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Topic Archive: Mobile marketing events

What Brands Did This Summer: 10 Ideas From Street Promotions

With trucks and carts, vending machines and inflatable art, brands like Old Navy, VH1, Samsung, and DKNY went outdoors to drum up buzz for their products.

Event Report Posted September 5, 2014, 12:51 PM EDT

See Inside Ikea's Buzz-Building Mobile Tour

To promote its new Miami store, the home furnishings retailer took a mini showroom across the city.

Event Report Posted August 19, 2014, 7:15 AM EDT

Nutella Marks 50 Years With Cronut-Fueled Promo

To celebrate its anniversary and kick off its latest ad campaign, the hazelnut spread brand hosted a dessert-filled activation in Manhattan that invited fans to share their love of the product.

Event Report Posted June 5, 2014, 7:00 AM EDT

Are Airstream Trailers the New Pop-Ups?

Benefit Cosmetics hit the road with a converted trailer to promote its brow-shaping services and beauty products.

Event Report Posted May 1, 2014, 12:42 PM EDT

Is Sound the Next Frontier in Social Media Engagement?

At London Fashion Week, Topshop used the new Chirp app to engage event attendees.

Event Intelligence Posted October 1, 2013, 7:00 AM EDT

Godiva Creates Instagram-Ready Public Event

To launch its new truffle flights concept, the chocolate company created themed tableaux for consumers to pose in front of and post to social media.

Event Report Posted September 26, 2013, 7:45 AM EDT

Exotic Elements Tempt Guests at Dos Equis's Bazaar Noir

At its Miami stop, the beer brand's promotional tour offered wild animals, a peep show, and adventurous catering.

Event Report Posted August 29, 2013, 7:15 AM EDT

UrbanDaddy and Mini Turn Cars Into Event Venues

The BMW-owned auto brand partnered with the lifestyle site to create a cross-country campaign that offers consumers a concierge and chauffeur service to key nightlife spots.

Coast to Coast Posted August 22, 2013, 7:15 AM EDT

Fiji Water Campaign Puts Vaults on Bikes

Event Snapshot Posted July 8, 2013, 7:45 AM EDT

7 Creative Ways to Use Airstream Trailers at Events

Event planners are using the silver retro vehicles to promote Veuve Clicquot, Tito's Handmade Vodka, Dockers, and other brands.

Trend Spotted Posted June 27, 2013, 7:00 AM EDT

American Express Creates Interactive Experience at U.S. Open

Swing analyses, fitness assessments, and interactive timelines were highlights of the marketing activation.

Event Report Posted June 18, 2013, 8:00 AM EDT

Lincoln Reinvents the Test Drive as an Event

The car company is combining its rebranding with a luxury car launch on its national marketing tour.

Coast to Coast Posted June 11, 2013, 12:15 PM EDT

'Arrested Development' Returns With Free Frozen Bananas

Event Snapshot Posted May 15, 2013, 7:30 AM EDT

Strategy Session: How This Rum Brand Executed a Targeted Launch

Event Intelligence Posted April 9, 2013, 7:45 AM EDT

Wacky Marketing Stunt Creates World's Largest Message in a Bottle

Event Snapshot Posted March 12, 2013, 7:15 AM EDT

'Oz' Hot-Air Balloon Makes Splashy New York Landing

Event Snapshot Posted March 6, 2013, 7:15 AM EST

J.C. Penney Puts Tobogganing Run in Dallas for Holiday Giving Tour

Event Snapshot Posted December 3, 2012, 6:31 PM EST

ION Network Brings Holiday Cheer to Clients With Mobile Candy Truck

Event Report Posted December 20, 2011, 9:00 AM EST

Walgreens Promotes New Photo Studio, App With Photo Shoots in Times Square

Event Report Posted December 19, 2011, 9:00 AM EST

Toyota Uses Family-Friendly Activities to Launch Prius on Nationwide Tour

Coast to Coast Posted December 6, 2011, 1:14 PM EST

Forever 21 Stages Model-Free, 3-D Holographic Fashion Show

Event Report Posted November 1, 2011, 11:30 AM EDT

Money Talks: Planners Reveal Their Salaries

We gave 10 event pros their anonymity, and they revealed their salaries—and their candid feelings about how they're compensated.

The Scout Posted July 5, 2006, 12:00 AM EDT

Veuve Hosts Simultaneous Two-City Launch

The Champagne house unveiled its new ros? with cheery events in New York and Miami on the first day of spring.

Event Report Posted March 22, 2006, 12:00 AM EST

Napster Gives Guests Free Music

Event Report Posted February 23, 2006, 5:19 PM EST

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