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Topic Archive: General Motors

Shifting Gears: Behind-the-Scenes at GMC's "Glamping" Campaign

The car company surprised members of the media with a glamorous-camping experiential campaign for the launch of the 2014 Sierra truck.

Event Intelligence Posted May 2, 2014, 7:15 AM EDT

Fight Night and Knock Out Abuse Galas Beef Up Auction, Sponsors

Event Report Posted November 5, 2012, 6:05 PM EST

Washington Auto Show Hosts Public Policy Days, Adds Fiat Race Track

Event Report Posted February 2, 2012, 12:54 PM EST

Transportation Technology Show Installs Gadgets Across Orlando

Event Report Posted October 20, 2011, 3:40 PM EDT

Chevy Uses Drive-In-Style Concert to Film MTV Award Commercials

Event Report Posted September 13, 2010, 1:28 PM EDT

Cadillac Sponsorship Gives Taste of Tennis Restaurants More Mileage

Event Report Posted August 31, 2010, 1:55 PM EDT

Increased Space for Ford, Green Cars Dominate Washington Auto Show

Event Report Posted February 1, 2010, 1:11 PM EST

Cadillac Launches Men's Fragrance at Dealership With Vintage Cars, R&B Band

Cadillac unveiled its new fragrance for men during a cocktail party at the City Cadillac GMC dealership.

Event Report Posted August 24, 2009, 3:06 PM EDT

Brands at Auto Show Emphasize Participation for Cautious Consumers

To win favor in the competitive—and challenged—consumer market, brands at the New York International Auto Show are employing user-controlled demonstrations, car-loving canines, and robots in disguise.

Event Report Posted April 9, 2009, 3:33 PM EDT

Carmakers of All Sizes Reaffirm Commitment to Auto Shows

News Posted April 9, 2009, 1:16 PM EDT

Which Bands Are a Bargain?

Ask BizBash Posted January 7, 2009, 10:00 AM EST

What Should You Know When Hiring a Speechwriter?

Ask BizBash Posted April 21, 2008, 2:57 PM EDT

SAAB's Late-Night Party Flaunts New Fashion Line and Car

Rounding out Tuesday night's slew of Auto Show-related parties, SAAB debuted its new 9-X BioHybrid compact car concept and its eco-friendly line of organic cotton clothing with a fashion show and cocktail party.

Event Report Posted March 21, 2008, 2:29 PM EDT

Futuristic Designs and Interactive Exhibits Fuel Autoshow Booths

The auto industry is using flashy lights, feature walls, V.I.P. lounges, and interactive exhibits to catch the attention of the more than 300,000 expected visitors amid 850,000 square feet of space.

Event Report Posted February 18, 2008, 10:03 AM EST

G.M. Parades Cars, Musicians at Detroit Fashion Show

General Motors unofficially kicked off Detroit's North American International Auto Show with a fete that fused autos, fashion, and music.

Event Report Posted January 15, 2008, 5:25 PM EST

G.M.'s Bryan Nesbitt Gears Up for Detroit Fashion (and Car) Show

G.M.'s Bryan Nesbitt is gearing up for the second annual G.M. Style event in Detroit this weekend, mixing Mary J. Blige and Maroon 5 with Cadillac and Chevy.

Q & A Posted January 10, 2008, 5:25 PM EST

Tribeca Film Festival Opens With Green Party

The program's inaugural event included films, music, Al Gore, and earth-friendly elements.

Event Report Posted May 1, 2007, 12:00 AM EDT

Olympic Committee Announces 2008 Games Sponsors

News Posted August 16, 2006, 12:00 AM EDT

GM Sends Cars Down Catwalk

In a tie-in with the ESPY awards, the car company recruited athletes and other celebrities to show off their cars on the runway.

Event Report Posted July 25, 2006, 12:00 AM EDT

Buick Has Toned-Down Auto Unveiling

Event Report Posted April 14, 2004, 12:00 AM EDT

Nyla Finally Tanks

News Posted April 16, 2003, 12:00 AM EDT

The New York Auto Show's
Candida Romanelli

Q & A Posted April 16, 2003, 12:00 AM EDT

Jack Morton Worldwide's
Bill Morton

Q & A Posted March 11, 2002, 12:00 AM EST

GIFT: Customized Toy Awards

The Scout Posted February 26, 2001, 12:00 AM EST

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