Topic Archive: Fashion industry events

How a Busy Trade Show Improved Efficiency for 80,000 Participants

The Magic Las Vegas family of shows shed one of its three venues and made badging universal.

Event Report Posted August 31, 2016, 7:30 AM EDT

Miami Swim Week Mixes Lifestyle and Wellness With Fashion

Along with runway shows and presentations, swimwear brands offered pampering and other activities for guests.

Event Report Posted July 20, 2016, 7:30 AM EDT

Why Did an Automaker Partner With a Fashion Event?

Ford's presence at fashion pop-up Made L.A. might seem surprising at first—but it was actually a natural fit.

Event Report Posted July 11, 2016, 7:00 AM EDT

6 Memorable Shows From New York Fashion Week

Even as New York Fashion Week changes, brands like Tommy Hilfiger, Coach, Thom Browne, and Moncler Grenoble are still finding ways to impress the crowds.

Event Report Posted February 24, 2016, 7:30 AM EST

Why Ferragamo Built Its Own Hollywood Studio—in New York

The luxury Italian fashion house marked its centennial with an event that celebrated its founder's relationship with Hollywood.

Event Report Posted December 29, 2015, 7:45 AM EST

Why Chanel Built Paris in Rome

Karl Lagerfeld paid homage to French film stars and Italian cinema by recreating Paris inside the Cinecittà Studios in Rome.

Event Report Posted December 21, 2015, 7:45 AM EST

How Dressbarn Got Guests to Embrace Its Name

Personalized activations like 3-D printed lipstick and embossed bags engaged guests at the fashion brand’s event.

Event Report Posted November 19, 2015, 7:00 AM EST

16 Highlights From Milan and Paris Fashion Weeks

From Dior's flower-covered mountain to Chanel's gleaming white airport, the runway shows during the fashion weeks in Milan and Paris held plenty of inspiring ideas.

Event Report Posted October 26, 2015, 7:30 AM EDT

Fashion Week Recap: Inspiring Ideas From the Shows and Events

The high-profile fashion industry gathering offered a multitude of striking shows, even as biannual event worked through some growing pains.

Event Report Posted September 30, 2015, 4:35 PM EDT

Why This New York Fashion Week Event Had a 12-Year-Old DJ

For its first Fashion Week event, Paul Frank Industries aimed to engage both parents and children.

Event Report Posted September 30, 2015, 7:30 AM EDT

How a Small Film Festival Can Create a Big Reach

The inaugural event, "Dressing Down the Movies," combines fashion and film as part of the cultural programming offered by the Bal Harbour Shops' new Fashion Project.

News Posted September 1, 2015, 7:15 AM EDT

Why One Trade Show Is Making Major Changes Based on Attendee Feedback

Using Marketo data, UBM Advanstar rebranded its Magic fashion marketplace and saw its largest growth in attendee numbers since the recession hit.

News Posted August 3, 2015, 7:15 AM EDT

Scenes From the First New York Fashion Week: Men's

From Thom Browne's mirrored box and John Varvatos's umbrella-covered ceiling to Cadillac's pop-up photo studio, the Council of Fashion Designers of America's new event brought inspiring ideas to New York.

Event Report Posted July 30, 2015, 8:14 AM EDT

See How a Farm Stand Showcased Designer Shoes

An Italian fashion designer used fruits and vegetables to showcase a shoe collection at a Hamptons luncheon.

Event Snapshot Posted July 28, 2015, 8:00 AM EDT

How Local Event Producers Saved Swim Week

After IMG announced a hiatus for Fashion Week Swim, others stepped up to stage runway shows, presentations, and other events.

Event Report Posted July 23, 2015, 8:00 AM EDT

What You Need to Know About the First New York Fashion Week: Men's

The Council of Fashion Designers of America's ambitious initiative launches Monday and brings with it dozens of menswear designers and U.S. brands to the city.

News Posted July 9, 2015, 8:27 AM EDT

Event Innovators 2015: Stefan Beckman

The principal of Stefan Beckman Studio creates memorable sets for fashion designers like Marc Jacobs and Alexander Wang.

Event Innovators 2015 Posted July 1, 2015, 3:40 AM EDT

Why an Invitation-Only Conference Decided to Offer a Free Live Stream

Find out how viewers from more than 40 countries tuned in to watch and share sessions from Fashion Tech Forum.

Event Intelligence Posted June 18, 2015, 7:00 AM EDT

See the Elaborate French Brasserie Chanel Built for Its Fashion Show

The French fashion house fitted the Grand Palais with café-style tables, padded red booths, three full-size bars, and even a revolving door for its March 10 outing.

Event Report Posted March 20, 2015, 7:48 AM EDT

Inside Tom Ford's First West Coast Fashion Show

On Oscar weekend, the fashion designer presented his fall 2015 collection in Los Angeles for the first time, drawing the fashion world and Hollywood names to see his latest.

Event Report Posted March 10, 2015, 8:17 AM EDT

See a Product Launch That Kept Guests Busy

The men's fashion site JackThreads provided several interactive experiences at a launch of a new sunglasses collection.

Event Report Posted March 10, 2015, 7:15 AM EDT

12 Highlights From New York Fashion Week

The arctic temperatures and heavy snow did little to stop February Fashion Week in New York, with designers once again showcasing their collections in unexpected ways.

Event Report Posted March 5, 2015, 5:29 PM EST

See What a Winter Pool Party Looks Like

On a cold February evening in New York, Ted Baker brought guests to an upscale bathhouse to show off its spring/summer 2015 collection.

Event Report Posted March 4, 2015, 7:15 AM EST

See Striking Set Designs From Paris and Milan Fashion Shows

The immersive January showcases from Chanel, Dior, and Zegna brought gardens, scaffolding, and musicians to the runway.

Event Report Posted February 3, 2015, 1:20 PM EST

Why One Brand Built a Greenhouse Instead of a Trade Show Booth

The accessories brand Want Les Essentiels de la Vie took its wares outdoors, building a custom structure on a plaza outside menswear show Pitti Uomo in Florence, Italy.

Event Snapshot Posted January 19, 2015, 7:00 AM EST

How Valentino Illustrated the Five Senses at an Event

The fashion house chose the former home of the Whitney Museum of American Art as the site for its sensory-driven Fornasetti exhibition.

Event Report Posted December 23, 2014, 8:00 AM EST

11 Ways to Create a Road Trip-Theme Event

At the press preview for its spring 2015 collection, Old Navy used road signs, a food station fashioned after farm stands, and camping cots to illustrate the inspiration for its latest clothing line.

Event Report Posted November 20, 2014, 7:45 AM EST

Guests Experience Life of a Model Through Oculus Rift at London Fashion Event

Canon used the virtual reality headsets to immerse guests in the hectic life of a model.

Event Report Posted October 9, 2014, 7:15 AM EDT

Scenes From Paris Fashion Week: Chanel's Protest, Kenzo's Avatar, and More

Designers crafted unusual—and, in some cases, unexpected—settings for their showings during the fall fashion gathering.

Event Report Posted October 3, 2014, 4:39 PM EDT

Guest Column: An Event Producer in Paris, Part II

The second part to Cara Kleinhaut’s adventures in the City of Light, exploring ateliers, Instagram feeds, and how Paris Fashion Week is different from its New York cousin.

Opinion Posted October 1, 2014, 12:50 PM EDT

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