago

What You Missed at Fashion Week

From holographic images projected on water to a play that doubled as a show, the September 2014 run of Fashion Week saw plenty of interesting concepts from designers take place in venues throughout New York.

Event Report Posted 8 days ago

TIFF 2014: See Photos From Premiere Parties, Brand Activations, and More

Here's a peek inside the parties and events during this year's Toronto International Film Festival.

Event Report Posted 9 days ago

10 Green Ideas From Fox's Fall Eco-Casino Party

From venue choice to strategic decor, the network continued to use sustainable strategies at its annual event in as many ways as possible.

Event Report Posted September 12, 2014, 10:07 AM EDT

Why Macy's Glamorama Teamed Up With Fashion Rocks

For its 32nd annual fund-raiser, the retailer focused on a new party-centric format in collaboration with the return of New York's televised music and fashion show Fashion Rocks.

Event Report Posted September 11, 2014, 1:58 PM EDT

See an In-Flight Fashion Show in the Sky

To promote a Chicago shopping festival, Southwest Airlines hosted an in-flight fashion show.

Event Report Posted September 10, 2014, 7:00 AM EDT

What Brands Did This Summer: 10 Ideas From Street Promotions

With trucks and carts, vending machines and inflatable art, brands like Old Navy, VH1, Samsung, and DKNY went outdoors to drum up buzz for their products.

Event Report Posted September 5, 2014, 12:51 PM EDT

How to Curate Teen Events Using Social Media

To promote its exclusive Arizona Jeans Company label to young consumers, J.C. Penney engaged key musical acts to interact via social media platforms.

Event Report Posted September 4, 2014, 1:24 PM EDT

See a Robot Draw Guests' Heartbeats

Event Snapshot Posted September 4, 2014, 7:15 AM EDT

How to Plan Social Media for Political Events

The Equatorial Guinea Economic Forum was planned to follow the U.S.-Africa Leaders Summit.

Event Report Posted August 28, 2014, 7:00 AM EDT

Emmy Awards 2014 Spotlight: Inside the Week's Top Events

From preparties to after-parties, see how HBO, Variety, and other brands created standout events during Emmy week.

Event Report Posted August 27, 2014, 7:15 AM EDT

Why Nike Built Its Own Tennis Court in Manhattan

To show off its new Nike Court collection before the U.S. Open, the sportswear giant built its own space for tennis tournaments at a busy intersection in Manhattan.

Event Report Posted August 26, 2014, 7:15 AM EDT

Pandora Targets College Students With Back-to-School Concert

To bring a 2,000-guest concert to the historic Santa Monica Pier, planners had to work with tight guidelines on everything from truck weight to the timeline.

Event Report Posted August 19, 2014, 7:30 AM EDT

See Inside Ikea's Buzz-Building Mobile Tour

To promote its new Miami store, the home furnishings retailer took a mini showroom across the city.

Event Report Posted August 19, 2014, 7:15 AM EDT

What Shark Week's Two-Day Fan Fest Looked Like

In an effort to inject the network's 27th Shark Week with a fresh feel, organizers brought Jimmy Buffett and other experiential entertainment options to Hermosa Beach for the inaugural Fin Fest.

Event Report Posted August 15, 2014, 10:33 AM EDT

Why Brad Pitt's New Orleans Gala Had a Construction Theme

Sheets of nails became centerpieces and other decor choices reinforce the homebuilding mission of the nonprofit Make It Right Foundation.

Event Report Posted August 14, 2014, 7:00 AM EDT

Would You Pay $250 for a Cocktail?

Event Snapshot Posted August 13, 2014, 7:15 AM EDT

Puma Hosts Soccer Game Inside Grand Central Terminal

To celebrate its partnership with Arsenal, Puma hosted an indoor soccer game replete with a 30-foot canon.

Event Report Posted August 13, 2014, 7:00 AM EDT

Teen Choice Awards 2014: Inside the V.I.P. Tent and Celebrity Gift Suite

Organizers of events surrounding Fox's annual show created spaces littered with products and decor that appealed to both young talent and their older, often equally influential, companions.

Event Report Posted August 12, 2014, 12:58 PM EDT

Miami/South Florida's Top 100 Events 2014

The list of the meetings, parties, and industry gatherings that make the most impact in Miami/South Florida year after year.

Top 100 Posted August 12, 2014, 3:00 AM EDT

How to Host a Screening in a Museum

Doubling as the premiere for James Cameron's Deepsea Challenge 3D documentary and the debut of Rolex's Deepsea Sea-Dweller diver timepiece, one event built a screening room inside the American Museum of Natural History's Milstein Hall of Ocean Life.

Event Report Posted August 11, 2014, 3:47 PM EDT

How One Party Favor Got Guests Buzzing on Social Media

Personalized portraits at a launch event for Beautyblender saw guests promoting the gift—and the beauty brand—on Instagram.

Event Report Posted August 8, 2014, 3:56 PM EDT

Mercedes-Benz Uses Live Art to Kick Off Concert Tour

The luxury brand is bringing Alabama Shakes, Mayer Hawthorne, and Young the Giant, along with street artist Mr. Brainwash, on the road to promote its new vehicle.

Event Report Posted August 8, 2014, 7:15 AM EDT

How a Convention Surprised Fans With "Pop-Up Programming"

Find out why LeakyCon mixed clever, unscheduled moments into its five-day program.

Event Report Posted August 7, 2014, 7:00 AM EDT

Lollapalooza 2014 Photos: See the Biggest Brand Activations

From makeup applications to fully built-out lounge areas, here's how brands like Samsung, Red Bull, and M.A.C. courted guests at Lollapalooza and surrounding parties.

Event Report Posted August 5, 2014, 7:30 AM EDT

12 Fairy Tale-Inspired Ideas From the Watermill Benefit

Artists interpreted folk tales and other stories to create live installations for the 21st annual Watermill Center benefit, which raised a record $2.2 million.

Event Report Posted July 31, 2014, 7:00 AM EDT

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