Topic Archive: Nike

Top 10 Innovative Brands 2016: #1 Nike

The sportswear brand reaches beyond celebrity endorsers with events for the everyday athlete.

Event Innovators 2016 Posted May 17, 2016, 5:35 AM EDT

Event Innovators 2016: Michael Murphy

The Brooklyn-based sculptor has created eye-catching artwork for brands such as Jaguar and Nike.

Event Innovators 2016 Posted May 17, 2016, 4:54 AM EDT

How Cold Weather Helped Nike Promote Its Brand

To showcase its cold-weather gear, Nike invited athletes to train at an outdoor activation in Chicago—in December.

Event Snapshot Posted December 17, 2015, 7:45 AM EST

Where Tennis Champs Rafael Nadal and Andre Agassi Held Court Before the U.S. Open

To promote new products in the week before New York's big championship, Nike and Tommy Hilfiger brought tennis stars to play in pop-up tennis tournaments.

Event Report Posted September 2, 2015, 7:00 AM EDT

Top 10 Innovative Brands 2015: #2 Nike

The longtime leader in sportswear stays young with technology-fueled events.

Event Innovators 2015 Posted July 1, 2015, 6:05 AM EDT

Why Nike Built Its Own Tennis Court in Manhattan

To show off its new Nike Court collection before the U.S. Open, the sportswear giant built its own space for tennis tournaments at a busy intersection in Manhattan.

Event Report Posted August 26, 2014, 7:15 AM EDT

Top 10 Innovative Brands 2014: #6 Nike

The sportswear giant stays in the global spotlight with cutting-edge products and event marketing to match.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

N.F.L. Uses Pop-Up Shop to Build Buzz for Draft

Event Report Posted April 2, 2012, 6:25 PM EDT

National Golf Expo Woos Attendees With Man Cave

Event Snapshot Posted March 7, 2012, 5:24 PM EST

Whole Foods Packs Lunches for Golfers at Putt 4 Paws Rescue Tourney

Event Snapshot Posted July 29, 2011, 2:00 PM EDT

Event Innovators 2011: The 10 Leading Event Brands

These companies consistently leverage cutting-edge events as critical parts of their marketing mix, making them the most innovative brands doing events today.

Feature Posted May 11, 2011, 7:20 AM EDT

Nike's Celebrity Tennis Exhibition Drums Up Open Excitement

Event Report Posted September 2, 2010, 12:36 PM EDT

Sportswear Brands Exploit World Cup Fervor to Pitch Products

Event Report Posted June 21, 2010, 2:02 PM EDT

How to Secure New York's Pedestrian Plazas for Events

Location Scout Posted March 9, 2010, 4:28 PM EST

Nike's Promo Tour With LeBron James Makes Final Stop in L.A. With Interactive Public Event

Nike's tour to promote LeBron James's upcoming film and new Nike shoe ended in Los Angeles with an interactive event that was open to the public.

Event Report Posted October 1, 2009, 5:09 PM EDT

SwimShow Exhibitors Forgo Traditional Booths, Create Pop-Up Boutiques

Exhibitors created pop-up boutiques in place of traditional trade show booths at SwimShow 2010.

Event Report Posted July 22, 2009, 2:33 PM EDT

Amigos for Kids Domino Night Surpasses Last Year's Fund-Raising Dollars

A number of sponsors of the Amigos For Kids celebrity domino night upped their contributions, helping the benefit increase its haul from last year.

Event Report Posted June 23, 2009, 12:20 PM EDT

Air Jordan Press Event Looks Futuristic, Like Nike's New Shoe

To unveil the Air Jordan 2009 sneaker, Nike brought in Michael Jordan and created a clean and futuristic environment to echo the shoe's design and emphasize the new marketing direction.

Event Report Posted January 9, 2009, 3:02 PM EST

Which Bands Are a Bargain?

Ask BizBash Posted January 7, 2009, 10:00 AM EST

Karu & Y Gains Gerry Kelly

Who's Doing What Posted November 3, 2008, 1:25 PM EST

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