Topic Archive: Maybelline

How Blippar Brings Augmented Reality to Events

Find out how this app can help you create an interactive—and really cool—experience for attendees.

The Scout Posted August 6, 2013, 7:15 AM EDT

Back to School: How Brands Targeted Students on College Campuses

News Posted September 14, 2012, 4:13 PM EDT

Shecky's Girls Night Out Has 40 Vendors, Maybelline-Sponsored Catwalk

Event Report Posted March 26, 2012, 6:22 PM EDT

Toronto Fashion Week Adds New Sponsors and 200 More Seats

Event Report Posted March 14, 2012, 6:28 PM EDT

South Florida's Top 100 Events of 2011

These annual gatherings make a big impact on their respective industries and communities (and on the city) while innovating to stay on top.

The Scout Posted December 28, 2011, 9:40 AM EST

Entertainment Tonight Emmy Party Amps Up Exclusivity With Shrunken Guest List, Venue Change

Entertainment Tonight's annual Emmy party sponsored by People magazine amped up its air of exclusivity with a reduced guest count, a move to Vibiana, and an intimate performance from Mary J. Blige.

Event Report Posted September 21, 2009, 4:15 PM EDT

Where the Wild Things Are, Part II: At the "Too Popular" Surf Lodge, in the Axe Lounge, and on Booze Buses

"We're too popular!" cries the Surf Lodge, while deodorant-themed nightclub Axe Lounge pays celebrities to sleep in the car and spritz away their indiscretions.

Opinion Column: Ted Kruckel Posted September 2, 2009, 4:17 PM EDT

Women's Health Stages Virtual Surfing, Makeovers, and European Bungee Jumping

To bring the Women's Health brand to life, the magazine brought exercise classes, smoothies, and plenty of sponsor activations to North Avenue Beach.

Event Report Posted July 21, 2009, 3:59 PM EDT

People en Espanol Matches Magazine Theme to Venue

At People en Español's Los 50 Más Bellos party, a 1930s-style ballroom and design underscored the special issue's old Hollywood aesthetic.

Event Report Posted May 18, 2009, 3:11 PM EDT

Self Magazine Workout Event Returns to Central Park With New Tents, Repeat Visitors

To keep crowds strong for the 16th installment of Self's Workout in the Park, the magazine brought on a new producer to implement a new design for the branded tents and lowered entrance fees for loyal guests.

Event Report Posted May 12, 2009, 11:52 AM EDT

Spirit Awards' Pop-Up Sponsor Lounges Look Like Permanent Installations

Elle's production-heavy green room and Piaget's black-and-white lounge at Film Independent's Spirit Awards had the feel of cozy permanent spaces right on the beach.

Event Report Posted February 25, 2009, 2:28 PM EST

Rock Hall of Fame Annex Opens With Carnival, Debbie Harry

To mark the opening of its New York venue, the Rock & Roll Hall of Fame Foundation threw a party, entertaining some 2,500 guests with a circus of activities, Debbie Harry, and tours of the new museum.

Event Report Posted December 3, 2008, 2:10 PM EST

Bon Appétit Gives Supper Club Pop-Up a New Look

For the second year in a row, Bon Appétit opened its supper club and café—a temporary lunch spot and evening event space—changing a few things at the pop-up designed to bring big-deal chefs and their food to the public.

Event Report Posted October 23, 2008, 4:54 PM EDT

With Billy Idol at Disney Hall, ET Emmy Bash Draws Swelled, Celeb-Heavy Crowd

Back at Disney Hall for a second year, Entertainment Tonight's Emmy party, sponsored by People, brought Billy Idol to serenade a celebrity-heavy crowd of about 1,200 partygoers.

Event Report Posted September 22, 2008, 1:29 PM EDT

L'Oréal's Luminato Sponsorship Leads to Makeovers, Model Search

As the presenting sponsor for the second annual Luminato Festival, L'Oréal Paris took the opportunity to brand a series of events highlighting products offered by Giorgio Armani, Lancôme, Redken, and Maybelline New York.

Event Report Posted June 17, 2008, 1:52 PM EDT

ET and People Take Emmy Party Downtown

In this year's increasingly dense landscape of Emmy events, Entertainment Tonight differentiated its party with People by moving it downtown to the striking Walt Disney Concert Hall.

Event Report Posted September 17, 2007, 12:58 PM EDT

Emmy Party Update: ET and People Move Downtown

News Posted September 6, 2007, 2:36 PM EDT

Sponsors Get Prime Spots at People en Español Party

It was the sponsors that shined at the event for People en Español's "Los 50 Más Bellos" issue.

Event Report Posted May 30, 2007, 12:06 PM EDT

People Party Channels Caribbean

Cloud-covered walls mixed with sea blue lighting at People en Español's island-theme soiree honoring this year's most beautiful Latin faces.

Event Report Posted May 24, 2006, 12:00 AM EDT

McMullan Book Party Gets Guests Kissing

At the launch for ubiquitous event photographer Patrick McMullan’s book Kiss Kiss, sponsors Maybelline and Allure supplied lipsticks and lip print readings for guests.

Event Report Posted February 7, 2006, 12:00 AM EST

This Week: Fashion and Football Frenzy

News Posted February 1, 2006, 12:00 AM EST

Espanol Is Lavish for Beautiful People

The mag took advantage of celebs in town for Upfront Week to celebrate its annual 50 Most Beautiful issue with an elegant, luxe party inside Capitale.

Event Report Posted May 25, 2005, 12:00 AM EDT

Teen People Event Brings the Bling

Event Report Posted January 20, 2004, 12:00 AM EST

Garnier's Product Launch With Punch

Event Report Posted November 19, 2002, 12:00 AM EST

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