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Topic Archive: Measurement/R.O.I.

8 Tips to Help You Manage Your Event’s Big Data

Find out what types of data three industry experts say is worth collecting and how to use it to improve your event.

Event Intelligence Posted June 19, 2014, 7:00 AM EDT

Guest Column: How to Boost Your Event's R.O.I.

Here are four ways to increase return on investment and measure the success of an event.

News Posted May 29, 2013, 12:51 PM EDT

Report: Trade Shows Need to Prove Value

News Posted April 24, 2013, 4:20 PM EDT

4 Systems for Evaluating the Success of Events and Meetings

Event Intelligence Posted November 15, 2012, 3:17 PM EST

Guest Column: Saving the Corporate Holiday Party—by Measuring It

Event Intelligence Posted December 3, 2008, 3:18 PM EST

Making the Case for Event Spending

As more and more companies recognize the power of experiential marketing—and that term becomes a business buzzword—many marketers are launching increasingly ambitious event campaigns and expanding their event budgets. Here's a look at how companies are boosting their event strategies and expenditures.

The Scout Posted July 5, 2006, 12:00 AM EDT

Ask an Expert: Auditing Event ROI

Ask an Expert Posted October 10, 2005, 12:00 AM EDT

How to Measure ROI

Event Intelligence Posted March 2, 2005, 12:00 AM EST

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