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Topic Archive: Hugo Boss

TIFF 2013: Highlights From Premiere Parties, Brand Activations, and More

Here's a peek inside brand activations and bashes from SodaStream, InStyle, and more at the Toronto International Film Festival.

Event Report Posted September 18, 2013, 7:45 AM EDT

Creative Sponsor Installations Fill Power Plant's Power Ball

Event Report Posted June 18, 2012, 2:59 PM EDT

As Coachella Expands to Two Weekends, Brands Stick to the First

Event Report Posted April 16, 2012, 1:43 PM EDT

Hugo Boss Brings Circus, Cee Lo to Summer Rooftop Party

Event Report Posted July 25, 2011, 1:15 PM EDT

Esquire Pops Up at $19 Million Hollywood Hills Residence

Event Report Posted December 2, 2010, 1:02 PM EST

Boss Unveils Bloor Street Flagship With Intimate V.I.P. Dinner

Event Report Posted December 14, 2009, 1:56 PM EST

New Technology Partners Beef Up Bon Appétit and Esquire Pop-Ups

Experiential marketing spaces from Bon Appétit and Esquire returned this week, each with sponsor-provided technological components to enhance guest interaction.

Event Report Posted September 23, 2009, 3:38 PM EDT

Smashed Cars, Hot Tub Add to Wild Vibe at Power Ball

Organizers of the Power Ball mixed raw, unexpected decor with six artist installations to create a party that demonstrated high and low culture.

Event Report Posted June 2, 2009, 9:27 AM EDT

Sixth Annual Buy Design Fund-Raiser Draws Guests With Social Media Campaign, Promises of Swag

To promote its annual Buy Design fund-raiser, Windfall used a social media campaign—including a Barbarella-inspired character on Twitter—to draw guests to the fashion-focused, space-themed event.

Event Report Posted April 21, 2009, 3:33 PM EDT

Canfar Throws 23 Dinner Parties for 800 at Bloor Street Entertains

Boutiques like Escada, Cartier, Harry Rosen, and Holt Renfrew hosted dinner parties for Canfar's 12th annual Bloor Street Entertains—which capped the night with cocktails for 1,600 at the Royal Ontario Museum.

Event Report Posted December 1, 2008, 4:04 PM EST

Jaguar Celebrates Anniversary at Custom-Built $13 Million Esquire House

Jaguar celebrated the 60th anniversary of its XK by inviting about 300 guests to the custom-built 7,400-square-foot $13 million Esquire House in the Hollywood hills.

Event Report Posted October 20, 2008, 5:47 PM EDT

Power Ball Adopts New Slogan, Dance Floor for 10th Anniversary Bash

Organizers looked to artists to enhance Power Ball's 10th anniversary event, which included six installations, burlesque performances, and music by the bands Sunshine State and Let's Go to War.

Event Report Posted May 27, 2008, 2:35 PM EDT

Hugo Boss Canada Relies on McNabb Roick Events

My Favorite Vendors Posted May 8, 2008, 2:24 PM EDT

Former Set Designer Adds Drama to Events

A set designer and creative director from Australia, known for his over-the-top parties, brings his event design skills Stateside.

Fresh Face Posted May 7, 2008, 9:40 AM EDT

Best and Brightest: 10 Innovative Lighting Ideas

The Scout Posted March 2, 2008, 8:00 PM EST

Boss' Nautical Launch

Hugo Boss debuts the fall men's and women's clothing lines at an intimate outdoor lunch on the waterfront combined with the launch of competitive sailboat "Hugo Boss II."

Event Report Posted July 27, 2007, 9:38 AM EDT

Princess Margaret Hospital Benefit

With a nod to the Florida sunspot, the high-end clothing retailer sponsored an elegant dinner and fashion show in a private mansion, with orchid centerpieces, turquoise flamingos, and a pool-side auction.

Event Report Posted June 14, 2007, 12:07 PM EDT

Coachella Swells—On and Off Festival Grounds

Festival organizers expanded the desert party to three days and pulled out clever new tricks—and so did an army of unaffiliated marketers.

Event Report Posted May 2, 2007, 12:00 AM EDT

Hugo Boss Store Opens With Glam Block Party

Rodeo Drive got a white and gold color palette—and a menagerie of live animals—for the arrival of the new flagship.

Event Report Posted November 2, 2006, 12:00 AM EST

Book Launch Recreates Photographs

Dance performances, hanging installations, and a gallery show marked the U.S. debut of photographer James Houston’s book Move.

Event Report Posted October 25, 2006, 5:06 PM EDT

Hugo Boss Shows Its Sweet Side

Cupcakes on revolving displays, bags of flour hanging from the ceiling, and caf? tables with ghost chairs evoked a bakery setting in the retailer's flagship store for the Toronto International Film Festival's Stranger than Fiction after-party.

Event Report Posted October 5, 2006, 2:33 PM EDT

Inaugural Cancer Benefit Takes Flight

Princess Margaret Hospital chose a butterfly theme for a new fund-raiser supporting its gynecological cancer program.

Event Report Posted June 1, 2006, 2:50 PM EDT

Event Calendar: Wednesday, October 16, 2002

News Posted February 15, 2006, 1:37 PM EST

Event Calendar: Tuesday, April 30, 2002

News Posted February 15, 2006, 1:36 PM EST

Party Reports: 02.11.02 to 02.17.02

News Posted February 15, 2006, 1:36 PM EST

Party Reports: 09.10.01 to 09.16.01

News Posted February 15, 2006, 1:36 PM EST

Party Reports: 02.05.01 to 02.11.01

News Posted February 15, 2006, 1:35 PM EST

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