Topic Archive: Mercedes-Benz

Super Bowl 50: See Inside the Tech-Fueled Events at the Big Game

Brands such as Playboy, Pepsi, and DirecTV came to Silicon Valley with new and tech-savvy marketing strategies at events.

Event Report Posted February 8, 2016, 3:09 PM EST

Why Mercedes-Benz Sponsored the World's Largest Music Festival

How Rock in Rio enticed the luxury car brand to enter the popular music festival marketplace.

Event Intelligence Posted July 27, 2015, 7:30 AM EDT

Mercedes-Benz Uses Live Art to Kick Off Concert Tour

The luxury brand is bringing Alabama Shakes, Mayer Hawthorne, and Young the Giant, along with street artist Mr. Brainwash, on the road to promote its new vehicle.

Event Report Posted August 8, 2014, 7:15 AM EDT

The Best Ideas From Fashion Week

From the Victorian surf-theme set for Marc Jacobs and Thom Browne's hanging mannequins to sneakers dipped in paint for Converse and Margiela, here's a look at some of the most innovative ideas from New York Fashion Week's September 2013 run.

Event Report Posted September 20, 2013, 6:33 PM EDT

7 Steal-Worthy Ideas From New York Fashion Week

Event Report Posted February 19, 2013, 2:58 PM EST

How to Use Tracking Technology to React to Attendee Behavior

Event Intelligence Posted November 20, 2012, 1:06 PM EST

Giant Gumball Machine Dispenses Cupcakes for Events

The Scout Posted September 27, 2012, 9:00 AM EDT

Fashion Week: Marc Jacobs, Jason Wu, and Others Go for Stark Sets

Event Report Posted September 18, 2012, 2:25 PM EDT

EventQuest's John Schwartz on Launching an Event Business in the Middle East

Readers' Forum Posted September 17, 2012, 8:01 AM EDT

Showtime's 'Homeland' Premiere Puts Guests Underneath Space Shuttle

Event Report Posted September 12, 2012, 6:00 PM EDT

Why the Style Awards Are Moving From Los Angeles to New York

News Posted August 22, 2012, 1:16 PM EDT

James Beard Awards Celebrate Silver Anniversary With Historic Dishes

Event Report Posted May 9, 2012, 2:20 PM EDT

Leukemia Ball Highlights 25-Year History at Silver Anniversary

Event Report Posted April 3, 2012, 4:35 PM EDT

Toronto Fashion Week Adds New Sponsors and 200 More Seats

Event Report Posted March 14, 2012, 6:28 PM EDT

The Top 10 Event Brands 2012

Event Innovators 2012 Posted March 14, 2012, 6:30 AM EDT

The Top 10 Event Brands: #6 American Express

By integrating digital offerings into its extensive experiential event efforts, the credit card issuer turns cardholders into brand evangelists.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

The Top 10 Event Brands: #7 Mercedes-Benz

An enterprising and effective event sponsor, the German car company actively aligns itself (and its social media channels) with high-profile sports, fashion, and film events.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

Mercedes-Benz Marks Anniversary With Retrospective Car Exhibition

Event Report Posted March 1, 2012, 5:01 PM EST

Thrillist Takes Fashion Retail Site Offline With First Pop-Up Shop

Event Report Posted February 23, 2012, 10:37 AM EST

T-Shirt Brand Hosts Monopoly-Inspired Fashion Show

Event Snapshot Posted February 21, 2012, 10:11 AM EST

Fashion Week: Event Ideas From Diet Pepsi, Barbie, M.A.C., and More

Event Report Posted February 21, 2012, 9:50 AM EST

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