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Topic Archive: Music Festivals

6 Music Festival Trends: Event Ideas From This Year's Lollapalooza, SXSW, Coachella, and More

Health and wellness activities, old-school entertainment, and complimentary festival goods were just some of the trends spotted at music festivals in 2015.

Idea File Posted August 13, 2015, 7:00 AM EDT

Lollapalooza 2015: How Sponsors Lured Festivalgoers With V.I.P.-Style Perks

At Chicago's massive music festival, sponsors such as Bud Light and Toyota brought high levels of production—and lots of creature comforts—to their on-site activations.

Event Report Posted August 4, 2015, 7:45 AM EDT

What V.I.P Ticket Holders Get at Lollapalooza

From strawberry shortcake to spa treatments, here are the perks that the music festival's top ticket holders have access to.

News Posted July 30, 2015, 7:00 AM EDT

Why Mercedes-Benz Sponsored the World's Largest Music Festival

How Rock in Rio enticed the luxury car brand to enter the popular music festival marketplace.

Event Intelligence Posted July 27, 2015, 7:30 AM EDT

Event Innovators 2015: Meridith Valiando Rojas

The co-founder and C.E.O. of DigiTour Media brings social media stars together for the Gen Z crowd.

Event Innovators 2015 Posted July 1, 2015, 3:35 AM EDT

Event Innovators 2015: Graham Williams & James Moody

The co-founders of Austin's Fun Fun Festival aimed to "create a festival for not-festival people."

Event Innovators 2015 Posted July 1, 2015, 3:00 AM EDT

How One Festival Serves Early Adopters and Entrepreneurs

With a jam-packed schedule of musical performances, art exhibits, films, and tech talks, Northside Festival's attendees get to discover—or become—the next big thing.

Event Report Posted June 19, 2015, 7:15 AM EDT

Q&A: Why Music Festival Producers Are "All in This Together"

Electric Daisy Carnival's Pasquale Rotella argues that industry pros should work toward the success of the whole category, rather than isolate their own events.

Q & A Posted May 26, 2015, 7:44 AM EDT

15 Stylish Festival Ideas From the Rock in Rio Music Fest

For its debut in the United States, the global festival is taking over Las Vegas with dramatic curving architecture and design-minded production.

Event Report Posted May 13, 2015, 7:30 AM EDT

17 Festival-Inspired Design and Decor Ideas From Coachella Parties

From the whimsical and bohemian to the chic and structured, these ideas provide inspiration for press walls, tabletops, seating, branding, and more.

Event Report Posted April 15, 2015, 7:30 AM EDT

Coachella Party Pictures: a Look Inside the Fest's Intimate, Wellness-Focused Events

As many parties took a more exclusive and targeted turn, brands brought beauty stations, health-conscious offerings, and plenty of flowers and succulents.

Event Report Posted April 13, 2015, 4:42 PM EDT

Coachella 2015 Preview: Will This Year Mark a New Party Trend?

Although some massive events remain on the desert roster, many brands are making the move to more targeted, intimate fetes at the California music festival to attract a better-curated mix of influencers.

News Posted April 3, 2015, 7:30 AM EDT

When Is Crowdfunding an Effective Event Tool?

Learn how planners are raising cash—and minimizing risk—by seeking up-front funding for their events.

Event Intelligence Posted April 2, 2015, 7:00 AM EDT

SXSW 2015: 26 Ways Brands Engaged Festival Attendees

How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.

Event Report Posted March 31, 2015, 7:30 AM EDT

14 High-Tech Ideas to Steal From SXSW

How brands like HBO, Samsung, and GE embraced the interactive component of Austin's buzzy festival to entice the crowds.

Event Report Posted March 26, 2015, 8:15 AM EDT

SXSW 2015 Preview: What to Expect at Austin's Big Fest This Year

The wildly popular music, film, and technology festival and conference returns to Austin on March 13, bringing new brand activations alongside increased security.

News Posted March 9, 2015, 7:15 AM EDT

8 Staging Ideas From Concerts and Music Festivals

Get inspired by the striking stage sets created at recent concert tours and music festivals.

The Scout Posted January 14, 2015, 7:15 AM EST

How to Curate Non-Music Programming at a Music Festival

Suwannee Hulaween in Florida used art and environmental design to connect with fans.

Event Report Posted January 8, 2015, 7:00 AM EST

Strategy Session: How to Grow a Music Festival

The creators of Austin's Fun Fun Fun Fest use events throughout the year to keep interest—and attendance—high.

News Posted November 18, 2014, 3:02 PM EST

3 Ways Las Vegas's Life Is Beautiful Festival Grew and Changed

For its second go, the four-pronged festival expanded to three days and had a new footprint downtown with 70,000 square feet of grass.

Event Report Posted October 29, 2014, 8:00 AM EDT

How a Music Festival Managed a Serious Attendance Boom

Miami's III Points Festival switched venues to accommodate its 14,000 attendees.

Event Report Posted October 17, 2014, 7:15 AM EDT

21 Reasons Austin City Limits Is Bigger Than Ever

The Texas music festival continued its upward momentum, drawing big crowds and just as impressive activations from brands during its 2014 run.

Event Report Posted October 15, 2014, 2:22 PM EDT

16 Ways Brands Stood Out at the 2014 iHeartRadio Music Festival

With more than 20,000 fans in attendance, brands got creative in their attempts to engage the music-loving crowds at the Las Vegas festival.

Event Report Posted October 6, 2014, 7:45 AM EDT

16 Event Ideas From TomorrowWorld Electronic Dance Festival

See how T-Mobile, Bud Light, and Zipcar engaged the 50,000 fans at this event outside Atlanta.

Event Report Posted October 2, 2014, 7:30 AM EDT

6 Events Using R.F.I.D. Technology to Improve the Guest Experience

From access control to attendee tracking, find out how planners are incorporating wireless technology into events.

Event Intelligence Posted September 4, 2014, 7:00 AM EDT

Lollapalooza 2014 Photos: See the Biggest Brand Activations

From makeup applications to fully built-out lounge areas, here's how brands like Samsung, Red Bull, and M.A.C. courted guests at Lollapalooza and surrounding parties.

Event Report Posted August 5, 2014, 7:30 AM EDT

Music Fest Announces Lineup With a Night at the Drive-In

Fun Fun Fun Festival revealed its lineup with an '80s film screening.

Event Snapshot Posted June 2, 2014, 12:00 AM EDT

Coachella Party Pictures: Innovative Ideas From the Biggest Bashes

The first weekend of the 2014 Coachella Valley Music and Arts Festival brought a slew of brands back to the desert for parties filled with inventive experiences and activities.

Event Report Posted April 14, 2014, 5:32 PM EDT

Coachella Party Preview: Who's Doing What at the 2014 Festival

This year's festival will see H&M stepping into the Saturday-night fray, Chevrolet joining forces with McDonald's, and more in Indio, California.

News Posted April 8, 2014, 7:50 AM EDT

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT

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