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Topic Archive: Lollapalooza

Lollapalooza 2014 Photos: See the Biggest Brand Activations

From makeup applications to fully built-out lounge areas, here's how brands like Samsung, Red Bull, and M.A.C. courted guests at Lollapalooza and surrounding parties.

Event Report Posted August 5, 2014, 7:30 AM EDT

Lollapalooza V.I.P. Catering by the Numbers

The music festival caterer expects to serve 25,500 meals and tons of boozy popsicles.

News Posted July 17, 2014, 7:45 AM EDT

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT

Ask the Editors: What's the Smartest Thing You've Seen at Music Festivals This Year?

From the public art at Coachella to the inventive heat-relief tactics at Pitchfork and Lollapalooza, BizBash editors and photographers share the most interesting and clever things spotted at this year's festivals.

From the Editors Posted October 16, 2013, 7:00 AM EDT

20 Marketing Ideas From Music Festivals: Activations From Heineken, Lacoste, Hostess, and More

Here's a look back at eye-catching brand activations from this year's major music festivals.

Event Report Posted August 12, 2013, 7:00 AM EDT

Lollapalooza 2013 Photos: Activations From Samsung, Herbal Essences, Mini Cooper, and More

Here's a look at the most attention-grabbing brand activations at the Chicago music festival and its surrounding events.

Event Report Posted August 6, 2013, 5:19 PM EDT

7 Ways Lollapalooza Is Changing This Year

The music festival returns to Chicago's Grant Park this weekend with a few changes in store.

News Posted August 2, 2013, 7:15 AM EDT

5 Ways to Improve Large Music Festivals

Event Intelligence Posted April 25, 2013, 7:30 AM EDT

25 Marketing Ideas From Summer Music Festivals and Concerts

Event Report Posted August 13, 2012, 4:41 PM EDT

At TechWeek, Attendees 'Play Hard,' Play Foosball

Event Report Posted July 5, 2012, 1:36 PM EDT

Chicago's Top 100 Events of 2011

Top 100 Posted December 30, 2011, 10:00 AM EST

Slide Show: How Brands Got Attention at (and Around) Lollapalooza

Event Report Posted August 9, 2011, 1:00 PM EDT

Lollapalooza's 2011 Lineup to Include Eminem, Cee Lo Green

News Posted April 26, 2011, 1:25 PM EDT

10 Ways to Integrate Event Sponsors

The Scout Posted March 14, 2011, 8:45 AM EDT

Brands Target V.I.P. Lollapalooza Guests—Without Hitting Festival Grounds

To take advantage of the assembled Lollapalooza crowds—without participating in the actual festival—brands such as Playboy and Cafe Bustelo set up lounges at downtown hotels.

Event Report Posted August 11, 2009, 6:18 PM EDT

Lollapalooza Draws Sold-Out Crowd Despite Rain, Extreme Heat

Though Lollapalooza's outdoor location exposed it to pouring rain, stifling heat, and a few gate-crashers, some 225,000 music fans rocked on undaunted.

Event Report Posted August 11, 2009, 11:29 AM EDT

Chicago's Top Festivals 2009

Feature Posted July 7, 2009, 3:40 PM EDT

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