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Topic Archive: Music Festivals

Coachella Party Pictures: Innovative Ideas From the Biggest Bashes

The first weekend of the 2014 Coachella Valley Music and Arts Festival brought a slew of brands back to the desert for parties filled with inventive experiences and activities.

Event Report Posted 3 days ago

Coachella Party Preview: Who's Doing What at the 2014 Festival

This year's festival will see H&M stepping into the Saturday-night fray, Chevrolet joining forces with McDonald's, and more in Indio, California.

News Posted 9 days ago

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT

35 Things You Missed at SXSW This Year

The 2014 music, film, and technology festival saw a slew of activations from a number of brands, including Mashable, Spotify, Pennzoil, Chevrolet, and 3M.

Event Report Posted March 18, 2014, 8:39 AM EDT

SXSW 2014 Preview: What to Expect at This Year's Festival

From IFC's fairgrounds and Pennzoil's Mario Kart experience to the return of the Fader Fort and the Filter on Rainey block party, brands have plenty of activities, events, and entertainment planned for this year's South by Southwest.

News Posted March 6, 2014, 7:30 AM EST

What It Takes to Maintain the Largest Floating Music Festival

The electronic dance music event Groove Cruise X marked its 10th anniversary with marathon DJ sets, a beach party, and a superhero theme night.

Event Report Posted February 20, 2014, 7:00 AM EST

Smart Car Uses Giant Etch A Sketch to Engage Festival Guests

Event Snapshot Posted November 19, 2013, 7:45 AM EST

When a Concert Isn't Just a Concert: Innovative Ideas From the First Life Is Beautiful Festival

With the lofty goals of revitalizing downtown Las Vegas and building a vibrant business community, the inaugural festival wove together music, art, food, and TED-style talks across 15 urban blocks.

Event Report Posted October 29, 2013, 7:30 AM EDT

Ask the Editors: What's the Smartest Thing You've Seen at Music Festivals This Year?

From the public art at Coachella to the inventive heat-relief tactics at Pitchfork and Lollapalooza, BizBash editors and photographers share the most interesting and clever things spotted at this year's festivals.

From the Editors Posted October 16, 2013, 7:00 AM EDT

Why Las Vegas's Most Unlikely Festival Stands to Make the Biggest Impact

Here's how the founder of the ambitious Life Is Beautiful Festival is tackling the numerous challenges associated with launching a music, food, art, and learning event in downtown Las Vegas.

Q & A Posted September 19, 2013, 7:00 AM EDT

20 Marketing Ideas From Music Festivals: Activations From Heineken, Lacoste, Hostess, and More

Here's a look back at eye-catching brand activations from this year's major music festivals.

Event Report Posted August 12, 2013, 7:00 AM EDT

Lollapalooza 2013 Photos: Activations From Samsung, Herbal Essences, Mini Cooper, and More

Here's a look at the most attention-grabbing brand activations at the Chicago music festival and its surrounding events.

Event Report Posted August 6, 2013, 5:19 PM EDT

7 Ways Lollapalooza Is Changing This Year

The music festival returns to Chicago's Grant Park this weekend with a few changes in store.

News Posted August 2, 2013, 7:15 AM EDT

Pitchfork Music Festival 2013: Rustic Activations Offer Refreshments—and Deodorant

Brands such as Hostess, ZipCar, PopChips, and Vans used traditional and off-the-wall methods to engage guests at the Chicago music festival.

Event Report Posted July 30, 2013, 2:55 PM EDT

5 Ways to Improve Large Music Festivals

Event Intelligence Posted April 25, 2013, 7:30 AM EDT

Trend Spotted: Silk-Screening Stations

Trend Spotted Posted September 24, 2012, 10:30 AM EDT

Introducing Our Event Innovators 2012 Lists

Event Innovators 2012 Posted March 14, 2012, 6:30 AM EDT

Chicago's Top 100 Events of 2011

Top 100 Posted December 30, 2011, 10:00 AM EST

2 New Washington Performance Spaces for Meetings and Events

Location Scout Posted December 28, 2011, 9:10 AM EST

Seminole Hard Rock Winterfest Boat Parade Showcases Lights and Holiday Designs

Event Snapshot Posted December 22, 2011, 9:40 AM EST

Lollapalooza Lounge Oozes Almost Famous Vibe

Calvin Klein, Blender, Red Bull, KY, and other sponsors piggybacked on Chicago's three-day Lollapalooza festival with a rock-and-roll lounge.

Event Report Posted August 9, 2007, 3:00 PM EDT

In Desert Heat, Coachella Pool Parties Rule

Smart marketers took advantage of the 100-degree weather to put their brands in front of music festival goers at pool parties around Palm Springs.

Event Report Posted May 3, 2006, 12:00 AM EDT

Funkshion Delivers Crowds and Big Name Designers

The Winter Music Conference and Ultra Music Festival didn't keep thousands of people from turning out to experience Fashion Week Miami.

Event Report Posted March 30, 2006, 1:36 PM EST

DECOR: Event Company Offers Swashbuckling Theme

The Scout Posted September 2, 2005, 12:00 AM EDT

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