Topic Archive: HBO

Did the Golden Globes Parties Just Forecast Award Season's Biggest Trends?

The particular political, cultural moment might have influenced the look and feel of the ceremony's biggest events.

News Posted 4 days ago

Inside HBO's Futuristic Western 'Westworld' Premiere

Projections, costumes, and set pieces brought the wild world of the new series to life for 1,000 party guests in Hollywood.

Event Report Posted October 10, 2016, 7:30 AM EDT

How HBO Immersed Guests in the ‘Game of Thrones’ World

Using dragons, props, and more, HBO’s premiere party created environments and activities inspired by the show.

Event Report Posted April 25, 2016, 7:30 AM EDT

Why 'Game of Thrones' Crash-Landed Dragons Around the Country

HBO celebrated the season five Blu-ray/DVD release of its fantasy series by staging dragon "crash sites" and animated projections.

Event Snapshot Posted March 21, 2016, 7:15 AM EDT

Taking Flight: Is the Latest Venue Trend in the Air?

Southwest, American, Disney, and MasterCard are among the brands that have partnered on unusual mid-flight events in the past year.

Trend Spotted Posted January 28, 2015, 7:00 AM EST

Why HBO Gave Guests Prescriptions at Wacky 'Getting On' Premiere

The Season 2 premiere screening and party for the cable network's comedy took inspiration from the show's medical setting and characters.

Event Report Posted November 12, 2014, 7:45 AM EST

Inside 'True Blood's Final-Season Premiere Party

HBO gave a nod to the vampire series' final season with coffins, funeral wreaths, and more macabre decor.

Event Report Posted July 3, 2014, 2:41 PM EDT

Inside HBO's Clever 'Veep' Premiere Party

HBO celebrated the third season of its hit television comedy Veep with a splashy, candy-filled fete.

Event Report Posted April 2, 2014, 7:15 AM EDT

SXSW 2014 Preview: What to Expect at This Year's Festival

From IFC's fairgrounds and Pennzoil's Mario Kart experience to the return of the Fader Fort and the Filter on Rainey block party, brands have plenty of activities, events, and entertainment planned for this year's South by Southwest.

News Posted March 6, 2014, 7:30 AM EST

What Event Marketers Need to Know About Swag Suites Now

If gifting suites around major award shows were a novelty at the turn of the millennium, now they're a science. Here are the current rules of the game.

Event Intelligence Posted February 17, 2014, 7:30 AM EST

2014 Golden Globes: the Biggest Parties and Ideas

Themes that emerged from this year's parties included more muted, neutral color palettes, a distinctly residential look and feel, and the use of patterned screens and panels.

Event Report Posted January 13, 2014, 3:20 PM EST

Emmy Awards Highlights: a Look Inside the Biggest Parties and Lounges

Here's a roundup of bold ideas from the Governors Ball, HBO, Bafta, and more around Los Angeles during TV's big week.

Event Report Posted September 23, 2013, 4:37 PM EDT

Why Are Shopping Carts at This Red-Carpet Premiere?

Event Snapshot Posted September 3, 2013, 7:15 AM EDT

Newsprint Covers HBO's Eye-Popping 'Newsroom' Bash

The black-and-white Season 2 premiere party for the hit drama series dripped in graphic fonts and let guests test their broadcasting skills.

Event Report Posted August 6, 2013, 8:00 AM EDT

'Game of Thrones' Premiere Party Takes Guests Inside Show

Event Report Posted April 9, 2013, 12:30 PM EDT

7 Ways Brands Are Using Instagram at Events

Idea File Posted February 20, 2013, 4:40 PM EST

HBO Premieres 'Girls' With Brooklyn Bridge Model, Guest Resolutions

Event Report Posted January 11, 2013, 10:30 AM EST

HBO Brings Central Park to Toronto to Promote New Season of 'Girls'

Event Snapshot Posted December 14, 2012, 11:38 AM EST

'Boardwalk Empire' Uses Uber to Give Rides in Vintage Cars

Event Snapshot Posted September 14, 2012, 2:59 PM EDT

Sharks Infest Beverly Hilton Pool at Discovery's Shark Week Anniversary

Event Report Posted August 6, 2012, 6:31 PM EDT

C&P 164: Event Design Company Opens Intimate Showroom for Events

The Walkthrough Posted May 21, 2012, 5:11 PM EDT

HBO Stages 'Game of Thrones' Exhibit to Promote Premiere

Event Report Posted March 30, 2012, 12:51 PM EDT

HBO Screens 'Luck' in Vegas With MGM Marketing Blitz

Event Report Posted February 1, 2012, 11:30 AM EST

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