Topic Archive: P.G.A. Merchandise Show

How Snail-Mail Invitations Boosted This Show’s Attendance

Find out why organizers used formal, wedding-style invitations as a new marketing strategy.

Event Report Posted February 2, 2016, 7:15 AM EST

How to Use Live Sports Event Strategies at a Trade Show

Find out how a “fly cam” and other broadcasting tactics were used at this year's P.G.A. Merchandise Show.

Event Report Posted January 27, 2015, 9:35 AM EST

Most Innovative Meetings 2014: #10 P.G.A. Merchandise Show

New single-session education options were designed to address the needs of busy attendees.

Feature Posted December 9, 2014, 6:30 AM EST

Event Innovators 2014: Ed Several

The senior vice president of Reed Exhibitions has helped the P.G.A. Merchandise Show grow substantially by surveying customers and creating new, innovative initiatives.

Event Innovators 2014 Posted June 17, 2014, 7:00 AM EDT

How One Simple Change Upped Attendance at This Trade Show

The P.G.A. Show created a new pricing plan and offered single-session tickets to address the needs of busy attendees.

Event Intelligence Posted January 28, 2014, 7:00 AM EST

My Event Got Thousands of Tweets—Now What?

Event Intelligence Posted February 12, 2013, 7:00 AM EST

10 Inspiring Exhibits at the P.G.A. Merchandise Show

Event Report Posted January 28, 2013, 12:58 PM EST

P.G.A. Show Reshapes Program for Busy Attendees

Event Report Posted January 24, 2013, 12:43 PM EST

The 15 Most Innovative Meetings 2012

Feature Posted July 19, 2012, 7:30 AM EDT

Most Innovative Meetings 2012: #8 P.G.A. Merchandise Show

A series of videos produced on the show floor gave consumers a peek inside the private industry event, adding value for exhibitors.

Feature Posted July 19, 2012, 2:35 AM EDT

P.G.A. Show Tests Video Streaming to Provide Added Value for Exhibitors

Event Report Posted January 31, 2012, 11:28 AM EST

P.G.A. Show Creates Housing and Meal Package Costing Less Than $200 Per Day

Event Report Posted February 1, 2011, 1:35 PM EST

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