Topic Archive: Hyundai

Top 10 Innovative Brands 2014: #9 Hyundai

In a weakened industry, the automaker is strengthening its brand by combining live events with digital marketing efforts.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

6 Trade Show Booth Trends From the New York Auto Show

Event Report Posted March 29, 2013, 3:23 PM EDT

Hyundai's 'Re:Mix Lab' Series Returns With New Cars, More Tour Stops

Event Report Posted October 3, 2012, 11:34 AM EDT

Comic-Con 2012: 25 Zany Ideas From HBO, Patrón, Playboy, and Others

Event Report Posted July 17, 2012, 5:40 PM EDT

Coachella Uses New Partnership to Add High-Tech Thrills

Event Report Posted April 18, 2011, 12:54 PM EDT

At Central Florida Auto Show, Ford Reels in Attendees With Games

Event Report Posted November 30, 2010, 1:04 PM EST

10 New Booth Installations at the New York International Auto Show

Event Report Posted April 2, 2010, 11:30 AM EDT

Hyundai Visits Financial District With Slippery Test Drives

Hyundai stopped by the Financial District last Friday, offering consumers a chance to check out its new cars and take a ride on a slick test track.

Event Report Posted August 13, 2008, 2:33 PM EDT

NEA Trade Show Offers Informative Displays and Lots of Giveaways

For the National Education Association Expo, exhibitors set up educational displays—appropriate for the crowd of teachers—and attracted attention with loads of free stuff.

Event Report Posted July 2, 2008, 12:09 PM EDT

ROM Fund-Raiser Sparkles With Swarovski Crystals, Ice Sculptures

For its annual benefit, the Royal Ontario Museum's Young Patrons' Circle paid tribute to the museum's recent addition—the Michael Lee-Chin Crystal—with silver decor, ice sculptures, and Swarovski jewels.

Event Report Posted April 1, 2008, 1:56 PM EDT

Car Brands Push Products With Not-So-Subtle Entertainment at Auto Show

To stand out among the more than 60 exhibitors at the New York International Auto Show, car brands used game shows, faux newscasts, and pyrotechnics to upstage the competition.

Event Report Posted March 26, 2008, 5:56 PM EDT

Futuristic Designs and Interactive Exhibits Fuel Autoshow Booths

The auto industry is using flashy lights, feature walls, V.I.P. lounges, and interactive exhibits to catch the attention of the more than 300,000 expected visitors amid 850,000 square feet of space.

Event Report Posted February 18, 2008, 10:03 AM EST

Sponsors Get Prime Spots at People en Español Party

It was the sponsors that shined at the event for People en Español's "Los 50 Más Bellos" issue.

Event Report Posted May 30, 2007, 12:06 PM EDT

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