Topic Archive: Nintendo

Nintendo Launches 'Splatoon' With Massive Messy Obstacle Course

The Japanese gaming company took over the Santa Monica Pier with an ink-splattered event inspired by its latest game.

Event Report Posted May 28, 2015, 7:00 AM EDT

E3 2014: See What Grabbed Attendees' Attention

The highly visual three-day show and its related press conferences and parties inspired attendees to post plenty of photos, videos, and comments to social media.

Event Report Posted June 13, 2014, 7:30 AM EDT

SXSW 2014 Preview: What to Expect at This Year's Festival

From IFC's fairgrounds and Pennzoil's Mario Kart experience to the return of the Fader Fort and the Filter on Rainey block party, brands have plenty of activities, events, and entertainment planned for this year's South by Southwest.

News Posted March 6, 2014, 7:30 AM EST

Comic-Con 2013: How Brands Stood Out at the San Diego Show

From a towering fun house to a forest built into an arrivals carpet, here's a look at the over-the-top offerings at Comic-Con's parties and booths this year.

Event Report Posted July 23, 2013, 12:37 PM EDT

Nintendo Launches 'Super Mario 3D Land' With Life-Size Game in Times Square

Event Report Posted November 16, 2011, 2:59 PM EST

Event Innovators 2011: The 10 Leading Event Brands

These companies consistently leverage cutting-edge events as critical parts of their marketing mix, making them the most innovative brands doing events today.

Feature Posted May 11, 2011, 7:20 AM EDT

Nintendo Crafts Portable Pods to Demo 3-D System Before Launch

Coast to Coast Posted April 7, 2011, 8:45 AM EDT

Nintendo Builds Mock Pet Shop for Game Demos at 3DS Launch

Event Snapshot Posted April 4, 2011, 11:52 AM EDT

Entertainment Software Association Hosts Game Night With Nintendo, Xbox

Event Report Posted February 21, 2011, 6:30 PM EST

Fashion Week: Promotions Focus on Pampering Over Branding-Heavy Decor

Event Report Posted February 15, 2011, 6:55 PM EST

Seen at Sundance: Brands Stake Claim at Pop-Up Venues

Event Report Posted January 28, 2010, 4:32 PM EST

Nintendo Launches New Mario Game With Look Back at Franchise History

Event Report Posted November 18, 2009, 11:59 AM EST

Nintendo Brings in Sand, Steel Drums for Tropical Game Launch

To introduce Sports Resort, the latest title for its Wii console, Nintendo turned Military Island into a tropical arcade.

Event Report Posted July 27, 2009, 3:47 PM EDT

HBO and W South Beach Launch National Entourage Campaign With Cocktails for 500

HBO and W South Beach hosted a cocktail party to unveil the property's Entourage-themed poolside bungalow.

Event Report Posted July 27, 2009, 2:21 PM EDT

E3's Eye-Popping Exhibits Employ Lots of Video and LED Technology

The most attention-getting exhibits at E3 liberally employed video, LED, and other eye-grabbing technologies.

Event Report Posted June 4, 2009, 6:38 PM EDT

Where a Group Can Blow Off Steam

Location Scout Posted March 17, 2009, 11:53 AM EDT

This Week: Plaza Heads to Vegas, Venues Get Tech Upgrades

Venue News Posted November 14, 2008, 11:42 AM EST

Lucky's Shopping Event Returns With Charity Boutique, More Shoppers

For its fifth yearly consumer shopping event, Lucky partnered with the Robin Hood Foundation to set up a boutique booth selling used designer items.

Event Report Posted November 7, 2008, 4:27 PM EST

AARP Expo Offers Games, Freebies, and Massages From 400 Exhibitors

To energize the AARP Life @50+ National Event & Expo, some 400 corporate exhibitors pampered the 25,000-person crowd with active games and free stuff.

Event Report Posted September 8, 2008, 8:00 AM EDT

AARP Convention Reels in Gene Simmons, Paul Simon, Chaka Khan

News Posted August 29, 2008, 8:00 AM EDT

Wii for Free at Quorum

News Posted June 9, 2008, 12:03 PM EDT

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