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Topic Archive: N.B.A.

How an Online Brand Brought the Fan Experience Into Real Life

DraftKings hosted an activity-filled N.B.A. draft party that brought 4,000 guests to downtown Philadelphia.

Event Report Posted July 22, 2015, 7:15 AM EDT

How the N.B.A. Turned the 2015 All-Star Game Into a Neighborhood Event

For this year's annual celebration in New York, the league reached more fans than ever with new initiatives and plenty of hometown involvement.

Event Report Posted February 27, 2015, 7:15 AM EST

N.B.A. All-Star Game 2015: How Nike, American Express, and More Scored With Basketball Fans

Sponsors and brands looked to impress the huge crowds gathered for the game in New York with cool, cutting-edge technology and unique, immersive experiences.

Event Report Posted February 18, 2015, 7:45 AM EST

15 Photos From N.B.A. All-Star Weekend's Standout Events

Event Report Posted February 21, 2011, 5:03 PM EST

2010 Preview: South Florida's 5 Most Anticipated New Venues

Location Scout Posted January 11, 2010, 4:26 PM EST

New York's Top Sports Events 2010

Feature Posted January 11, 2010, 12:30 PM EST

Fund-Raising Scavenger Hunt Pairs Miami Philanthropists With Celebrities

Event Report Posted November 24, 2009, 3:58 PM EST

Nike's Promo Tour With LeBron James Makes Final Stop in L.A. With Interactive Public Event

Nike's tour to promote LeBron James's upcoming film and new Nike shoe ended in Los Angeles with an interactive event that was open to the public.

Event Report Posted October 1, 2009, 5:09 PM EDT

Sponsors and More Than 100,000 Guests Flood Safeway Barbecue Battle on Pennsylvania Avenue

For the 17th annual Safeway National Capital Barbecue Battle, organizers provided sports exhibits, bands, product samples, activities for adults and children, and plenty of pulled pork.

Event Report Posted June 30, 2009, 4:49 PM EDT

T-Mobile Stages Celebrity Shootout During NBA All-Star Weekend in Phoenix

T-Mobile launched its national Shot of a Lifetime sweepstakes with an event pairing celebrities and Miami Heat star Dwyane Wade in a game of horse  during NBA All-Star weekend in Phoenix.

Event Report Posted February 17, 2009, 4:48 PM EST

New York's Top Sports Events 2009

Feature Posted February 16, 2009, 8:00 AM EST

NBA Player Hosts Caribbean-Themed Fund-Raiser for Youth

News Posted February 2, 2009, 1:49 PM EST

Playboy Nixes Super Bowl Party

News Posted January 14, 2009, 8:00 AM EST

What a Rush

Sutka Productions went all out transforming the Bath Club for the Rush Philanthropic Arts Foundation's first Miami Beach benefit.

Event Report Posted April 22, 2008, 5:32 PM EDT

New York's Top Sports Events 2008

Feature Posted February 29, 2008, 12:49 PM EST

New Hires for Great Performances, Strategic, Shadow, and Lisa Lori

Who's Doing What Posted February 26, 2008, 2:56 PM EST

What NBA All-Star Party Hosts Thought of New Orleans

News Posted February 25, 2008, 12:12 PM EST

TNT, Wrigley's, Playboy Flock to NBA All-Star Weekend

Some familiar brands flocked to the NBA All-Star Game in New Orleans last weekend, hosting lavish parties for the celebrities, athletes, and execs in town.

Event Report Posted February 20, 2008, 12:14 PM EST

NBA Players Centralize Fund-Raiser in Beverly Hills

The NBA athletes' benefit weekend for inner-city charities, once held all over town, clustered around Beverly Hills for the first time this year.

Event Report Posted August 9, 2007, 2:35 PM EDT

Amigos Compete at Dominos to Help Children

Latin culture was prevalent at the ING Miami Celebrity Domino Night '07, a fund-raising event to benefit abused, abandoned, and less fortunate children.

Event Report Posted July 5, 2007, 3:57 PM EDT

NBA Uses Its Store for Fashion Show

The NBA, which recently instituted a dress code to spiff up the image of its players, hosted a fashion show inside its Fifth Avenue store to promote its relationship with a clothing store, a designer, and a men?s fashion magazine.

Event Report Posted March 26, 2007, 12:00 AM EDT

All-Star Game Takes Vegas

News Posted February 15, 2007, 12:00 AM EST

CES Returns to the Strip

News Posted January 10, 2007, 12:00 AM EST

Setting the Agenda for '07

At the end of last year, we asked 12 top event pros for their New Year’s resolutions. Their responses provide a snapshot of the industry’s goals and challenges for the months ahead.

The Scout Posted January 2, 2007, 12:00 AM EST

NBA Veteran Gets Promotion

News Posted July 10, 2006, 12:00 AM EDT

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