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Event Coverage Archive

Why This Brand Created a "Period Pop-Up Shop" in New York

U by Kotex recently launched a new campaign to help remove the stigma surrounding feminine hygiene and make menstruating (or at least shopping for it) fun.

Event Report Posted about 13 hours ago

See How a Museum Celebrated an Over-the-Top Acquisition

The California Science Center welcomed a 66,000-pound space flight-qualified fuel tank—the last of its kind—with appropriate pomp at a travel-inspired gala.

Event Report Posted about 13 hours ago

Miami/South Florida’s Top 100 Events 2016

The list of the meetings, parties, and industry gatherings that make the most impact in Miami/South Florida year after year.

Top 100 Posted 2 days ago

Why a Flip-Flop Brand Gave Away Free Palm Trees

Brazilian flip-flop brand Havaianas set up a palm tree lot in New York City to celebrate the upcoming summer season.

Event Snapshot Posted 3 days ago

This Beauty Brand Took Guests on a Risqué 'Search and Discover' Journey

Urban Decay launched its latest makeup collection with an underground party filled with surprises.

Event Report Posted 8 days ago

How New York's Largest Benefit Grew Even Bigger

The Robin Hood Benefit, New York's largest single fund-raiser, brought in $61.2 million to fight poverty in the city.

Event Report Posted 9 days ago

See How Sabra Turned Food Into Art for National Hummus Day

During New York's annual citywide design celebration, the hummus brand partnered with an experiential artist for a unique food installation.

Event Snapshot Posted 10 days ago

Prince Harry's Invictus Games Celebrate Caregivers as Well as Competitors

See how organizers of the five-day event shined a spotlight on athletes’ friends and family.

Event Report Posted May 12, 2016, 7:15 AM EDT

Why the Recording Academy Brought a Grammy Event to Brooklyn

The Recording Academy partnered with Upsilon Ventures for its first-ever multiday Grammy Park concert event in Brooklyn.

Event Report Posted May 12, 2016, 7:00 AM EDT

Is This the Future of Upfronts?

AOL's Access NewFront transformed a New York neighborhood into an immersive block party for its clients, ad buyers, and consumers.

Event Report Posted May 11, 2016, 7:15 AM EDT

See How Tech and Fashion Mixed at the Met Gala

This year's Metropolitan Museum of Art Costume Institute benefit featured fashion and decor inspired by its tech company sponsors.

Event Report Posted May 10, 2016, 7:30 AM EDT

15 Creative Catering Ideas From White House Correspondents' Dinner Parties

Washington caterers served a variety of innovative dishes—from the colorful to the savory—at brunches, receptions, and after-parties.

Event Report Posted May 5, 2016, 7:45 AM EDT

See Montblanc’s Chic, History-Inspired Anniversary Celebration

The German luxury brand marked its 110th anniversary with a black-tie event that highlighted its history.

Event Report Posted May 5, 2016, 7:00 AM EDT

Why This Food Festival Reinvented its V.I.P. Experience

Organizers of Taste of the Nation in New York tested out a more crowd-friendly approach for its high-end patrons.

Event Report Posted May 4, 2016, 7:15 AM EDT

See a Birthday Cake Ablaze With 50,151 Candles

Mike's Hard Lemonade invited fans to participate in the record-breaking stunt.

Event Snapshot Posted May 4, 2016, 7:00 AM EDT

How Google, Tinder, and Twitter Engaged Guests During White House Correspondents' Dinner Events

Tech companies joined traditional media in hosting events that got guests interacting through games and other experiences.

Event Report Posted May 3, 2016, 4:21 PM EDT

How Dos Equis Said Goodbye to the “Most Interesting Man in the World”

The Mexican beer brand hosted a series of auction-theme events to celebrate the end of the popular ad campaign.

Event Report Posted April 27, 2016, 7:30 AM EDT

See a Spring Benefit With a Playful Twist

The Public Art Fund's annual fund-raiser featured dart-throwing and elegant game-inspired decor elements.

Event Report Posted April 27, 2016, 7:15 AM EDT

See the Shiny Way Tiffany Feted its Top Clients

The focal-point decor piece took inspiration from a statement necklace.

Event Snapshot Posted April 26, 2016, 7:15 AM EDT

How HBO Immersed Guests in the ‘Game of Thrones’ World

Using dragons, props, and more, HBO’s premiere party created environments and activities inspired by the show.

Event Report Posted April 25, 2016, 7:30 AM EDT

How to Design a Childlike—But Still Elegant—Event

Unicef's annual Hope Gala entertained a black-tie crowd in a setting inspired by a playground.

Event Report Posted April 21, 2016, 7:30 AM EDT

How to Bring a Festival Vibe to a Cocktail Party

See inside a new cocktail event from the producers of Bonnaroo.

Event Report Posted April 20, 2016, 7:30 AM EDT

See a Grilled-Cheese-Theme Snow Day—in April

To promote its new Artesano bread and celebrate National Grilled Cheese Month, Sara Lee hosted a "snow day" in warm weather.

Event Snapshot Posted April 19, 2016, 7:15 AM EDT

McDonald’s Revamps Physical, Digital Experiences to Boost Engagement

See how the fast-food giant translated feedback from its convention task force into action at this year’s event.

Event Report Posted April 19, 2016, 7:00 AM EDT

Steal These 16 Smart Ideas From the Coachella Festival Grounds

Goldenvoice and its official sponsors executed clever twists on sustainability, logistics, technology, and more.

Event Report Posted April 18, 2016, 2:16 PM EDT

How One Event Balanced V.I.P.s and the Public

The second edition of the Longines Global Champions Tour kicked off its world tour in Miami Beach.

Event Report Posted April 15, 2016, 7:15 AM EDT

Why Did This Caterer Serve Garbage?

To help raise environmental awareness, Scoozi Events offered an innovative menu of repurposed food waste and scraps.

Event Report Posted April 15, 2016, 7:00 AM EDT

How Changing Your Venue Can Reinvigorate a Gala

The American Cancer Society hosted its 10th annual Discovery Ball at a new location this year.

Event Report Posted April 13, 2016, 7:30 AM EDT

See a Lush Arrivals Area Covered in Jungle Canopy

Disney's premiere for The Jungle Book transported guests into the film's exotic world from the moment they arrived.

Event Report Posted April 13, 2016, 7:15 AM EDT

How a Busy Train Terminal Turned Into a Health Marketplace

Life insurance company John Hancock promoted its HealthyFood program with a pop-up marketplace in New York's Grand Central Terminal.

Event Report Posted April 12, 2016, 7:15 AM EDT

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