Topic Archive: MTV

2016 MTV V.M.A.s: How the Event Used Major Brands to Celebrate Artistry

Pepsi, Guess, and other brands promoted new initiatives before, during, and after the show.

Event Report Posted September 1, 2016, 6:45 AM EDT

Rating the MTV V.M.A.s: Event Producers Give the Award Show a C+

Industry professionals reviewed the 2016 MTV Video Music Awards, providing thoughts on everything from performances by Beyoncé and Rihanna to the stage design at Madison Square Garden.

News Posted August 29, 2016, 8:17 AM EDT

The 10 Most Anticipated Interactive Experiences at Comic-Con

Here's a look at some of the most interesting attractions that fans can expect this week in Comic-Con International in San Diego.

News Posted July 19, 2016, 7:00 AM EDT

18 Things You Missed at This Year's Governors Ball

Although rain canceled the final day of the sixth annual music fest, brands such as Miller Lite, Bacardi, and MTV still made an impact through interactive experiences.

Event Report Posted June 13, 2016, 7:15 AM EDT

2015 MTV V.M.A.s Parties: the New Brands and Events Surrounding This Year's Awards

Just as the Video Music Awards show moves and evolves over the years, so do the parties, with a new mini-festival and a big-brand format change for this year.

Event Report Posted September 2, 2015, 7:30 AM EDT

Event Pros Give MTV V.M.A.s a "C+": a More "Forgettable" Award Show

Industry professionals reviewed the 2015 MTV Video Music Awards, discussing everything from Nicki Minaj and Taylor Swift's truce and Kanye West's speech to the set and lighting design and use of an outdoor stage.

News Posted August 31, 2015, 8:33 AM EDT

Event Producers Give MTV V.M.A.s a "C": Sponsorship Felt "Heavy-Handed"

Industry pros rated the 2014 MTV Video Music Awards, discussing everything from Beyoncé's performance to sponsorship integration.

News Posted August 25, 2014, 7:03 PM EDT

What's Planned for the 2013 MTV Video Music Awards

The music network has planned several events around this year's show, including a series of concerts, preshow performances outside the Barclays Center, and a benefit for Lifebeat.

News Posted August 20, 2013, 7:15 AM EDT

The Top 10 Event Brands: #5 Adidas

The sporty brand had a gigantic 2011, rolling out the largest marketing campaign in its history, achieving a bigger social media presence and staging events to capture the interest of a young target audience.

Event Innovators 2012 Posted March 14, 2012, 6:25 AM EDT

New York's Top 100 Events 2012

Top 100 Posted February 7, 2012, 1:28 PM EST

Chevy Touts Vehicle Safety With Stunt at Magic Mountain

Event Snapshot Posted December 20, 2011, 6:13 PM EST

Cotton Inc. Promotes TV Campaign With 24-Hour Runway Show

Event Report Posted December 15, 2011, 6:58 PM EST

Best of 2011: 10 Los Angeles Event Industry Highlights

News Posted December 12, 2011, 11:30 AM EST

Book Excerpt: How the MTV VMAs Found Their Groove

News Posted October 27, 2011, 9:51 AM EDT

BizBash West Event Style Awards Winners Include Emmy and Oscar Balls, MTV VMAs

From the Editors Posted June 14, 2011, 10:34 PM EDT

Former MTV Staffer Lynda Field Launches Production Company

After running events at MTV, Lynda Field aims to bring her hands-on, in-house approach to other brands and sponsors.

Fresh Face Posted March 29, 2011, 9:00 AM EDT

Suzanne Gilliam, Catering Company Founder, Dead at 53

News Posted September 20, 2010, 2:25 PM EDT

Chevy Uses Drive-In-Style Concert to Film MTV Award Commercials

Event Report Posted September 13, 2010, 1:28 PM EDT

Fast-Changing Projections Dominate MTV Movie Awards Stage

Event Report Posted June 8, 2010, 12:31 PM EDT

ROM Adopts Noir Theme for PROM Gala With Bat Cave Tours, All-Black Decor

Event Report Posted March 29, 2010, 4:59 PM EDT

In the News: Fed Says Recession "Over," Kanye Stunt Prompts Suspicion

News Posted September 16, 2009, 1:53 PM EDT

MTV Continues to Bring Back Viewers for 2009 VMA Broadcast

News Posted September 15, 2009, 12:03 PM EDT

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