Topic Archive: Measurement/R.O.I.

Guest Column: How to Engage With Attendees Long After an Event Is Over

Event apps that focus on building relationships—rather than only containing transactional information—extend the life of the event.

Opinion Posted 10 days ago

5 Ways to Create High-R.O.I. Meetings and Incentive Programs

Find out why return on investment is not just a matter of money-spent versus revenue-generated.

Event Intelligence Posted December 8, 2016, 7:00 AM EST

How Technology Can Analyze Your Guests' Facial Expressions

Find out about the latest tool to assess the attendee experience.

Event Intelligence Posted December 10, 2015, 7:15 AM EST

New Attendee Tracking System Puts Beacons on Every Badge

Eventbit is intended to eliminate the limitations of app-based Bluetooth low-energy tracking services.

News Posted December 8, 2015, 7:00 AM EST

Q&A: What's New in Event Analytics

Find out about the latest digital developments that can help planners evaluate the value of their events.

Q & A Posted August 11, 2015, 7:00 AM EDT

The Evolution of Event Technology: Cracking the Code

How can new advancements in technology be used in meaningful ways for events?

Event Intelligence Posted April 6, 2015, 8:10 AM EDT

Taking Flight: Is the Latest Venue Trend in the Air?

Southwest, American, Disney, and MasterCard are among the brands that have partnered on unusual mid-flight events in the past year.

Trend Spotted Posted January 28, 2015, 7:00 AM EST

Guest Column: 3 Ways Attendee Insights Can Make Events More Profitable

How using data and other information about attendees can improve events and meetings.

Opinion Posted October 10, 2014, 12:06 PM EDT

New App Measures Attendees' Emotions and Moods at Events

Find out how to gather real-time data on how your attendees feel rather than just what they think.

Event Intelligence Posted August 12, 2014, 7:00 AM EDT

8 Tips to Help You Manage Your Event’s Big Data

Find out what types of data three industry experts say is worth collecting and how to use it to improve your event.

Event Intelligence Posted June 19, 2014, 7:00 AM EDT

Guest Column: How to Boost Your Event's R.O.I.

Here are four ways to increase return on investment and measure the success of an event.

News Posted May 29, 2013, 12:51 PM EDT

Report: Trade Shows Need to Prove Value

News Posted April 24, 2013, 4:20 PM EDT

4 Systems for Evaluating the Success of Events and Meetings

Event Intelligence Posted November 15, 2012, 3:17 PM EST

'Teen Vogue' Brings 35 Bloggers for Content Galore From WWDMagic

Event Report Posted February 16, 2011, 8:50 PM EST

Guest Column: Saving the Corporate Holiday Party—by Measuring It

Event Intelligence Posted December 3, 2008, 3:18 PM EST

Making the Case for Event Spending

As more and more companies recognize the power of experiential marketing—and that term becomes a business buzzword—many marketers are launching increasingly ambitious event campaigns and expanding their event budgets. Here's a look at how companies are boosting their event strategies and expenditures.

The Scout Posted July 5, 2006, 12:00 AM EDT

Ask an Expert: Auditing Event ROI

Ask an Expert Posted October 10, 2005, 12:00 AM EDT

How to Measure ROI

Event Intelligence Posted March 2, 2005, 12:00 AM EST

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