Topic Archive: Levi's

Coachella 2016 Party Preview: Brands Keep Focus on Wellness Events

Soho House is out and Racked is in during the festival's first weekend, where parties double down on health-mindedness and pampering.

News Posted April 6, 2016, 7:00 AM EDT

Event Innovators 2011: The 10 Leading Event Brands

These companies consistently leverage cutting-edge events as critical parts of their marketing mix, making them the most innovative brands doing events today.

Feature Posted May 11, 2011, 7:20 AM EDT

Coachella Marketing Blitz: New Brands Shake Up Party Landscape

Event Report Posted April 18, 2011, 1:20 PM EDT

SXSW: Fader Fort Returns With New Lead Sponsor, New Look

Event Report Posted March 18, 2011, 2:00 PM EDT

More Photos From Levi's/Fader Fort: Amusing and Feeding the Masses

Event Report Posted March 23, 2010, 1:37 PM EDT

Best of 2009: 5 Unusual Entertainment Ideas

Feature Posted December 4, 2009, 9:00 AM EST

Marketers Share Insights on Successful Event Partnerships

Marketers who recently joined forces in successful event partnerships share how their deals came together.

Event Intelligence Posted August 3, 2009, 8:00 AM EDT

Marketers Consider Coachella Too Important to Skip in Lean Times

Marketers with a presence in the desert for the Coachella festival weekend said the opportunity was too rich to miss—even in lean economic times.

Event Report Posted April 20, 2009, 3:33 PM EDT

Levi's Presents Free-to-Public Powersliding Championship With Two-Story Course

Levi's presented the third annual championship for the sport known as powersliding with a public event and a 20-foot course set up near the Santa Monica Pier.

Event Report Posted April 16, 2009, 12:21 PM EDT

Levi's and The Fader Team Up for Massive South by Southwest Performance Series

Levi's and The Fader returned to Austin last week with the newest incarnation of their pop-up concert venue and consumer playground, the Levi's/Fader Fort.

Event Report Posted March 23, 2009, 3:46 PM EDT

Before Fashion Week, Men's Style Mags Vie for Attention

On the same night, just six blocks apart, Esquire and GQ hosted fashion-focused events, touting editorial content with key marketing partners.

Event Report Posted February 13, 2009, 9:00 AM EST

Paper Magazine Launches Award Show at Los Angeles Project

For its fourth annual Project Los Angeles series, Paper magazine sought new creative talent while simultaneously providing sponsors with different forums—like an inaugural award show—to market their brands.

Event Report Posted November 11, 2008, 10:21 AM EST

New York-Based Production Studio's West Coast Counterpart

A New York-based design and production studio brings its services to the West Coast with the launch of L.A. Guild.

Fresh Face Posted July 23, 2008, 11:00 AM EDT

James Beard Nominee Graham Elliot Bowles Opens River North Restaurant

The Walkthrough Posted June 19, 2008, 1:23 PM EDT

Anthem Emails Memory Book From Coachella Pool Party

News Posted May 7, 2008, 7:53 PM EDT

New Slate of Coachella Party Hosts Increases Nighttime Offerings

The changing lineup of brands that hosted Coachella-related parties this year added some big nighttime tickets to the crowded festival weekend.

Event Report Posted April 28, 2008, 4:02 PM EDT

Hipster Haven Paper Event Series Returns to L.A.

News Posted November 2, 2007, 3:25 PM EDT

Party Reports: 12.10.01 to 12.16.01

News Posted February 15, 2006, 1:36 PM EST

Bollywood Bling Meets Hollywood's Cowboys

Event Report Posted February 15, 2006, 1:20 PM EST

Fader's High-Volume "Lowlife" Party

Event Report Posted September 3, 2003, 12:00 AM EDT


Event Report Posted September 4, 2002, 12:00 AM EDT

Teen People's TV-Ready Concert

Event Report Posted November 20, 2001, 12:00 AM EST

Party Reports: 03.19.01 to 03.25.01

News Posted March 26, 2001, 12:00 AM EST

Levi's Looks for Models

Event Report Posted March 26, 2001, 12:00 AM EST

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