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Topic Archive: Jeep

The Top 10 Event Brands: #4 Activision

The brand staged what might be the biggest gaming launch in history, contributing to a quick $1 billion sales tally for the newest installment of 'Call of Duty.'

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

Fox and LucasFilm Bring Airmen, Vintage Jeep to 'Red Tails' Premiere

Event Report Posted January 24, 2012, 3:05 PM EST

2001-2011: Miami’s SoBe Wine & Food Fest Grows in Size, Notoriety

Event Report Posted August 11, 2011, 1:30 PM EDT

Dream Locations Are Not Without Nightmares

The most glamorous and exotic of venues can keep even the best pros up at night.

Opinion Column: Ted Kruckel Posted March 12, 2010, 8:45 AM EST

Pink Jeep Offers New Grand Canyon Tour and Upgraded Vehicles

The Scout Posted July 13, 2009, 9:00 AM EDT

Chicago Auto Show's Opening-Night Gala Features Slippers, Sushi, and Off-Road Driving

The Chicago Auto Show's First Look for Charity gala offered some 9,000 guests state-themed snacks, complimentary slippers, and a look at the display vehicles.

Event Report Posted February 16, 2009, 11:24 AM EST

Futuristic Designs and Interactive Exhibits Fuel Autoshow Booths

The auto industry is using flashy lights, feature walls, V.I.P. lounges, and interactive exhibits to catch the attention of the more than 300,000 expected visitors amid 850,000 square feet of space.

Event Report Posted February 18, 2008, 10:03 AM EST

Sundance Reclaims Car Showroom for Green Launch

For the channel’s party for its environmental programming, it filled Jeep’s former La Brea space with eco-conscious items like salvaged furniture and driftwood tables.

Event Report Posted April 12, 2007, 12:00 AM EDT

Showy Lights and Games Drive Auto Show Booths

Car makers used sizable video walls, outdoor sets, and interactive amusements to attract the attention of more 1.2 million expected visitors amid 846,000 square feet of displays.

Event Report Posted April 12, 2007, 12:00 AM EDT

Xbox Takes to Cemetery for Creepy War Game Party

To launch “Gears of War,” the brand took over the unusual Hollywood venue and transported guests inside on military vehicles.

Event Report Posted November 7, 2006, 12:00 AM EST

Destination Report: Board Meetings Without Boredom

These five new resorts and spas offer luxurious comforts and adventurous diversions for corporate board gatherings or executive retreats.

The Scout Posted April 11, 2006, 12:00 AM EDT

Boston Red Sox Get a Taste of Florida at Reception

To celebrate the beginning of their spring training season, the major league players attended a reception with an authentic Florida Everglades feel.

Event Report Posted March 30, 2006, 1:36 PM EST

This Week: Art, Boat, and Car Shows Across Florida

News Posted February 16, 2006, 12:00 AM EST

The Measurement Mandate: ROI Is Key

Event marketers are meeting corporate expectations with data showing the return on investment.

The Scout Posted February 15, 2006, 1:32 PM EST

7 Ideas for a Trade Show

The Scout Posted June 15, 2005, 12:00 AM EDT

Auto Show Booths Show Off Curves

Hybrid cars weren’t the only definitive trend at this year’s New York International Auto Show at the Javits Center. Curves were all over the show floor: in the booth design, in signage, and on the cars.

Event Report Posted March 30, 2005, 12:00 AM EST

How to Measure ROI

Event Intelligence Posted March 2, 2005, 12:00 AM EST

Jeep Wins Trade Show Award

News Posted February 9, 2005, 12:00 AM EST

Jeep Blitzes Auto Show With Rocky Course

Event Report Posted April 14, 2004, 12:00 AM EDT

Volvo Awards Return to Times Square

Event Report Posted April 14, 2004, 12:00 AM EDT

Infiniti Debut Has Sweet Branding

Event Report Posted April 14, 2004, 12:00 AM EDT

Buick Has Toned-Down Auto Unveiling

Event Report Posted April 14, 2004, 12:00 AM EDT

Mustang Serves High-Octane Cocktails

Event Report Posted April 14, 2004, 12:00 AM EDT

Auto Show Has Games and Sleek Booths

Event Report Posted April 14, 2004, 12:00 AM EDT