Topic Archive: Ikea

Are Breakfast in Bed Events a New Trend?

With its relaxing pop-up café styled to resemble a series of bedrooms, Ikea hoped to inspire guests to create their own bedroom oases with its products.

Event Report Posted May 27, 2015, 7:00 AM EDT

Ikea Turns Billboard Into Rock-Climbing Apartment

To celebrate the opening of its 30th store in France, the Swedish retailer invited the public to scale a wall decorated with furniture and accessories.

Event Report Posted September 18, 2014, 7:00 AM EDT

See Inside Ikea's Buzz-Building Mobile Tour

To promote its new Miami store, the home furnishings retailer took a mini showroom across the city.

Event Report Posted August 19, 2014, 7:15 AM EDT

Google Creates Colorful Media Center at Republican Presidential Debate

Event Report Posted September 26, 2011, 11:00 AM EDT

Ikea Chairs Become Works of Art to Benefit Orlando Cultural Organizations

Event Report Posted August 31, 2011, 12:32 PM EDT

Interior Design Show Turns Exhibition Floor Into Party for 5,000

Event Report Posted February 3, 2011, 12:47 PM EST

Interior Design Show Kicks Off With Italian-Themed Kitchen Party for 5,000

Event Report Posted January 25, 2010, 3:11 PM EST

Junior Achievement Celebrates New Facility With Indoor Street Fair

Junior Achievement marked the opening of its new learning facility with an indoor street fair for its donors and sponsors.

Event Report Posted October 8, 2009, 11:40 AM EDT

TV Academy Honors Producers With Hamptons-Style Party—One of 22 Emmy Season Events

The Academy of Television Arts & Sciences threw a Hamptons-inspired bash to honor Emmy-nominated producers—one of 22 events the academy will produce.

Event Report Posted September 16, 2009, 2:47 PM EDT

MuchMusic Award Gift Lounges Offer Swag and Space to Chill

News Posted June 23, 2009, 10:00 AM EDT

Ikea Puts Marketing Message—and Furniture—in a Bottle to Promote Tampa Store

Ikea put its marketing message—and its furniture—in a bottle on the St. Petersburg Pier to spread the word about its new Tampa store.

Event Report Posted June 5, 2009, 10:43 AM EDT

Guerrilla Marketing Guide: Where to Stage Stunts in Six Cities

Summer is the perfect time for stunt marketing and street promotions, but you can't just stand with a sandwich board on any old corner. Here's a look at prime spots to find (and hook) consumers in six big cities.

Event Intelligence Posted June 2, 2009, 9:00 AM EDT

Interior Design Show Party Presents "Food as Theatre," With Performing Bartenders, Interactive Stations

Event organizers chose an "aMUSE" theme for the Interior Design Show's opening night party, which presented food as entertainment at a series of stations set up throughout the show floor.

Event Report Posted February 9, 2009, 9:00 AM EST

Ikea Takes Over Downtown Space for Launch of New Collection

To draw attention to its higher-end items and expanding brand image, Ikea used a downtown boutique setting to launch its 2009 catalogue and collection.

Event Report Posted July 31, 2008, 4:05 PM EDT

Brooklyn Ikea Opens to Eager Crowd and Frenzied Media

News Posted June 18, 2008, 5:13 PM EDT

Ikea Readies for Opening With Studio Apartment Pop-Ups

News Posted June 10, 2008, 11:44 AM EDT

Flare Favours the Drake, ROM

My Favorite Vendors Posted March 14, 2008, 1:55 PM EDT

Metromix's Downtown Launch Party: "Radder Than the Oscars"?

News Posted February 29, 2008, 6:26 PM EST

Moulin Rouge Inspires United Way Fund-raiser

The non-profit organization's annual masked benefit rewarded guests with a night of music, mingling, and red decor.

Event Report Posted November 15, 2007, 3:41 PM EST

Sneakin' a Peek at IKEA

IKEA gave South Florida press a preview of its new Sunrise store a week before the grand opening.

Event Report Posted October 18, 2007, 4:03 PM EDT

Ikea Hosts a Feel-Good Movie Night

Living room touches created a comfy feel for the premiere of Ikea's home-focused documentary.

Event Report Posted September 24, 2007, 10:54 AM EDT

IKEA Shows Off New Home Fashions

In front of a group of journalists models paraded down a runway wearing products appearing in the retailer's 2008 catalogue.

Event Report Posted August 23, 2007, 2:11 PM EDT

Flare Celebrates Canadian Style in Swedish Fashion

IKEA dressed Roy Thompson Hall for the magazine's gala party commemorating its first-ever 13th issue.

Event Report Posted November 30, 2006, 12:00 AM EST

Menu Rocks MuchMusic Video Awards

The cable channel served up funky street foods and exotic Asian cuisine with their awards show.

Event Report Posted September 8, 2006, 10:23 AM EDT

IKEA Celebrates With After-Hours Shopping

The Swedish shop kept its cash registers going and gave journalists 15 percent off all purchases at its North York store for its 2007 catalogue late-evening media launch.

Event Report Posted August 15, 2006, 5:45 PM EDT

Ikea Launches Catalogue With Black and Red Party

Catalogue launch offers media a preview of the furniture company's new designs for 2006.

Event Report Posted February 15, 2006, 1:22 PM EST

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