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Topic Archive: Hershey's

Most Innovative Meetings 2012: #11 BlogHer Conference

Working closely with its backers to dream up creative, targeted activations, the conference helps sponsors better attract attention.

Feature Posted July 19, 2012, 2:50 AM EDT

Pillsbury Partners With Martha Stewart for Bake-Off Contest

Event Report Posted March 28, 2012, 2:30 PM EDT

7 Events That Targeted Bloggers (and How They Did It)

Idea File Posted February 24, 2011, 12:50 PM EST

Chicago Company Books Talent to Communicate Client's Cause

Donna Iacobazzi Pecci books entertainment and negotiates contracts with celebrities to generate event buzz.

Fresh Face Posted April 21, 2010, 10:00 AM EDT

Early Booth Sales, Recession-Friendly Product Help Draw More Guests and Exhibitors to All Candy Expo

With 450 exhibitors and some 13,000 guests, this year's All Candy Expo saw gains in booth sales and attendance.

Event Report Posted May 26, 2009, 5:48 PM EDT

W Begins Employee Search on SoBe

News Posted December 16, 2008, 2:47 PM EST

Us Weekly Brings "Hollywood" Party—and Its Decor—From L.A. to New York

Us Weekly brought its annual Hot Hollywood party to New York this year, and the returning producer decided that pieces from her decor collection would follow suit.

Event Report Posted October 23, 2008, 4:06 PM EDT

Before Super Bowl Ad, Ice Breakers Gum Builds Hype in Times Square

Just days before the Super Bowl, chewing-gum brand Ice Breakers used Carmen Electra to debut its new commercial to the public.

Event Report Posted February 5, 2008, 12:39 PM EST

Chilled Charity Brings the Heat

The frigid look of the Fire and Ice Gala decor did not affect the warm hearts of the SPCA Wildlife Care Center's kind donors.

Event Report Posted January 24, 2008, 12:01 PM EST

Elvis Inspires Reese's Promotion

Reese's unveiled a collectors-edition candy inspired by Elvis and a chance to win a pink Cadillac.

Event Report Posted July 19, 2007, 11:37 AM EDT

Food & Wine Event Has Cloudy Backdrop

With the spectacular high-rise view from 7 World Trade obscured by fog, the food was the focus at the magazine’s Best New Chefs event.

Event Report Posted April 5, 2007, 12:00 AM EDT

Guests Indulge In a Feast Among the Grapes

Event Report Posted February 15, 2006, 1:21 PM EST

BiZBash's Event Planners of the Year Speak Out

The Scout Posted December 3, 2003, 12:00 AM EST

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