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Topic Archive: Microsoft

Why Microsoft Built a Garage for Advertising Week

The tech giant's activation at the industry conference allowed people to tinker with new products in a relaxed setting.

Event Report Posted 8 days ago

E3 2014 Photos: See the Buzzy Parties, Press Conferences, and Booths

Brands grabbed attention with production-heavy events and exhibits, on and off the show floor.

Event Report Posted June 16, 2014, 7:58 AM EDT

E3 2014: See What Grabbed Attendees' Attention

The highly visual three-day show and its related press conferences and parties inspired attendees to post plenty of photos, videos, and comments to social media.

Event Report Posted June 13, 2014, 7:30 AM EDT

Microsoft Personalizes Guest Experience to Introduce Smartphone Assistant

To showcase what Cortana—its answer to Apple's Siri—can do, the tech giant built individualized guest experiences for an event in New York using R.F.I.D. badges.

Event Report Posted June 10, 2014, 8:30 AM EDT

See How One Tech Activation Made Data Look Cool

Microsoft's "Infinity Room" in San Francisco brought an immersive multimedia experience to financial district consumers.

Event Report Posted May 5, 2014, 7:38 AM EDT

The 4 Ps of Effective Event Marketing

Microsoft’s events chief shared his strategies for creating a positive experience for attendees.

News Posted April 10, 2014, 7:30 AM EDT

Steal Microsoft's Customer Service Strategy for Your Next Conference

Find out how Microsoft is allowing its event attendees to enhance their experience with value-added V.I.P. packages.

Event Intelligence Posted March 25, 2014, 7:00 AM EDT

When Size Does Matter—for Meetings, That Is

How meeting professionals choose when to host large conventions and when to hold smaller, more intimate conferences.

Event Intelligence Posted October 11, 2013, 7:00 AM EDT

How Microsoft Dramatically Increased Foot Traffic at Ad Week Hub

The technology company created an ever-changing four-day experience that allowed Advertising Week professionals to interact with its products and platforms like consumers.

Event Report Posted October 9, 2013, 7:15 AM EDT

Are Value-Added V.I.P. Packages for Trade Shows Better Than Early Bird Pricing?

Microsoft’s new events chief, Scott Schenker, is challenging the assumption that discounts are the best way to entice people to register.

Event Intelligence Posted September 19, 2013, 7:15 AM EDT

Inside E3: the Best Exhibits and Events From the 2013 Show

A look inside the coolest events and exhibits from Sony, Microsoft, Disney, Alienware, and more for the gaming industry's big show.

Event Report Posted June 18, 2013, 7:45 AM EDT

Amfar Gala Gets Tech Boost From Microsoft Partnership

The Foundation for AIDS Research held its New York Inspiration gala at the Plaza, taking over a number of the historic spot's spaces for a fashion show, reception, silent auction, and dinner that used Microsoft's new Surface tablet.

Event Report Posted June 17, 2013, 4:00 PM EDT

New York Events Set to Resume a Week After Hurricane Sandy

News Posted November 1, 2012, 5:51 PM EDT

What to Expect at the Democratic National Convention

News Posted August 28, 2012, 5:35 PM EDT

Most Innovative Meetings 2012: #11 BlogHer Conference

Working closely with its backers to dream up creative, targeted activations, the conference helps sponsors better attract attention.

Feature Posted July 19, 2012, 2:50 AM EDT

Q&A: How to Get Started With High-Tech Teambuilding

Q & A Posted July 10, 2012, 1:11 PM EDT

Looking Back at E3: 10 Ideas From the Splashy Video Game Expo

Event Report Posted June 4, 2012, 8:45 AM EDT

Bing at Sundance: Using Social Media to Meet Customers' Needs

The Scout Posted May 9, 2012, 5:56 PM EDT

Glittering Canadian Film Centre Gala Adopts New Auction Strategy

Event Report Posted February 13, 2012, 4:35 PM EST

Z100 Weaves Bevy of Sponsors Into Lounge Activations for Jingle Ball Concert

Event Report Posted December 13, 2011, 2:45 PM EST

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