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Topic Archive: Music Festivals

Strategy Session: How to Grow a Music Festival

The creators of Austin's Fun Fun Fun Fest use events throughout the year to keep interest—and attendance—high.

News Posted November 18, 2014, 3:02 PM EST

3 Ways Las Vegas's Life Is Beautiful Festival Grew and Changed

For its second go, the four-pronged festival expanded to three days and had a new footprint downtown with 70,000 square feet of grass.

Event Report Posted October 29, 2014, 8:00 AM EDT

How a Music Festival Managed a Serious Attendance Boom

Miami's III Points Festival switched venues to accommodate its 14,000 attendees.

Event Report Posted October 17, 2014, 7:15 AM EDT

21 Reasons Austin City Limits Is Bigger Than Ever

The Texas music festival continued its upward momentum, drawing big crowds and just as impressive activations from brands during its 2014 run.

Event Report Posted October 15, 2014, 2:22 PM EDT

16 Ways Brands Stood Out at the 2014 iHeartRadio Music Festival

With more than 20,000 fans in attendance, brands got creative in their attempts to engage the music-loving crowds at the Las Vegas festival.

Event Report Posted October 6, 2014, 7:45 AM EDT

16 Event Ideas From TomorrowWorld Electronic Dance Festival

See how T-Mobile, Bud Light, and Zipcar engaged the 50,000 fans at this event outside Atlanta.

Event Report Posted October 2, 2014, 7:30 AM EDT

6 Events Using R.F.I.D. Technology to Improve the Guest Experience

From access control to attendee tracking, find out how planners are incorporating wireless technology into events.

Event Intelligence Posted September 4, 2014, 7:00 AM EDT

Lollapalooza 2014 Photos: See the Biggest Brand Activations

From makeup applications to fully built-out lounge areas, here's how brands like Samsung, Red Bull, and M.A.C. courted guests at Lollapalooza and surrounding parties.

Event Report Posted August 5, 2014, 7:30 AM EDT

Music Fest Announces Lineup With a Night at the Drive-In

Fun Fun Fun Festival revealed its lineup with an '80s film screening.

Event Snapshot Posted June 2, 2014, 12:00 AM EDT

Coachella Party Pictures: Innovative Ideas From the Biggest Bashes

The first weekend of the 2014 Coachella Valley Music and Arts Festival brought a slew of brands back to the desert for parties filled with inventive experiences and activities.

Event Report Posted April 14, 2014, 5:32 PM EDT

Coachella Party Preview: Who's Doing What at the 2014 Festival

This year's festival will see H&M stepping into the Saturday-night fray, Chevrolet joining forces with McDonald's, and more in Indio, California.

News Posted April 8, 2014, 7:50 AM EDT

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT

35 Things You Missed at SXSW This Year

The 2014 music, film, and technology festival saw a slew of activations from a number of brands, including Mashable, Spotify, Pennzoil, Chevrolet, and 3M.

Event Report Posted March 18, 2014, 8:39 AM EDT

SXSW 2014 Preview: What to Expect at This Year's Festival

From IFC's fairgrounds and Pennzoil's Mario Kart experience to the return of the Fader Fort and the Filter on Rainey block party, brands have plenty of activities, events, and entertainment planned for this year's South by Southwest.

News Posted March 6, 2014, 7:30 AM EST

What It Takes to Maintain the Largest Floating Music Festival

The electronic dance music event Groove Cruise X marked its 10th anniversary with marathon DJ sets, a beach party, and a superhero theme night.

Event Report Posted February 20, 2014, 7:00 AM EST

Smart Car Uses Giant Etch A Sketch to Engage Festival Guests

Event Snapshot Posted November 19, 2013, 7:45 AM EST

When a Concert Isn't Just a Concert: Innovative Ideas From the First Life Is Beautiful Festival

With the lofty goals of revitalizing downtown Las Vegas and building a vibrant business community, the inaugural festival wove together music, art, food, and TED-style talks across 15 urban blocks.

Event Report Posted October 29, 2013, 7:30 AM EDT

Ask the Editors: What's the Smartest Thing You've Seen at Music Festivals This Year?

From the public art at Coachella to the inventive heat-relief tactics at Pitchfork and Lollapalooza, BizBash editors and photographers share the most interesting and clever things spotted at this year's festivals.

From the Editors Posted October 16, 2013, 7:00 AM EDT

Why Las Vegas's Most Unlikely Festival Stands to Make the Biggest Impact

Here's how the founder of the ambitious Life Is Beautiful Festival is tackling the numerous challenges associated with launching a music, food, art, and learning event in downtown Las Vegas.

Q & A Posted September 19, 2013, 7:00 AM EDT

20 Marketing Ideas From Music Festivals: Activations From Heineken, Lacoste, Hostess, and More

Here's a look back at eye-catching brand activations from this year's major music festivals.

Event Report Posted August 12, 2013, 7:00 AM EDT

Lollapalooza 2013 Photos: Activations From Samsung, Herbal Essences, Mini Cooper, and More

Here's a look at the most attention-grabbing brand activations at the Chicago music festival and its surrounding events.

Event Report Posted August 6, 2013, 5:19 PM EDT

7 Ways Lollapalooza Is Changing This Year

The music festival returns to Chicago's Grant Park this weekend with a few changes in store.

News Posted August 2, 2013, 7:15 AM EDT

Pitchfork Music Festival 2013: Rustic Activations Offer Refreshments—and Deodorant

Brands such as Hostess, ZipCar, PopChips, and Vans used traditional and off-the-wall methods to engage guests at the Chicago music festival.

Event Report Posted July 30, 2013, 2:55 PM EDT

5 Ways to Improve Large Music Festivals

Event Intelligence Posted April 25, 2013, 7:30 AM EDT

Trend Spotted: Silk-Screening Stations

Trend Spotted Posted September 24, 2012, 10:30 AM EDT

Introducing Our Event Innovators 2012 Lists

Event Innovators 2012 Posted March 14, 2012, 6:30 AM EDT

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