Topic Archive: Mobile marketing events

See Delta’s Creative Strategy to Tap Into New York City Marathon Buzz

The airline’s activation two weeks before the event is an example of how the brand is seeking to insert itself into important moments in one of its key markets.

Event Intelligence Posted November 29, 2016, 7:15 AM EST

How Flavorpill Got 400 People to Dance During Their Lunch Break

Flavorpill's Lunch Break series encourages people to spend their lunch hour at a nightclub.

Event Report Posted March 8, 2016, 7:00 AM EST

Why Bacardi Is Taking a House Party on Tour

The liquor brand incorporated a traveling house party into its new multicity campaign targeting millennials.

Coast to Coast Posted November 24, 2015, 8:00 AM EST

See Why Dewar’s Invited Consumers Inside a Whiskey Barrel

The spirits brand used projection mapping and virtual reality to educate and engage consumers.

Event Report Posted November 19, 2015, 7:30 AM EST

Why Community Service Is the Ticket to This Star-Studded Tour

We Day is rewarding young people who are making a difference in their local communities and around the world.

News Posted October 15, 2015, 7:00 AM EDT

See the Unusual Way a Liqueur Brand Delivered Drinks

Alcohol delivery service Minibar and St. Germain teamed up recently to provide "biketenders" around New York.

Event Snapshot Posted September 30, 2015, 7:15 AM EDT

Steal These 14 Ideas From Summer Promotions

The warm months of 2015 inspired brands to engage consumers with unique billboards, boats, and blimps.

Event Report Posted August 26, 2015, 7:30 AM EDT

How Oakley Designed a World Tour Around Fans' Passion for Sports

As part of its One Obsession campaign, the brand hit Los Angeles and London with experiential skate and cycling pop-ups.

Event Report Posted August 26, 2015, 7:15 AM EDT

Why Ben & Jerry's Turned a Tesla Into an Ice Cream Truck

Inspired by its latest climate change campaign, the eco-conscious company transformed an electric car to deliver its sweet goods.

Event Snapshot Posted June 23, 2015, 6:45 AM EDT

How Data Can Help You Choose the Right Venue

For a national tour to promote its annual conference, digital marketing firm Conductor mined its customer data to select the most promising cities.

Event Intelligence Posted May 28, 2015, 7:15 AM EDT

Coca-Cola Uses "Drinkable Advertising" During the Final Four

Find out how the soft drink maker created a variety of activations aimed at getting fans to try Coke Zero.

Event Report Posted April 14, 2015, 7:00 AM EDT

See How One Brand Is Celebrating the End of Winter

Shock Top kicked off its seasonal Lemon Shandy with a sunny California launch party—and a caravan meant to bring a bit of sunshine to the East Coast, too.

Event Report Posted March 11, 2015, 7:15 AM EDT

What Brands Did This Summer: 10 Ideas From Street Promotions

With trucks and carts, vending machines and inflatable art, brands like Old Navy, VH1, Samsung, and DKNY went outdoors to drum up buzz for their products.

Event Report Posted September 5, 2014, 12:51 PM EDT

See Inside Ikea's Buzz-Building Mobile Tour

To promote its new Miami store, the home furnishings retailer took a mini showroom across the city.

Event Report Posted August 19, 2014, 7:15 AM EDT

Nutella Marks 50 Years With Cronut-Fueled Promo

To celebrate its anniversary and kick off its latest ad campaign, the hazelnut spread brand hosted a dessert-filled activation in Manhattan that invited fans to share their love of the product.

Event Report Posted June 5, 2014, 7:00 AM EDT

Are Airstream Trailers the New Pop-Ups?

Benefit Cosmetics hit the road with a converted trailer to promote its brow-shaping services and beauty products.

Event Report Posted May 1, 2014, 12:42 PM EDT

Is Sound the Next Frontier in Social Media Engagement?

At London Fashion Week, Topshop used the new Chirp app to engage event attendees.

Event Intelligence Posted October 1, 2013, 7:00 AM EDT

Godiva Creates Instagram-Ready Public Event

To launch its new truffle flights concept, the chocolate company created themed tableaux for consumers to pose in front of and post to social media.

Event Report Posted September 26, 2013, 7:45 AM EDT

Exotic Elements Tempt Guests at Dos Equis's Bazaar Noir

At its Miami stop, the beer brand's promotional tour offered wild animals, a peep show, and adventurous catering.

Event Report Posted August 29, 2013, 7:15 AM EDT

UrbanDaddy and Mini Turn Cars Into Event Venues

The BMW-owned auto brand partnered with the lifestyle site to create a cross-country campaign that offers consumers a concierge and chauffeur service to key nightlife spots.

Coast to Coast Posted August 22, 2013, 7:15 AM EDT

Fiji Water Campaign Puts Vaults on Bikes

Event Snapshot Posted July 8, 2013, 7:45 AM EDT

7 Creative Ways to Use Airstream Trailers at Events

Event planners are using the silver retro vehicles to promote Veuve Clicquot, Tito's Handmade Vodka, Dockers, and other brands.

Trend Spotted Posted June 27, 2013, 7:00 AM EDT

American Express Creates Interactive Experience at U.S. Open

Swing analyses, fitness assessments, and interactive timelines were highlights of the marketing activation.

Event Report Posted June 18, 2013, 8:00 AM EDT

Lincoln Reinvents the Test Drive as an Event

The car company is combining its rebranding with a luxury car launch on its national marketing tour.

Coast to Coast Posted June 11, 2013, 12:15 PM EDT

'Arrested Development' Returns With Free Frozen Bananas

Event Snapshot Posted May 15, 2013, 7:30 AM EDT

Strategy Session: How This Rum Brand Executed a Targeted Launch

Event Intelligence Posted April 9, 2013, 7:45 AM EDT

Wacky Marketing Stunt Creates World's Largest Message in a Bottle

Event Snapshot Posted March 12, 2013, 7:15 AM EDT

'Oz' Hot-Air Balloon Makes Splashy New York Landing

Event Snapshot Posted March 6, 2013, 7:15 AM EST

J.C. Penney Puts Tobogganing Run in Dallas for Holiday Giving Tour

Event Snapshot Posted December 3, 2012, 6:31 PM EST

ION Network Brings Holiday Cheer to Clients With Mobile Candy Truck

Event Report Posted December 20, 2011, 9:00 AM EST

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