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Topic Archive: Festivals/Fairs

Strategy Session: How to Grow a Music Festival

The creators of Austin's Fun Fun Fun Fest use events throughout the year to keep interest—and attendance—high.

News Posted November 18, 2014, 3:02 PM EST

2014 New York City Wine & Food Festival: 20 Smart Ideas From Brands

Here's a look at how brands like Delta, J.C. Penney, KitchenAid, and Ronzoni stood out at the 2014 New York City Wine & Food Festival.

Event Report Posted October 29, 2014, 4:24 PM EDT

3 Ways Las Vegas's Life Is Beautiful Festival Grew and Changed

For its second go, the four-pronged festival expanded to three days and had a new footprint downtown with 70,000 square feet of grass.

Event Report Posted October 29, 2014, 8:00 AM EDT

New Festival Celebrates Vegan Lifestyle

Even planners were surprised at the popularity of Miami's inaugural Seed Food & Wine Festival.

Event Report Posted October 24, 2014, 7:15 AM EDT

How a Music Festival Managed a Serious Attendance Boom

Miami's III Points Festival switched venues to accommodate its 14,000 attendees.

Event Report Posted October 17, 2014, 7:15 AM EDT

21 Reasons Austin City Limits Is Bigger Than Ever

The Texas music festival continued its upward momentum, drawing big crowds and just as impressive activations from brands during its 2014 run.

Event Report Posted October 15, 2014, 2:22 PM EDT

16 Ways Brands Stood Out at the 2014 iHeartRadio Music Festival

With more than 20,000 fans in attendance, brands got creative in their attempts to engage the music-loving crowds at the Las Vegas festival.

Event Report Posted October 6, 2014, 7:45 AM EDT

16 Event Ideas From TomorrowWorld Electronic Dance Festival

See how T-Mobile, Bud Light, and Zipcar engaged the 50,000 fans at this event outside Atlanta.

Event Report Posted October 2, 2014, 7:30 AM EDT

6 Events Using R.F.I.D. Technology to Improve the Guest Experience

From access control to attendee tracking, find out how planners are incorporating wireless technology into events.

Event Intelligence Posted September 4, 2014, 7:00 AM EDT

What Shark Week's Two-Day Fan Fest Looked Like

In an effort to inject the network's 27th Shark Week with a fresh feel, organizers brought Jimmy Buffett and other experiential entertainment options to Hermosa Beach for the inaugural Fin Fest.

Event Report Posted August 15, 2014, 10:33 AM EDT

Lollapalooza 2014 Photos: See the Biggest Brand Activations

From makeup applications to fully built-out lounge areas, here's how brands like Samsung, Red Bull, and M.A.C. courted guests at Lollapalooza and surrounding parties.

Event Report Posted August 5, 2014, 7:30 AM EDT

Guests Choose Top Lobster Roll at Interactive Voting Wall

Guests used an interactive voting wall to cast their votes at Tasting Table's Lobster Rumble.

Event Snapshot Posted June 18, 2014, 7:00 AM EDT

Music Fest Announces Lineup With a Night at the Drive-In

Fun Fun Fun Festival revealed its lineup with an '80s film screening.

Event Snapshot Posted June 2, 2014, 12:00 AM EDT

Why the Buzzy 'Bon Appétit' Food Fest Continues to Grow

The food magazine expands the scale and scope of Vegas Uncork’d using a combination of smart partnerships, price point, access, and timing.

Event Report Posted May 22, 2014, 7:30 AM EDT

Coachella Party Pictures: Innovative Ideas From the Biggest Bashes

The first weekend of the 2014 Coachella Valley Music and Arts Festival brought a slew of brands back to the desert for parties filled with inventive experiences and activities.

Event Report Posted April 14, 2014, 5:32 PM EDT

How New Food Festivals Can Stand Out—And Sell Out

AEG saw an opportunity to gather chefs in Los Angeles for two days of culinary programming.

Event Report Posted April 14, 2014, 7:00 AM EDT

Coachella Party Preview: Who's Doing What at the 2014 Festival

This year's festival will see H&M stepping into the Saturday-night fray, Chevrolet joining forces with McDonald's, and more in Indio, California.

News Posted April 8, 2014, 7:50 AM EDT

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT

35 Things You Missed at SXSW This Year

The 2014 music, film, and technology festival saw a slew of activations from a number of brands, including Mashable, Spotify, Pennzoil, Chevrolet, and 3M.

Event Report Posted March 18, 2014, 8:39 AM EDT

Steal These 20 Food Presentation Ideas From South Beach Wine & Food Fest

From hors d'oeuvres to main courses to desserts, get inspired by the inventive food displays chefs, caterers, and others created for the 2014 run of the Miami festival.

Idea File Posted March 13, 2014, 7:30 AM EDT

SXSW 2014 Preview: What to Expect at This Year's Festival

From IFC's fairgrounds and Pennzoil's Mario Kart experience to the return of the Fader Fort and the Filter on Rainey block party, brands have plenty of activities, events, and entertainment planned for this year's South by Southwest.

News Posted March 6, 2014, 7:30 AM EST

South Beach Wine & Food Fest: Inside Black-Tie Dinners, Beach Bashes, and Tasting Tents

The massive culinary event featured celebrity chefs, big brand activations, and the return of Paula Deen.

Event Report Posted February 25, 2014, 6:28 PM EST

What It Takes to Maintain the Largest Floating Music Festival

The electronic dance music event Groove Cruise X marked its 10th anniversary with marathon DJ sets, a beach party, and a superhero theme night.

Event Report Posted February 20, 2014, 7:00 AM EST

Inside YouTube's First Sundance Film Festival Activation

For its first pop-up at the Park City film fest, YouTube took over a two-story space to host days full of programming that included yoga and Google Glass demos.

Event Report Posted February 4, 2014, 7:30 AM EST

Celebrity Chefs Highlight Palm Beach Food & Wine Fest

Chefs including Daniel Boulud, David Burke, and Christina Tosi participated in the seventh annual event.

Event Report Posted January 13, 2014, 7:00 AM EST

Smart Car Uses Giant Etch A Sketch to Engage Festival Guests

Event Snapshot Posted November 19, 2013, 7:45 AM EST

When a Concert Isn't Just a Concert: Innovative Ideas From the First Life Is Beautiful Festival

With the lofty goals of revitalizing downtown Las Vegas and building a vibrant business community, the inaugural festival wove together music, art, food, and TED-style talks across 15 urban blocks.

Event Report Posted October 29, 2013, 7:30 AM EDT

New York Wine & Food Fest: 30 Clever Brand Activations From Delta, Pepsi, Groupon, and More

Here's a look at how big-name sponsors used customized activations and integrations to catch the attention of hungry crowds at the 2013 New York City Wine & Food Festival.

Event Report Posted October 25, 2013, 1:02 PM EDT

Q&A: Avoiding the Major Mistakes of Tasting Events and Food Festivals

Culinary event producers Randy Fisher and Kali Elias Bensaadon share how they pulled off three walk-around tasting events for 9,000 people atop a massive parking structure over the course of 72 hours.

Q & A Posted October 24, 2013, 7:00 AM EDT

Ask the Editors: What's the Smartest Thing You've Seen at Music Festivals This Year?

From the public art at Coachella to the inventive heat-relief tactics at Pitchfork and Lollapalooza, BizBash editors and photographers share the most interesting and clever things spotted at this year's festivals.

From the Editors Posted October 16, 2013, 7:00 AM EDT

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