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Topic Archive: New York International Auto Show

Inside the New York Auto Show's Instagram Engagement Strategy

Find out how the show generated 16,000 images from the public and a select group of influencers.

Event Intelligence Posted May 6, 2014, 7:00 AM EDT

Land Rover Shuts Down New York Streets for Car Launch

Event Report Posted April 2, 2013, 7:45 AM EDT

6 Trade Show Booth Trends From the New York Auto Show

Event Report Posted March 29, 2013, 3:23 PM EDT

New York's Top 100 Events 2012

Top 100 Posted February 7, 2012, 1:28 PM EST

Auto Show Parties: Carmakers Turn to Celebrities, Design-Minded Visuals

Event Report Posted April 26, 2011, 10:15 AM EDT

New York Auto Show Expands to New Javits Pavilion, Adds Mobile Bar Codes

Event Report Posted April 21, 2011, 3:30 PM EDT

Event Apps: How to Build One, What to Include, Who Can Help

Creating a custom mobile application for an event can connect attendees, keep them informed about changes, and help them share information. Here's a primer of what you need to know to create one of your own.

Event Intelligence Posted April 7, 2011, 8:45 AM EDT

Producers See Javits Center Expansion as "Compelling," Money-Saving Site

Venue News Posted August 24, 2010, 12:23 PM EDT

Video: Marketing at the New York International Auto Show

Event Report Posted April 8, 2010, 12:00 PM EDT

Audi Courts Younger Crowd With She & Him Performance at Auto Show Party

Event Report Posted April 7, 2010, 12:54 PM EDT

10 New Booth Installations at the New York International Auto Show

Event Report Posted April 2, 2010, 11:30 AM EDT

Lexus Launches Hybrid With Eco Debate Before Auto Show

Event Report Posted March 31, 2010, 4:20 PM EDT

Big Turnout for Condé Nast Traveler Requires Keeping Out the Riffraff Like Me

It was a no-go for CNT's Hot List party, but at least I got into the Esquire-sponsored benefit for the East Side House Settlement at the International Auto Show.

Opinion Column: Ted Kruckel Posted April 20, 2009, 9:30 AM EDT

Scion Leaves Auto Show Floor for Darkly Lit Press Presentation

Scion was the lone brand to host a press conference off the show floor during the New York International Auto Show media preview, surprising journalists with dramatic lighting and a car that suddenly appeared above their heads.

Event Report Posted April 13, 2009, 9:30 AM EDT

Kia and Ford Host Opposing Events During Auto Show's Press Preview

Two automakers approached Auto Show events from different angles: Kia tied its party thematically to a press conference the next day, while Ford hosted a design-focused dinner for lifestyle—not auto industry—journalists.

Event Report Posted April 10, 2009, 1:10 PM EDT

Kia and Ford Host Opposing Events During Auto Show's Press Preview

Two automakers approached Auto Show events from different angles: Kia tied its party thematically to a press conference the next day, while Ford hosted a design-focused dinner for lifestyle—not auto industry—journalists.

Event Report Posted April 10, 2009, 1:10 PM EDT

Brands at Auto Show Emphasize Participation for Cautious Consumers

To win favor in the competitive—and challenged—consumer market, brands at the New York International Auto Show are employing user-controlled demonstrations, car-loving canines, and robots in disguise.

Event Report Posted April 9, 2009, 3:33 PM EDT

Carmakers of All Sizes Reaffirm Commitment to Auto Shows

News Posted April 9, 2009, 1:16 PM EDT

Car Brands Push Products With Not-So-Subtle Entertainment at Auto Show

To stand out among the more than 60 exhibitors at the New York International Auto Show, car brands used game shows, faux newscasts, and pyrotechnics to upstage the competition.

Event Report Posted March 26, 2008, 5:56 PM EDT

Plastic Wrap Forms Walls at Smart Car's Parking-Lot-Style Book Launch

Recycling industrial materials to create an artsy take on a parking lot, car maker Smart targeted more than just the automotive press for its book launch.

Event Report Posted March 25, 2008, 1:31 PM EDT

At Kia Reception, Red Lights Highlight and Hide New Car

Looking to create buzz while previewing a car without fully showing it, Kia Motors used red lighting to draw attention to (and hide) a red vehicle.

Event Report Posted March 24, 2008, 11:46 AM EDT

SAAB's Late-Night Party Flaunts New Fashion Line and Car

Rounding out Tuesday night's slew of Auto Show-related parties, SAAB debuted its new 9-X BioHybrid compact car concept and its eco-friendly line of organic cotton clothing with a fashion show and cocktail party.

Event Report Posted March 21, 2008, 2:29 PM EDT

Mercedes-Benz's All-Blue Tech Launch Has a Hint of Southern Rock

To kick off the New York International Auto Show and reveal BlueTEC—the new clean diesel technology used in some of its vehicles—Mercedes-Benz hosted a blue-colored event featuring a performance by Sheryl Crow.

Event Report Posted March 21, 2008, 10:31 AM EDT

Gearing Up for the Auto Show: What's Happening This Week

News Posted March 18, 2008, 2:07 PM EDT

Showy Lights and Games Drive Auto Show Booths

Car makers used sizable video walls, outdoor sets, and interactive amusements to attract the attention of more 1.2 million expected visitors amid 846,000 square feet of displays.

Event Report Posted April 12, 2007, 12:00 AM EDT

Auto Show Parties Flaunt More Than Cars

The night before the press previews for the New York International Auto Show, car manufacturers unveiled new models at events throughout the city using various ruses to get attendance.

Event Report Posted April 10, 2007, 12:00 AM EDT

Event Calendar: Sunday, April 27, 2003

News Posted February 15, 2006, 1:37 PM EST

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