Top 10 Innovative Brands 2016: #6 McDonald's

The fast-food chain is reinventing itself with global experiential marketing pushes, all-day breakfast, and virtual reality.

Event Innovators 2016 Posted May 17, 2016, 6:00 AM EDT

Top 10 Innovative Brands 2016: #5 Target

The retailer markets its breadth of products by creating clever standalone activations and producing new experiences at major events.

Event Innovators 2016 Posted May 17, 2016, 5:55 AM EDT

Top 10 Innovative Brands 2016: #4 Pepsi

The soft-drink giant stands out against fierce competition by placing itself at the center of pop culture.

Event Innovators 2016 Posted May 17, 2016, 5:50 AM EDT

Top 10 Innovative Brands 2016: #3 Visa

Events have reshaped the credit card company’s relationship with consumers.

Event Innovators 2016 Posted May 17, 2016, 5:45 AM EDT

Top 10 Innovative Brands 2016: #2 Samsung

Fresh off the launch of its latest smartphone, the brand has continued to stay on top—and build buzz—with events designed to showcase its leadership in immersive tech experiences.

Event Innovators 2016 Posted May 17, 2016, 5:40 AM EDT

Top 10 Innovative Brands 2016: #1 Nike

The sportswear brand reaches beyond celebrity endorsers with events for the everyday athlete.

Event Innovators 2016 Posted May 17, 2016, 5:35 AM EDT

Event Innovators 2016: Scott Williams

The co-founder and C.O.O. of Quince Imaging is pushing the limits of projection-mapping technology.

Event Innovators 2016 Posted May 17, 2016, 5:30 AM EDT

Event Innovators 2016: Patrick Whelan

The founder of Soberoo offers a safe space for clean and sober music fans.

Event Innovators 2016 Posted May 17, 2016, 5:25 AM EDT

Event Innovators 2016: Gaëtane Verna

The director of Toronto's Power Plant gallery is behind some of its most inventive events, such as the Power Ball.

Event Innovators 2016 Posted May 17, 2016, 5:20 AM EDT

Event Innovators 2016: Joachim Splichal

The chef and co-founder of Patina Catering serves the Hollywood elite at award show after-parties.

Event Innovators 2016 Posted May 17, 2016, 5:15 AM EDT

Event Innovators 2016: Jeff Sinclair and Ben West

The co-founders of Eventbase aim to improve attendee experience through their apps.

Event Innovators 2016 Posted May 17, 2016, 5:10 AM EDT

Event Innovators 2016: Jon Retsky and Russell Holt

The Got Light co-owners are known for their artistic lighting at big-name events such as the San Francisco Ballet Gala.

Event Innovators 2016 Posted May 17, 2016, 5:05 AM EDT

Event Innovators 2016: Spencer Rice and Gabby Etrog Cohen

The chief marketing officer and senior vice president of public relations and brand strategy at SoulCycle have turned cycling into a profitable event activity.

Event Innovators 2016 Posted May 17, 2016, 5:05 AM EDT

Event Innovators 2016: Mauricio Parise

The worldwide director of marketing for Delta Air Lines creates engaging brand activations geared toward tech-savvy costumers.

Event Innovators 2016 Posted May 17, 2016, 4:55 AM EDT

Event Innovators 2016: Michael Murphy

The Brooklyn-based sculptor has created eye-catching artwork for brands such as Jaguar and Nike.

Event Innovators 2016 Posted May 17, 2016, 4:54 AM EDT

Event Innovators 2016: Natasha Mulla

The director of events at Mashable uses the power of social sharing to connect audiences around the globe.

Event Innovators 2016 Posted May 17, 2016, 4:47 AM EDT

Event Innovators 2016: Candace Montgomery

Essence's event marketing director has grown the magazine's Black Women in Hollywood event year after year.

Event Innovators 2016 Posted May 17, 2016, 4:40 AM EDT

Event Innovators 2016: Scott Miles

The executive vice president of strategy and ideation at Mosaic has expanded the company's experiential efforts across North America.

Event Innovators 2016 Posted May 17, 2016, 4:35 AM EDT

Event Innovators 2016: Jeff Krasno and Sean Hoess

The co-founders of the Wanderlust festival have expanded the event's mindfulness-focused offerings.

Event Innovators 2016 Posted May 17, 2016, 4:30 AM EDT

Event Innovators 2016: Rana June

The C.E.O. and founder of Lightwave uses data to understand and improve experiences such as concerts and sporting events.

Event Innovators 2016 Posted May 17, 2016, 4:25 AM EDT

Event Innovators 2016: Kate Hurst

The vice president of community, advancement, conferences, and events at the U.S. Green Building Council is on a mission to bring sustainability to events.

Event Innovators 2016 Posted May 17, 2016, 4:20 AM EDT

Event Innovators 2016: Peter Harper

The senior vice president of the Americas at Guinness World Records is behind record-breaking stunts tied to everything from nonprofit events to the Super Bowl.

Event Innovators 2016 Posted May 17, 2016, 4:15 AM EDT

Event Innovators 2016: Max Haot

The Livestream co-founder connects people in real time at events for brands such as The New York Times, Facebook, and more.

Event Innovators 2016 Posted May 17, 2016, 4:10 AM EDT

Event Innovators 2016: Les Goldberg

The founder of LMG is on top of emerging trends in new technology.

Event Innovators 2016 Posted May 17, 2016, 4:00 AM EDT

Event Innovators 2016: Karly Giaramita

The director of events at WeWork strives to foster community among company members and staff.

Event Innovators 2016 Posted May 17, 2016, 3:55 AM EDT

Event Innovators 2016: Erica Freshman and David Sinopoli

The founders and owners of III Points Festival have grown their event exponentially through big-name headliners and blue-chip sponsors.

Event Innovators 2016 Posted May 17, 2016, 3:50 AM EDT

Event Innovators 2016: Chris Drury

The president and chief creative officer of Drury Design is tasked with making large-scale events feel cohesive and engaging.

Event Innovators 2016 Posted May 17, 2016, 3:45 AM EDT

Event Innovators 2016: Brian Diamond and Rob Badgley

The Visionary Group co-founders use cutting-edge methods to impress seen-it-all event attendees.

Event Innovators 2016 Posted May 17, 2016, 3:40 AM EDT

Event Innovators 2016: Stephen Dahlem

The senior creative director at Corporate Magic uses new technology and fresh ideas to tell stories at events.

Event Innovators 2016 Posted May 17, 2016, 3:35 AM EDT

Event Innovators 2016: Tony Conway

The founder and C.E.O. of Legendary Events finds new ways to reconceive annual events.

Event Innovators 2016 Posted May 17, 2016, 3:30 AM EDT

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