Topic Archive: Maxim

Super Bowl 50: See Inside the Tech-Fueled Events at the Big Game

Brands such as Playboy, Pepsi, and DirecTV came to Silicon Valley with new and tech-savvy marketing strategies at events.

Event Report Posted February 8, 2016, 3:09 PM EST

Super Bowl XLIX Preview: What Brands Like Bud Light, DirecTV, and 'Playboy' are Bringing to the Big Game

Here's a sneak peek at what major brands have in store for Super Bowl parties and activations in Arizona next weekend.

News Posted January 22, 2015, 7:30 AM EST

Super Bowl 2014: Behind the Scenes at the Biggest Parties in New York

The N.F.L.'s biggest championship game hit the New York-New Jersey region for the first time and brought with it a slew of events and promotions from brands like Pepsi, Bud Light, Maxim, and Playboy for a week's worth of events.

Event Report Posted February 3, 2014, 6:08 PM EST

Super Bowl Preview: What to Expect at the Biggest Parties and Activations

ESPN, Playboy, and Bud Light are among the hosts of events surrounding Super Bowl XLVIII in the New York/New Jersey area.

News Posted January 22, 2014, 7:15 AM EST

Super Bowl Party Photos: Inside the Biggest Bashes in New Orleans

Event Report Posted February 4, 2013, 6:48 PM EST

'Maxim' Expands Super Bowl Kickoff Party to Eight Cities

Event Snapshot Posted February 7, 2012, 8:45 AM EST

2001-2011: How Maxim Grew Its Super Bowl Party

Event Report Posted July 25, 2011, 9:30 AM EDT

Moving to Nightclub, 'Maxim' Hot 100 Party Keeps Emphasis on Sponsors

Event Report Posted May 16, 2011, 3:35 PM EDT

'Maxim' Brings Super Bowl Party to Chicago, Fort Lauderdale, San Diego

Event Report Posted February 9, 2011, 11:00 AM EST

9 Standout Parties at Super Bowl XLV

Event Report Posted February 9, 2011, 8:45 AM EST

10 Clever Sponsor Integrations From Super Bowl Parties in Dallas

Event Report Posted February 8, 2011, 12:30 PM EST

How 'ESPN,' 'Playboy,' and 'Maxim' Stood Out Among Dallas Super Bowl Parties

Event Report Posted February 8, 2011, 12:03 PM EST

Best of 2010: Products as Decor

When it came to sourcing decor at events this year, many brands looked to their own products.

Feature Posted December 29, 2010, 8:45 AM EST

Thrillist Courts New Readers, Sponsors with Young Events Manager

Ben Hindman gives e-newsletter Thrillist an offline life with parties that maintain the brand's distinctive voice and boost advertiser exposure.

Event Intelligence Posted March 24, 2010, 10:00 AM EDT

Maxim Fetes Hot 100 Anniversary With a Grown-Up Take on a 10-Year-Old's Birthday Party

Maxim feted the 10th anniversary of its Hot 100 bash with a grown-up version of a 10-year-old's birthday party—complete with a Ferris wheel, cotton candy, and a soda shop.

Event Report Posted May 14, 2009, 3:23 PM EDT

Maxim Continues Presence at Super Bowl Though Other Mags Drop Out

Maxim partnered with big name sponsors like Patrón, Gillette, and PepsiMax for its Cuban-infused party on Friday.

Event Report Posted February 2, 2009, 6:47 PM EST

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