Topic Archive: Playboy

Super Bowl XLIX Preview: What Brands Like Bud Light, DirecTV, and 'Playboy' are Bringing to the Big Game

Here's a sneak peek at what major brands have in store for Super Bowl parties and activations in Arizona next weekend.

News Posted January 22, 2015, 7:30 AM EST

Super Bowl 2014: Behind the Scenes at the Biggest Parties in New York

The N.F.L.'s biggest championship game hit the New York-New Jersey region for the first time and brought with it a slew of events and promotions from brands like Pepsi, Bud Light, Maxim, and Playboy for a week's worth of events.

Event Report Posted February 3, 2014, 6:08 PM EST

Super Bowl Preview: What to Expect at the Biggest Parties and Activations

ESPN, Playboy, and Bud Light are among the hosts of events surrounding Super Bowl XLVIII in the New York/New Jersey area.

News Posted January 22, 2014, 7:15 AM EST

Super Bowl Party Photos: Inside the Biggest Bashes in New Orleans

Event Report Posted February 4, 2013, 6:48 PM EST

Comic-Con 2012: 25 Zany Ideas From HBO, Patrón, Playboy, and Others

Event Report Posted July 17, 2012, 5:40 PM EDT

New National Geographic Miniseries Recreates Historic Parties

News Posted February 7, 2012, 9:10 AM EST

Chicago's Top 100 Events of 2011

Top 100 Posted December 30, 2011, 10:00 AM EST

Slide Show: How Brands Got Attention at (and Around) Lollapalooza

Event Report Posted August 9, 2011, 1:00 PM EDT

9 Standout Parties at Super Bowl XLV

Event Report Posted February 9, 2011, 8:45 AM EST

How 'ESPN,' 'Playboy,' and 'Maxim' Stood Out Among Dallas Super Bowl Parties

Event Report Posted February 8, 2011, 12:03 PM EST

Brands Target V.I.P. Lollapalooza Guests—Without Hitting Festival Grounds

To take advantage of the assembled Lollapalooza crowds—without participating in the actual festival—brands such as Playboy and Cafe Bustelo set up lounges at downtown hotels.

Event Report Posted August 11, 2009, 6:18 PM EDT

More From South by Southwest: Playboy, Perez, and Rachael Ray Host Parties and Sponsors

Playboy, Perez Hilton, and Rachael Ray headed to South by Southwest last week to throw parties, with help from some well-showcased sponsors.

Event Report Posted March 24, 2009, 8:30 AM EDT

South by Southwest Drawing Familiar Brands to Austin

News Posted March 13, 2009, 11:48 AM EDT

Maxim Continues Presence at Super Bowl Though Other Mags Drop Out

Maxim partnered with big name sponsors like Patrón, Gillette, and PepsiMax for its Cuban-infused party on Friday.

Event Report Posted February 2, 2009, 6:47 PM EST

Playboy Nixes Super Bowl Party

News Posted January 14, 2009, 8:00 AM EST

Crown Royal, In Touch Host Friday-Night Derby Fetes in Louisville

Several brands headed to Louisville to host parties surrounding this year's Kentucky Derby, signaling that the sporting event may be a Super Bowl in the making.

Event Report Posted May 7, 2008, 11:55 AM EDT

Playboy Brings Moby—and Port-a-Potties—to South by Southwest

A music bill of indie heavyweights was the focus at Playboy 's Rock the Rabbit party during the South by Southwest festival.

Event Report Posted March 14, 2008, 4:23 PM EDT

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