Topic Archive: Oakley

How Oakley Designed a World Tour Around Fans' Passion for Sports

As part of its One Obsession campaign, the brand hit Los Angeles and London with experiential skate and cycling pop-ups.

Event Report Posted August 26, 2015, 7:15 AM EDT

Guests Find Secret Rooms, Encrypted Messages at Oakley Event

The brand's "Disruptive by Design" launch was intended as a fully immersive event that celebrated its past, present, and future through interactive multimedia installations.

Event Report Posted March 7, 2014, 7:00 AM EST

Sundance Film Festival 2014: 14 Steal-Worthy Ideas for Cozy, Wintertime Events

Brands such as Motorola and SoulCycle at the Sundance Film Festival had plenty of ideas for events that celebrate winter while keeping guests warm.

Event Report Posted January 27, 2014, 7:34 AM EST

Sponsored Artist Lil Jon Spins at Oakley's Poolside Summer Kickoff

Event Snapshot Posted April 8, 2011, 4:00 PM EDT

How Big Brands Got Attention at Sundance

Event Report Posted January 31, 2011, 8:45 AM EST

Disney Consumer Products Hawks Tron Merch at Futuristic Pop-Up

Event Report Posted November 29, 2010, 7:02 PM EST

Muscle Milk Fitness Retreat Puts Emphasis on Interaction Over Freebies

Event Report Posted June 22, 2010, 12:55 PM EDT

Seen at Sundance: Brands Stake Claim at Pop-Up Venues

Event Report Posted January 28, 2010, 4:32 PM EST

VMA Weekend: Hospitality and Styling Suites Around Town

News Posted September 11, 2009, 2:40 PM EDT

Fall Preview: What Los Angeles Event Pros Are Working on This Season

News Posted September 8, 2009, 11:52 AM EDT

Red Bull Skateboarding Competition Stops in Miami, Attracts 600 Spectators

Red Bull's Manny Mania skateboarding competition added Miami to the list of stops on its national tour for the first year.

Event Report Posted August 5, 2009, 12:04 PM EDT

Women's Health Stages Virtual Surfing, Makeovers, and European Bungee Jumping

To bring the Women's Health brand to life, the magazine brought exercise classes, smoothies, and plenty of sponsor activations to North Avenue Beach.

Event Report Posted July 21, 2009, 3:59 PM EDT

Brands Kick Off Summer With a Lighthearted, Freebie-Filled Approach to Event Marketing

With Memorial Day in the rear view, Oakley and a collection of hosts at the Byron & Tracey Salon in Beverly Hills offered separate summer kickoff events flush with gifts and pampering.

Event Report Posted June 1, 2009, 1:31 PM EDT

Oakley Chooses Entertainment Fusion Group and WireImage

My Favorite Vendors Posted August 28, 2008, 2:47 PM EDT

Oakley and Muscle Milk Kick Off X Games With Gift Suite and T-Pain Show

The X Games kicked off with a pre-party at the Key Club with gifts from Oakley and performances by T-Pain and Lil Jon.

Event Report Posted August 4, 2008, 12:43 PM EDT

Oakley's Spring Break

Oakley representatives and athletes converged on Miami Beach for three days of fashion and fun.

Event Report Posted March 27, 2008, 1:49 PM EDT

Foam Mag Party Looks Like Wonderland

News Posted April 12, 2007, 12:00 AM EDT

Who’s Doing What: Marton, Rodriguez

News Posted March 27, 2007, 12:00 AM EDT

Motorola Previews Products With Audio Tour

To show off its slate of holiday-time products, Motorola put editors through an interactive exhibit showing the everyday applications of its new gadgets.

Event Report Posted August 17, 2005, 12:00 AM EDT

Opera Divas Get Down at Studio 54

Event Report Posted March 20, 2001, 12:00 AM EST

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