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Topic Archive: Festivals/Fairs

Inside YouTube's First Sundance Film Festival Activation

For its first pop-up at the Park City film fest, YouTube took over a two-story space to host days full of programming that included yoga and Google Glass demos.

Event Report Posted February 4, 2014, 7:30 AM EST

Celebrity Chefs Highlight Palm Beach Food & Wine Fest

Chefs including Daniel Boulud, David Burke, and Christina Tosi participated in the seventh annual event.

Event Report Posted January 13, 2014, 7:00 AM EST

Smart Car Uses Giant Etch A Sketch to Engage Festival Guests

Event Snapshot Posted November 19, 2013, 7:45 AM EST

When a Concert Isn't Just a Concert: Innovative Ideas From the First Life Is Beautiful Festival

With the lofty goals of revitalizing downtown Las Vegas and building a vibrant business community, the inaugural festival wove together music, art, food, and TED-style talks across 15 urban blocks.

Event Report Posted October 29, 2013, 7:30 AM EDT

New York Wine & Food Fest: 30 Clever Brand Activations From Delta, Pepsi, Groupon, and More

Here's a look at how big-name sponsors used customized activations and integrations to catch the attention of hungry crowds at the 2013 New York City Wine & Food Festival.

Event Report Posted October 25, 2013, 1:02 PM EDT

Q&A: Avoiding the Major Mistakes of Tasting Events and Food Festivals

Culinary event producers Randy Fisher and Kali Elias Bensaadon share how they pulled off three walk-around tasting events for 9,000 people atop a massive parking structure over the course of 72 hours.

Q & A Posted October 24, 2013, 7:00 AM EDT

Ask the Editors: What's the Smartest Thing You've Seen at Music Festivals This Year?

From the public art at Coachella to the inventive heat-relief tactics at Pitchfork and Lollapalooza, BizBash editors and photographers share the most interesting and clever things spotted at this year's festivals.

From the Editors Posted October 16, 2013, 7:00 AM EDT

Why This First-Year Festival Drew 3,000 Fans and Big-Name Sponsors

The inaugural III Points Festival in Miami took over 30 venues in Wynwood with headliners including LCD Soundsystem founder James Murphy.

Event Report Posted October 14, 2013, 7:30 AM EDT

Hamburger Hop Boosts Attendance, Adds New After-Party

The hamburger tasting, an opening-night celebration for Chicago Gourmet, has seen steady growth over the past four years.

Event Report Posted October 3, 2013, 8:00 AM EDT

How the Arts Helped Make This Food Festival a Success

Feastival in Philadelphia brings together food and culture, with help from two powerhouse chefs on the board of an arts organization.

Event Report Posted September 23, 2013, 7:15 AM EDT

Why Las Vegas's Most Unlikely Festival Stands to Make the Biggest Impact

Here's how the founder of the ambitious Life Is Beautiful Festival is tackling the numerous challenges associated with launching a music, food, art, and learning event in downtown Las Vegas.

Q & A Posted September 19, 2013, 7:00 AM EDT

TIFF 2013: Highlights From Premiere Parties, Brand Activations, and More

Here's a peek inside brand activations and bashes from SodaStream, InStyle, and more at the Toronto International Film Festival.

Event Report Posted September 18, 2013, 7:45 AM EDT

15 Ways to Make Crowded Food Festivals Feel Elegant

Two recent Los Angeles food and wine tasting fests kept things classy and uncluttered.

Event Report Posted September 5, 2013, 7:45 AM EDT

20 Marketing Ideas From Music Festivals: Activations From Heineken, Lacoste, Hostess, and More

Here's a look back at eye-catching brand activations from this year's major music festivals.

Event Report Posted August 12, 2013, 7:00 AM EDT

Lollapalooza 2013 Photos: Activations From Samsung, Herbal Essences, Mini Cooper, and More

Here's a look at the most attention-grabbing brand activations at the Chicago music festival and its surrounding events.

Event Report Posted August 6, 2013, 5:19 PM EDT

7 Ways Lollapalooza Is Changing This Year

The music festival returns to Chicago's Grant Park this weekend with a few changes in store.

News Posted August 2, 2013, 7:15 AM EDT

Pitchfork Music Festival 2013: Rustic Activations Offer Refreshments—and Deodorant

Brands such as Hostess, ZipCar, PopChips, and Vans used traditional and off-the-wall methods to engage guests at the Chicago music festival.

Event Report Posted July 30, 2013, 2:55 PM EDT

Bacon-Wrapped, Deep-Fried, and Chocolate-Dipped: 20 Wacky Food Ideas From State Fair Vendors

From wine-glazed, deep-fried meat loaf to fried pickles drizzled with chocolate, here’s a look at some indulgent state fair food ideas to inspire your next calories-be-damned event menu.

Idea File Posted July 10, 2013, 7:00 AM EDT

5 Ways to Improve Large Music Festivals

Event Intelligence Posted April 25, 2013, 7:30 AM EDT

South Beach Wine & Food Festival: the Biggest Brand Activations and Parties

Event Report Posted February 26, 2013, 5:22 PM EST

8 New Things at This Week's South Beach Wine & Food Festival

News Posted February 18, 2013, 8:00 AM EST

4 Ways the AFI Fest Stands Out Among L.A. Festivals

News Posted November 8, 2012, 3:43 PM EST

10 Surprisingly Luxurious Tents at the Chicago Gourmet Food Festival

Event Report Posted October 9, 2012, 2:13 PM EDT

Trend Spotted: Silk-Screening Stations

Trend Spotted Posted September 24, 2012, 10:30 AM EDT

New York City Food Fest Founder Lee Schrager Shares His Favorite Venues

Readers' Forum Posted September 19, 2012, 8:00 AM EDT

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