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Hennessy Pushes Cognac With Party for Dupri

The brand hosts lavish private events for celebrities—and music producer Jermaine Dupri's birthday was the most recent occasion for a sponsored fete.

Event Report Posted October 2, 2006, 12:00 AM EDT

Skateboards Spice Up Sprite's Logo-Inspired Show

The soda brand launched its new packaging look with a fashion show, break-dancers, and skateboards.

Event Report Posted May 31, 2006, 12:00 AM EDT

E3 Parties Blanket L.A. With Packed Music Lineups

The video game expo may have been at the convention center, but the game companies’ related events stretched from Dodger Stadium to the House of Blues—lasting all week long and blaring music from top bands and DJs.

Event Report Posted May 18, 2006, 8:11 PM EDT

Massive Grammy Bash Gets Change of Venue

For a party with 6,000 guests—and 24,000 mini desserts—the Convention Center was the new choice.

Event Report Posted February 23, 2006, 5:19 PM EST

SPECIAL REPORT: Inside the MTV VMA Parties Part 2

Despite Hurricane Katrina, dozens of sponsors delivered a deluge of VMA parties, from ultra-exclusive dinners to booty-shaking bashes.

Event Report Posted February 15, 2006, 1:22 PM EST

Super Bowl Bashes Take Over Detroit

News Posted February 9, 2006, 12:00 AM EST

Playboy Perks Up Detroit Airport

The men’s magazine turned an airport hangar into a stylish terminal for its party on the night before the Super Bowl.

Event Report Posted February 8, 2006, 12:00 AM EST

Planners of the Year: Small Parties for Big Names

Moët Hennessy senior brand ambassador Dexter King hosts intimate events to promote his company's top-shelf cognacs.

Q & A Posted December 19, 2005, 12:00 AM EST

This Week: Events Industry Celebrates Holidays

News Posted December 14, 2005, 12:00 AM EST

Kanye's Guests Were Trippin’—to Queens

Hennessy's party for the rapper's new album took over a cool, surprising venue in Long Island City.

Event Report Posted September 7, 2005, 12:00 AM EDT

H&M Holds Big Show in Central Park

Swedish fashion brand H&M staged a runway and concert extravaganza that impressed even New York’s jaded fashion editors.

Event Report Posted April 27, 2005, 12:00 AM EDT

This Week: H&M in the Park and a Spate of Benefits

News Posted April 20, 2005, 12:00 AM EDT

Everyone's Going to Bed—at Duvet

News Posted February 16, 2005, 12:00 AM EST

Fashion Party Gives Bedtime Booty

News Posted February 9, 2005, 12:00 AM EST

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