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Topic Archive: Pepsi

Top 10 Innovative Brands 2014: #5 Pepsi

The beverage brand has boosted its reach by building activations at influential events and creating social media promotions for live experiences.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

New Digital Wristband Measures Crowd Reaction at Events

Find out how Pepsi used a new technology to respond to audience feedback at a South by Southwest event.

News Posted April 1, 2014, 7:15 AM EDT

Why Event Marketers Are Focusing on Super Fans

People who are passionate about a brand or product have new ways to tell their friends.

Event Intelligence Posted September 19, 2013, 8:15 AM EDT

Gesture Technology: What It is and How to Use It at Your Next Event

Event Intelligence Posted March 12, 2013, 7:00 AM EDT

Most Innovative Meetings 2012: #11 BlogHer Conference

Working closely with its backers to dream up creative, targeted activations, the conference helps sponsors better attract attention.

Feature Posted July 19, 2012, 2:50 AM EDT

Fashion Week: Event Ideas From Diet Pepsi, Barbie, M.A.C., and More

Event Report Posted February 21, 2012, 9:50 AM EST

Chicago's Top 100 Events of 2011

Top 100 Posted December 30, 2011, 10:00 AM EST

Essence Doubles Sponsorship Presence at Oscar Luncheon

Event Report Posted February 25, 2011, 12:55 PM EST

Best of 2010: New Event Launches

Establishing new events in an uncertain economy can be risky. These gambles paid off.

Feature Posted December 1, 2010, 9:00 AM EST

Pepsi Promotes New Grant Program With Six-City Seminar Tour

Coast to Coast Posted April 27, 2010, 1:43 PM EDT

More Photos From Levi's/Fader Fort: Amusing and Feeding the Masses

Event Report Posted March 23, 2010, 1:37 PM EDT

2010 Preview: 10 of New York's Most Anticipated New Venues

Location Scout Posted January 4, 2010, 9:00 AM EST

Sponsor Lounges, Activations Fill Glen Abbey Golf Club for RBC Canadian Open

Sponsor lounges and interactive displays filled the Spectator Village at Oakville's Glen Abbey Golf Club for the 100th RBC Canadian Open.

Event Report Posted July 23, 2009, 1:25 PM EDT

New York Event Production Firm Opens D.C. Branch

News Posted July 8, 2009, 1:35 PM EDT

Femme Fatale-Themed Innovators' Ball Draws Inspiration From Spy Exhibit

For the third annual Innovators' Ball, organizers took a cue from a new exhibit entitled "The Science of Spying" to create an espionage-themed dinner and after-party for 1,200 guests at the Ontario Science Centre.

Event Report Posted May 5, 2009, 9:01 AM EDT

NFL Takes Over Raymond James Stadium (And Not Just on Sunday)

The National Football League took over Raymond James Stadium, and its surrounding parking lots, for its annual NFL Experience, Tailgate, and On Location events.

Event Report Posted February 3, 2009, 4:28 PM EST

Pepsi Smash Lights Up Ford Amphitheater Despite Rain

Despite rain throughout most of the evening, the Pepsi Smash Super Bowl Bash lit up, and rocked out, the Ford Amphitheater last night.

Event Report Posted January 30, 2009, 1:02 PM EST

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