Topic Archive: MasterCard

Top 10 Innovative Brands 2015: #8 MasterCard

One “priceless” marketing campaign has unified the credit card company’s event strategy.

Event Innovators 2015 Posted July 1, 2015, 5:35 AM EDT

Taking Flight: Is the Latest Venue Trend in the Air?

Southwest, American, Disney, and MasterCard are among the brands that have partnered on unusual mid-flight events in the past year.

Trend Spotted Posted January 28, 2015, 7:00 AM EST

See an In-Flight Fashion Show in the Sky

To promote a Chicago shopping festival, Southwest Airlines hosted an in-flight fashion show.

Event Report Posted September 10, 2014, 7:00 AM EDT

Toronto Fashion Week Adds New Sponsors and 200 More Seats

Event Report Posted March 14, 2012, 6:28 PM EDT

Chicago's Top 100 Events of 2011

Top 100 Posted December 30, 2011, 10:00 AM EST

Top Fund-Raisers Cook Alongside Bobby Flay at Chef's Challenge for a Cure

Event Report Posted December 6, 2011, 1:48 PM EST

LG Fashion Week: A More Intimate Space for an Industry-Focused Event

Event Report Posted October 19, 2011, 3:33 PM EDT

Disco Nostalgia Punctuates Recording Academy's Studio 54-Themed Grammy Party

Event Report Posted February 14, 2011, 1:01 PM EST

Amid Eco-Conscious Touches, Essence Award Luncheon Evokes Pre-Recession Opulence

Back for a second year during Oscar week, Essence magazine's Black Women in Hollywood award luncheon evoked pre-recession luxury, amid eco-conscious production touches.

Event Report Posted February 20, 2009, 12:24 PM EST

Street Signs Mark Stations (and Menus) at Citymeals Fund-Raiser

Styled after a Parisian boulevard, the summer fund-raiser for Citymeals-on-Wheels featured street-sign-inspired signage that came in handy when a thunderstorm forced crowds under the cover of the tents.

Event Report Posted June 18, 2008, 3:33 PM EDT

BizBash Los Angeles Names Event Style Award Winners

News Posted June 6, 2008, 12:58 PM EDT

Amtrak to Host National Train Day Events on May 10

News Posted May 7, 2008, 1:59 PM EDT

Saks Takes Spring Promo on City Tour

A double-decker bus covered in decals provided free tours—and a moving billboard of sorts—to promote Saks Fifth Avenue's spring "Want It!" campaign.

Event Report Posted March 17, 2008, 3:49 PM EDT

Whitney Hosts Trippy, Hippie Art Party

In a tribute to its new exhibition "Summer of Love: Art of the Psychedelic Era," the Whitney Museum of American Art's annual Art Party had groovy video graphics and face-painting stations.

Event Report Posted June 11, 2007, 12:50 PM EDT

Margarine Promo Puts Fabio on Display

Bikini-clad models and the blond spokesperson drew crowds to a beach inside a glass-enclosed truck—the mobile marketing vehicle for I Can’t Believe It’s Not Butter’s new olive oil spread.

Event Report Posted January 23, 2007, 12:00 AM EST

MasterCard Navigates Herald Square for Promo

Controlled access and security placement helped manage seasonal crowds during the credit card company’s two-day event.

Event Report Posted December 8, 2006, 12:00 AM EST

Public Stomps to Beringer's Trailer Promo

The brand's winemakers kicked off a five-city tour with a retro trailer, tastings, and a festive autumnal garden.

Event Report Posted October 11, 2006, 12:00 AM EDT

Playful Publicity Stunts

These three brands used big thinking—and even bigger gimmicks—to garner public interest in their products.

The Scout Posted September 11, 2006, 12:00 AM EDT

MasterCard Promo Takes Flight

The brand brought in an airplane-shaped limo for its five-city mobile marketing campaign.

Event Report Posted July 14, 2006, 12:00 AM EDT

Canada's Walk of Fame

Q & A Posted March 24, 2006, 11:22 AM EST

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