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Topic Archive: Mattel

Why Barbie Is Inspiring D.I.Y. Events

Toy maker Mattel didn't invite young fans to its pair of high-design Barbie parties—but instead shared tools and ideas their parents would need to recreate the events at home.

News Posted April 2, 2014, 7:56 AM EDT

Mattel Makes 1,200 Snowmen (in Los Angeles!) for World Record Attempt

Event Report Posted December 17, 2012, 1:41 PM EST

Fashion Week: Event Ideas From Diet Pepsi, Barbie, M.A.C., and More

Event Report Posted February 21, 2012, 9:50 AM EST

LG Fashion Week: A More Intimate Space for an Industry-Focused Event

Event Report Posted October 19, 2011, 3:33 PM EDT

Inside 5 Sponsor-Filled Gifting Suites at Toronto International Film Festival

Event Report Posted September 13, 2011, 4:21 PM EDT

Fashion's Night Out Expands With More Stores, More Ostentatious Endeavors

Event Report Posted September 13, 2010, 5:17 PM EDT

Best of 2009: Mattel's Global Events for Barbie's 50th Anniversary

Mattel's Lauren Dougherty planned a year of global events for Barbie's 50th anniversary.

Feature Posted December 11, 2009, 9:00 AM EST

Barbie Suite, With Room for 50, Brings Dream House to Life at Palms

The Walkthrough Posted August 19, 2009, 2:34 PM EDT

Barbie Pop-Up Showcases Furniture Line, Designs From David Dixon's Opening Night Show at LG Fashion Week

In honour of Barbie's 50th anniversary, Mattel partnered with Canadian designer David Dixon to create a special collection to launch LG Fashion Week and open Canada's first Barbie pop-up at the Bay on Queen.

Event Report Posted March 17, 2009, 2:20 PM EDT

For Barbie's 50th Anniversary, Mattel Makes Life-Size Malibu Dream House

As part of a year of worldwide events in honor of the 50th anniversary of Mattel's Barbie doll, guests took to a beach house done up to look like a luxe version of the doll's Malibu Dream House.

Event Report Posted March 11, 2009, 4:07 PM EDT

Kids' Halloween Party Raises $1 Million for AIDS Organization

With crafts and toys for an all-ages crowd, the Dream Halloween party at Barker Hangar raised nearly $1 million for the Children Affected by AIDS Foundation.

Event Report Posted October 28, 2008, 3:34 PM EDT

How Do You Make Out-of-Towners Feel Welcome?

Ask BizBash Posted July 30, 2008, 11:00 AM EDT

PlanetOut Event Director Branches, Um, Out

Who's Doing What Posted February 7, 2008, 11:35 AM EST

5 Tips for Getting Bigger Budgets

How to argue for spending more on aggressive event marketing campaigns.

Event Intelligence Posted July 5, 2006, 12:00 AM EDT

Event Calendar: Tuesday, October 1, 2002

News Posted February 15, 2006, 1:37 PM EST

Collectible Barbie Bride Is Taken at Fund-raiser

Blond icon was boxed, branded, and given away as a special gift for donors.

Event Report Posted February 15, 2006, 1:22 PM EST

Celebs Play Cards for Uno Anniversary

Event Report Posted November 14, 2001, 12:00 AM EST

Child Magazine Re-launches at FAO Schwarz

Event Report Posted February 6, 2001, 12:00 AM EST

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