Topic Archive: Music Festivals

Pitchfork Music Festival: 15 Ideas for Throwback-Style Brand Activations

At the independent music festival in Chicago, brands engaged fans with whimsical, low-tech attractions.

Event Report Posted 6 days ago

Among Electric Daisy Carnival’s 20th Anniversary Milestones? A Newsmaking Wedding

Insomniac's electronic music fest hosted 160 weddings in two chapels, including a first-of-its-kind same-sex ceremony.

Event Snapshot Posted June 29, 2016, 7:15 AM EDT

18 Things You Missed at This Year's Governors Ball

Although rain canceled the final day of the sixth annual music fest, brands such as Miller Lite, Bacardi, and MTV still made an impact through interactive experiences.

Event Report Posted June 13, 2016, 7:15 AM EDT

Q&A: How L.A.'s Pride Parade Became the City's Largest Ticketed Music Festival

The event has seen massive growth and success—but not without some attendee pushback.

News Posted June 1, 2016, 7:15 AM EDT

Podcast: The Coachella Report—Everything Under the Desert Sun

A behind-the-scenes look at the 2016 Coachella Valley Music and Arts Festival.

GatherGeeks Posted May 24, 2016, 6:45 AM EDT

How Jägermeister Is Wooing Millennials at EDM Fests

The liqueur brand has combined education and whimsy in a huge treehouse-like structure.

Event Intelligence Posted May 19, 2016, 7:00 AM EDT

Event Innovators 2016: Patrick Whelan

The founder of Soberoo offers a safe space for clean and sober music fans.

Event Innovators 2016 Posted May 17, 2016, 5:25 AM EDT

Event Innovators 2016: Erica Freshman and David Sinopoli

The founders and owners of III Points Festival have grown their event exponentially through big-name headliners and blue-chip sponsors.

Event Innovators 2016 Posted May 17, 2016, 3:50 AM EDT

23 Ideas for Brand Promotion From Coachella Parties

D.I.Y. swag customization was a big engagement trend, while eye-catching branding mimicked the festival's free-spirited style.

Idea File Posted April 20, 2016, 7:15 AM EDT

Podcast: SXSW, the Morning After—Lessons, Ideas, Pitfalls, and Wins That Work for Any Event

A look into this year’s South by Southwest 2016 music, film, and interactive festivals.

GatherGeeks Posted April 19, 2016, 7:30 AM EDT

Steal These 16 Smart Ideas From the Coachella Festival Grounds

Goldenvoice and its official sponsors executed clever twists on sustainability, logistics, technology, and more.

Event Report Posted April 18, 2016, 2:16 PM EDT

Coachella 2016 Party Preview: Brands Keep Focus on Wellness Events

Soho House is out and Racked is in during the festival's first weekend, where parties double down on health-mindedness and pampering.

News Posted April 6, 2016, 7:00 AM EDT

SXSW 2016: What You Missed at This Year's Festival

The annual tech, music, and film festival featured activations, interactive experiences, parties, and lounges from brands including Bud Light, Pandora, Samsung, HBO, and Gatorade.

Event Report Posted March 24, 2016, 8:10 AM EDT

How a Festival With 5 Stages Kept a Cohesive Feel

III Points had a bigger footprint this year, but the whole event had a united vibe.

Event Report Posted October 15, 2015, 7:15 AM EDT

How Life Is Beautiful Grew to 108,000 Attendees in 3 Years

With tweaks to its music, art, food, and learning pillars, plus a new partnership with Insomniac, the Las Vegas festival expanded and improved the attendee experience as it swelled.

Event Report Posted October 5, 2015, 7:15 AM EDT

6 Music Festival Trends: Event Ideas From This Year's Lollapalooza, SXSW, Coachella, and More

Health and wellness activities, old-school entertainment, and complimentary festival goods were just some of the trends spotted at music festivals in 2015.

Idea File Posted August 13, 2015, 7:00 AM EDT

Lollapalooza 2015: How Sponsors Lured Festivalgoers With V.I.P.-Style Perks

At Chicago's massive music festival, sponsors such as Bud Light and Toyota brought high levels of production—and lots of creature comforts—to their on-site activations.

Event Report Posted August 4, 2015, 7:45 AM EDT

What V.I.P Ticket Holders Get at Lollapalooza

From strawberry shortcake to spa treatments, here are the perks that the music festival's top ticket holders have access to.

News Posted July 30, 2015, 7:00 AM EDT

Why Mercedes-Benz Sponsored the World's Largest Music Festival

How Rock in Rio enticed the luxury car brand to enter the popular music festival marketplace.

Event Intelligence Posted July 27, 2015, 7:30 AM EDT

Event Innovators 2015: Meridith Valiando Rojas

The co-founder and C.E.O. of DigiTour Media brings social media stars together for the Gen Z crowd.

Event Innovators 2015 Posted July 1, 2015, 3:35 AM EDT

Event Innovators 2015: Graham Williams & James Moody

The co-founders of Austin's Fun Fun Festival aimed to "create a festival for not-festival people."

Event Innovators 2015 Posted July 1, 2015, 3:00 AM EDT

How One Festival Serves Early Adopters and Entrepreneurs

With a jam-packed schedule of musical performances, art exhibits, films, and tech talks, Northside Festival's attendees get to discover—or become—the next big thing.

Event Report Posted June 19, 2015, 7:15 AM EDT

Q&A: Why Music Festival Producers Are "All in This Together"

Electric Daisy Carnival's Pasquale Rotella argues that industry pros should work toward the success of the whole category, rather than isolate their own events.

Q & A Posted May 26, 2015, 7:44 AM EDT

15 Stylish Festival Ideas From the Rock in Rio Music Fest

For its debut in the United States, the global festival is taking over Las Vegas with dramatic curving architecture and design-minded production.

Event Report Posted May 13, 2015, 7:30 AM EDT

17 Festival-Inspired Design and Decor Ideas From Coachella Parties

From the whimsical and bohemian to the chic and structured, these ideas provide inspiration for press walls, tabletops, seating, branding, and more.

Event Report Posted April 15, 2015, 7:30 AM EDT

Coachella Party Pictures: a Look Inside the Fest's Intimate, Wellness-Focused Events

As many parties took a more exclusive and targeted turn, brands brought beauty stations, health-conscious offerings, and plenty of flowers and succulents.

Event Report Posted April 13, 2015, 4:42 PM EDT

Coachella 2015 Preview: Will This Year Mark a New Party Trend?

Although some massive events remain on the desert roster, many brands are making the move to more targeted, intimate fetes at the California music festival to attract a better-curated mix of influencers.

News Posted April 3, 2015, 7:30 AM EDT

When Is Crowdfunding an Effective Event Tool?

Learn how planners are raising cash—and minimizing risk—by seeking up-front funding for their events.

Event Intelligence Posted April 2, 2015, 7:00 AM EDT

SXSW 2015: 26 Ways Brands Engaged Festival Attendees

How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.

Event Report Posted March 31, 2015, 7:30 AM EDT

14 High-Tech Ideas to Steal From SXSW

How brands like HBO, Samsung, and GE embraced the interactive component of Austin's buzzy festival to entice the crowds.

Event Report Posted March 26, 2015, 8:15 AM EDT

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