Topic Archive: PlayStation

Nissan's 'Gran Turismo' Campaign Bridges Virtual and Real Worlds

See how the automaker created a social media campaign that extended its exposure into the video game community.

Event Intelligence Posted August 26, 2014, 7:30 AM EDT

E3 2014 Photos: See the Buzzy Parties, Press Conferences, and Booths

Brands grabbed attention with production-heavy events and exhibits, on and off the show floor.

Event Report Posted June 16, 2014, 7:58 AM EDT

Inside E3: the Best Exhibits and Events From the 2013 Show

A look inside the coolest events and exhibits from Sony, Microsoft, Disney, Alienware, and more for the gaming industry's big show.

Event Report Posted June 18, 2013, 7:45 AM EDT

Budget-Friendly Teambuilding Idea: Mobile Video Game Theaters

The Scout Posted June 26, 2012, 11:10 AM EDT

Coachella Uses New Partnership to Add High-Tech Thrills

Event Report Posted April 18, 2011, 12:54 PM EDT

Sony Ericsson Uses Open as Platform to Launch Web Series, Smartphone

Event Report Posted March 25, 2011, 4:57 PM EDT

6 Group-Friendly Places to Watch the World Cup

Location Scout Posted June 8, 2010, 1:04 PM EDT

Lollapalooza Draws Sold-Out Crowd Despite Rain, Extreme Heat

Though Lollapalooza's outdoor location exposed it to pouring rain, stifling heat, and a few gate-crashers, some 225,000 music fans rocked on undaunted.

Event Report Posted August 11, 2009, 11:29 AM EDT

A New Way to Perk Up Meetings

The Scout Posted May 27, 2009, 9:00 AM EDT

Where to Host Group Movie Gatherings

Location Scout Posted February 20, 2009, 12:06 PM EST

Foggy Bottom Gets a High-Tech New Lounge

The Walkthrough Posted August 21, 2008, 5:13 PM EDT

Lollapalooza Adds More Stages—and a Beer Garden—to This Year's Sold-Out Festival

For this year's Lollapalooza festival, organizers made the mile-plus trek from one end of Grant Park to the other worth the trip by adding a multitude of stages, sponsor activations, and rest areas.

Event Report Posted August 5, 2008, 2:57 PM EDT

Coachella Festival Boosts Art Factor, Green Initiatives—and Comfort Level

The Coachella Valley Music and Arts festival, known for reinvention, amped up the scale of its art installations and green initiatives�"and concertgoers' comfort levels.

Event Report Posted April 28, 2008, 12:44 PM EDT

Guitar Hero Takes Over Best Buy Rooftop With Burning Man-Style Launch

Guitar Hero III launched with an eye-popping, entertainment- and eye-candy-filled party on the top of a Best Buy store.

Event Report Posted November 7, 2007, 4:33 PM EST

Coconut Grove Inspires Sony Grammy Party

The Beverly Hills Hotel set the scene for a retro, palm-filled after-party.

Event Report Posted February 12, 2007, 12:00 AM EST

Super Bowl Parties Capitalize on Miami Style

Major brands happily descended on the usually sun-kissed city to host promotional parties, taking advantage of the city's over-the-top nightclubs and skin-bearing style.

Event Report Posted February 5, 2007, 12:00 AM EST

More Reports From Miami Super Bowl Events

So many parties and promotions, so little time. Here's our roundup of some of the other events that took place last weekend.

Event Report Posted February 5, 2007, 12:00 AM EST

Previewing Super Bowl Weekend's Biggest Bashes

News Posted January 31, 2007, 12:00 AM EST

Rob-May Resurrected for Playstation Party

News Posted November 30, 2006, 12:00 AM EST

Saturn Brings Wyclef and Models to Hype Hybrid

The carmaker capitalized on the X-Games’ crowd and media presence to market its new vehicle to young Hollywood types.

Event Report Posted August 24, 2006, 12:00 AM EDT

GM Sends Cars Down Catwalk

In a tie-in with the ESPY awards, the car company recruited athletes and other celebrities to show off their cars on the runway.

Event Report Posted July 25, 2006, 12:00 AM EDT

E3 Parties Blanket L.A. With Packed Music Lineups

The video game expo may have been at the convention center, but the game companies’ related events stretched from Dodger Stadium to the House of Blues—lasting all week long and blaring music from top bands and DJs.

Event Report Posted May 18, 2006, 8:11 PM EDT

Varvatos Benefit Stops Traffic for Families

The designer's fund-raiser for abused children featured kids' activities, live music, and a big auction—all on closed streets in West Hollywood.

Event Report Posted March 23, 2006, 12:00 AM EST

Spring Green Fills Xbox Game Preview

Microsoft showcased a new line of video games with a fresh green look that matched the Xbox logo.

Event Report Posted March 22, 2006, 12:00 AM EST

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