Topic Archive: McDonald's

Top 10 Innovative Brands 2016: #6 McDonald's

The fast-food chain is reinventing itself with global experiential marketing pushes, all-day breakfast, and virtual reality.

Event Innovators 2016 Posted May 17, 2016, 6:00 AM EDT

McDonald’s Revamps Physical, Digital Experiences to Boost Engagement

See how the fast-food giant translated feedback from its convention task force into action at this year’s event.

Event Report Posted April 19, 2016, 7:00 AM EDT

Coachella 2016 Party Preview: Brands Keep Focus on Wellness Events

Soho House is out and Racked is in during the festival's first weekend, where parties double down on health-mindedness and pampering.

News Posted April 6, 2016, 7:00 AM EDT

Coachella 2015 Preview: Will This Year Mark a New Party Trend?

Although some massive events remain on the desert roster, many brands are making the move to more targeted, intimate fetes at the California music festival to attract a better-curated mix of influencers.

News Posted April 3, 2015, 7:30 AM EDT

SXSW 2015 Preview: What to Expect at Austin's Big Fest This Year

The wildly popular music, film, and technology festival and conference returns to Austin on March 13, bringing new brand activations alongside increased security.

News Posted March 9, 2015, 7:15 AM EDT

Most Innovative Meetings 2014: #13 McDonald's Worldwide Convention

The fast-food giant created a holistic online engagement initiative to make the conference meaningful for both in-person and virtual attendees.

Feature Posted December 9, 2014, 7:15 AM EST

Was My Event App Worth It?

Check out these tips from planners and providers on how to evaluate the effectiveness of an event app.

Event Intelligence Posted May 13, 2014, 7:00 AM EDT

How McDonald's Used Technology to Engage Attendees

The fast-food giant used an interactive website, push messaging, and attendee tracking to improve the experience for both attendees and non-attendees

Event Intelligence Posted May 8, 2014, 7:30 AM EDT

Most Innovative Meetings 2013: #1 McDonald's Worldwide Convention

The innovation of the fast-food giant’s annual gathering lies in the massive scope of sustainability initiatives, which included collaborating with vendors and its venue.

Feature Posted September 11, 2013, 7:00 AM EDT

Greener Meetings: Ideas From McDonald's, Symantec, and Intel Events

Here's how top companies are going green.

Event Intelligence Posted April 18, 2013, 10:26 AM EDT

What Olympic Sponsors Have Planned for the London Games

News Posted July 12, 2012, 5:16 PM EDT

6 Events That Boosted Attendance With Creative Contests

These events looked beyond freebies and created competitions to boost attendee engagement.

Idea File Posted September 15, 2011, 8:45 AM EDT

McDonald's Promotes New Smoothie With Pop-Up Beach Party

Event Report Posted July 20, 2011, 1:49 PM EDT

Chicago's Top Parades & Holiday Events 2010

Feature Posted April 12, 2010, 9:50 AM EDT

8 New Venues for Chicago Holiday Parties

Location Scout Posted November 18, 2009, 3:18 PM EST

Announcing the Finalists for Our Chicago Event Style Awards

From the Editors Posted August 5, 2009, 10:00 AM EDT

Olympics-Theme Gala Fetes 25th Anniversary of 1984 L.A. Games

The Southern California Committee for the Olympic Games and the Los Angeles Sports Council cosponsored a party—complete with a torch lighting—commemorating the 25th anniversary of the Games' visit to town.

Event Report Posted July 21, 2009, 4:38 PM EDT

McDonald's to Hit Fashion Week, National Blitz Planned for May

News Posted February 9, 2009, 2:39 PM EST

Diffa's Color Trend: Jewel Tones

Trend Spotted Posted November 11, 2008, 5:49 PM EST

Chicago's Top Parades, Walks & Holiday Events 2008

Feature Posted July 7, 2008, 10:00 AM EDT

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