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Top 10 Innovative Brands 2015: #2 Nike

The longtime leader in sportswear stays young with technology-fueled events.

Event Innovators 2015 Posted July 1, 2015, 6:05 AM EDT

Top 10 Innovative Brands 2015: #3 American Express

The financial services firm engages consumers through partnerships with their favorite singers, sports heroes, and stores.

Event Innovators 2015 Posted July 1, 2015, 6:00 AM EDT

Top 10 Innovative Brands 2015: #4 Microsoft

Inspired by its own products, the tech company is streamlining its efforts to help send a clear marketing message.

Event Innovators 2015 Posted July 1, 2015, 5:55 AM EDT

Top 10 Innovative Brands 2015: #5 iHeartRadio

The music streaming service is connecting artists with their fans—and brands with consumers—at events and festivals.

Event Innovators 2015 Posted July 1, 2015, 5:50 AM EDT

Top 10 Innovative Brands 2015: #6 Samsung

The technology company continues to create engaging activations at key events and major festivals to give consumers hands-on access to its latest devices.

Event Innovators 2015 Posted July 1, 2015, 5:45 AM EDT

Top 10 Innovative Brands 2015: #7 ESPN

The new College Football Playoff created major sponsorship opportunities for the sports giant.

Event Innovators 2015 Posted July 1, 2015, 5:40 AM EDT

Top 10 Innovative Brands 2015: #8 MasterCard

One “priceless” marketing campaign has unified the credit card company’s event strategy.

Event Innovators 2015 Posted July 1, 2015, 5:35 AM EDT

Top 10 Innovative Brands 2015: #9 Red Bull

The energy drink is known for hosting daring, sporty activations; now, it’s expanding its arts-focused event programming.

Event Innovators 2015 Posted July 1, 2015, 5:30 AM EDT

Top 10 Innovative Brands 2015: #10 Old Navy

With the help of whimsical activations in the physical and digital space, the clothing brand is remaking its image.

Event Innovators 2015 Posted July 1, 2015, 5:25 AM EDT

Event Innovators 2015: Celestine Johnson

The innovation partner at venture capital firm Innovation Endeavors builds immersive live programs that are part theater, part game design, and part intellectual conference.

Event Innovators 2015 Posted July 1, 2015, 5:20 AM EDT

Event Innovators 2015: Sean Holladay & Tim Holladay

The founders of Crowd Mics found an innovative solution to a common problem at large meetings and conferences.

Event Innovators 2015 Posted July 1, 2015, 5:15 AM EDT

Event Innovators 2015: Dominique Ansel

The chef and owner of Dominique Ansel Bakery creates pastries that inspire devout followings.

Event Innovators 2015 Posted July 1, 2015, 5:10 AM EDT

Event Innovators 2015: David Evans

The owner of Catering by Seasons allows event planners to direct catering from the ground up.

Event Innovators 2015 Posted July 1, 2015, 5:05 AM EDT

Event Innovators 2015: Shelley Zalis

The founder of the Ipsos Girls' Lounge combines professional support and spa services at events and conferences.

Event Innovators 2015 Posted July 1, 2015, 5:00 AM EDT

Event Innovators 2015: Lisa Chu, Coltrane Curtis & Sky Gellatly

The managing partners of Team Epiphany execute effective experiential and influencer marketing programs geared toward social-media-savvy millennials.

Event Innovators 2015 Posted July 1, 2015, 4:55 AM EDT

Event Innovators 2015: Brian Loucks

A talent agent for Creative Artists Agency facilitates creative partnerships through his Living Room Series of music events.

Event Innovators 2015 Posted July 1, 2015, 4:52 AM EDT

Event Innovators 2015: Nicolas Jammet

The co-founder and co-C.E.O. of Sweetgreen expanded his chain of salad shops into a music, food, and green living festival called Sweetlife.

Event Innovators 2015 Posted July 1, 2015, 4:47 AM EDT

Event Innovators 2015: Talaat Captan

The president and C.E.O. of Air Hollywood has turned one of the most unique studios in town into a memorable event venue.

Event Innovators 2015 Posted July 1, 2015, 4:40 AM EDT

Event Innovators 2015: Félix Lajeunesse & Paul Raphaël

The co-founders of Felix & Paul Studios aim to push the limitations of convention cinema and virtual reality.

Event Innovators 2015 Posted July 1, 2015, 4:35 AM EDT

Event Innovators 2015: Frankie Solarik

The co-owner of BarChef creates unusual cocktails by incorporating elements such as live moss, ices, and aromatic mists.

Event Innovators 2015 Posted July 1, 2015, 4:30 AM EDT

Event Innovators 2015: Barry Ross Rinehart

The executive creative director of Multi Image Group aims to "design the emotion" of events and experiences.

Event Innovators 2015 Posted July 1, 2015, 4:25 AM EDT

Event Innovators 2015: Jennifer Dunn

The director of corporate sponsorship and special events for the VH1 Save the Music Foundation uses original content and storytelling to fuel her fund-raising efforts.

Event Innovators 2015 Posted July 1, 2015, 4:20 AM EDT

Event Innovators 2015: Peter Corbett

The C.E.O. of iStrategy Labs creates unique, memorable activations for brands like NBC Universal, Geico, and Cinnamon Toast Crunch.

Event Innovators 2015 Posted July 1, 2015, 4:15 AM EDT

Event Innovators 2015: Christine Renaud

The C.E.O. and co-founder of E-180 launched the Web platform to facilitate "brain dates."

Event Innovators 2015 Posted July 1, 2015, 4:10 AM EDT

Event Innovators 2015: Clint Paton & Britt Whitfield

The C.E.O. and C.O.O. of the Revel Group expanded the company from a small design studio into a 199-employee firm that provides catering, venue management, production, design, and more for some of Chicago's biggest events.

Event Innovators 2015 Posted July 1, 2015, 4:05 AM EDT

Event Innovators 2015: Robert Krumbine

The chief creative officer and senior vice president of events for Charlotte Center City Partners has resurrected the city's Thanksgiving Day parade.

Event Innovators 2015 Posted July 1, 2015, 3:55 AM EDT

Event Innovators 2015: Daniel Wurtzel

The artist for BSD Productions Inc. creates "air sculptures" that have been used at the 2014 Sochi Winter Olympics closing ceremony, Broadway's Finding Neverland, and more.

Event Innovators 2015 Posted July 1, 2015, 3:50 AM EDT

Event Innovators 2015: Michael Trovalli

The vice president of global events for SAP is using attendee feedback to build better conference experiences.

Event Innovators 2015 Posted July 1, 2015, 3:45 AM EDT

Event Innovators 2015: Stefan Beckman

The principal of Stefan Beckman Studio creates memorable sets for fashion designers like Marc Jacobs and Alexander Wang.

Event Innovators 2015 Posted July 1, 2015, 3:40 AM EDT

Event Innovators 2015: Meridith Valiando Rojas

The co-founder and C.E.O. of DigiTour Media brings social media stars together for the Gen Z crowd.

Event Innovators 2015 Posted July 1, 2015, 3:35 AM EDT

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