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Topic Archive: Pop-Ups

How a Pop-Up Made Consumers Feel at Home

Part aspirational living environment, part casual cocktail party, digital mattress start-up Casper's pop-up showrooms attempted to recreate the comforts of home.

Event Intelligence Posted 3 days ago

How Oakley Designed a World Tour Around Fans' Passion for Sports

As part of its One Obsession campaign, the brand hit Los Angeles and London with experiential skate and cycling pop-ups.

Event Report Posted August 26, 2015, 7:15 AM EDT

How Brands Are Using Fitness Events to Flex Their Marketing Muscles

More and more lifestyle companies are organizing workout sessions to target key consumers and spread their message through sweat.

Event Intelligence Posted July 31, 2015, 7:15 AM EDT

Are Breakfast in Bed Events a New Trend?

With its relaxing pop-up café styled to resemble a series of bedrooms, Ikea hoped to inspire guests to create their own bedroom oases with its products.

Event Report Posted May 27, 2015, 7:00 AM EDT

How a Retailer Turned Online Buzz Into an Engaging Pop-Up

ModCloth's first-ever pop-up shop—pulled together in just weeks in the company's own Los Angeles office building—beat expectations by drawing some 5,000 R.S.V.P.s.

Event Report Posted April 27, 2015, 7:15 AM EDT

How a Shipping Container Can Become a Chic, Portable Venue

See how Ipsos Girls’ Lounge is expanding its reach with its new lounge-in-a-box.

Event Intelligence Posted March 5, 2015, 7:30 AM EST

How a New Pop-Up Dinner Simplified the Concept

Guests brought food and decor, but planners supplied the tables and dessert to the all-white event in Miami.

Event Report Posted December 23, 2014, 7:00 AM EST

How 'Wired' Is Growing Its Holiday Pop-Up

The organizers behind the Condé Nast magazine's holiday pop-up this year are focused on a more curated, interactive experience.

Event Report Posted December 18, 2014, 4:02 PM EST

How a Simple Pop-Up Generated More Than 90 Million Impressions

See how the mobile app Talkspace’s unconventional promotional strategy paid off big time.

News Posted November 18, 2014, 7:00 AM EST

Inside Lacoste's Interactive Pop-Up

The fashion label partnered with GQ to create an interactive pop-up that celebrated its newly redesigned website and its passion points.

Event Report Posted October 30, 2014, 7:45 AM EDT

Warner Brothers Rebuilds Central Perk to Mark 'Friends' Anniversary

To mark the 20th anniversary of its Emmy award-winning show, the entertainment company's consumer products division and TV group partnered with Eight O’Clock Coffee to create a replica of the Central Perk coffeehouse and open it to the public.

Event Report Posted October 23, 2014, 5:19 PM EDT

Sabra Welcomes Consumers to Pop-Up Hummus House

Washington's latest restaurant is a pop-up concept from the popular hummus brand.

Event Report Posted October 6, 2014, 7:15 AM EDT

How Washington Turned Parking Spots Into Public Parks

Local businesses got creative with event themes for Washington's Parking Day.

Event Report Posted September 25, 2014, 7:45 AM EDT

Why Nike Built Its Own Tennis Court in Manhattan

To show off its new Nike Court collection before the U.S. Open, the sportswear giant built its own space for tennis tournaments at a busy intersection in Manhattan.

Event Report Posted August 26, 2014, 7:15 AM EDT

See Inside Ikea's Buzz-Building Mobile Tour

To promote its new Miami store, the home furnishings retailer took a mini showroom across the city.

Event Report Posted August 19, 2014, 7:15 AM EDT

Kellogg's Pop-Up Puts Fresh Twist on Breakfast

The Kellogg's Recharge Bar pop-up in New York served new takes on familiar brands such as Rice Krispies, Frosted Flakes, and Raisin Bran.

Event Report Posted July 10, 2014, 7:49 AM EDT

Why Pop-Ups Are Getting Even More Popular

Trends in retail and real estate are making it easier for marketers to use temporary stores for experiential marketing activations. (Also, they work.)

Event Intelligence Posted July 9, 2014, 7:00 AM EDT

SXSW 2014 Preview: What to Expect at This Year's Festival

From IFC's fairgrounds and Pennzoil's Mario Kart experience to the return of the Fader Fort and the Filter on Rainey block party, brands have plenty of activities, events, and entertainment planned for this year's South by Southwest.

News Posted March 6, 2014, 7:30 AM EST

Yogurt Wars: Yoplait Battles Chobani at New York Pop-Up

To promote its Greek yogurt, Yoplait opened a pop-up shop in New York—just 300 feet away from the Chobani flagship store.

Event Report Posted February 25, 2014, 7:15 AM EST

Holiday Pop-Up Roundup: 13 Activations, Marketing Stunts, and More

Here's a look at how brands such as Ted Baker and Samsung are drawing attention this season.

Event Report Posted December 18, 2013, 6:00 AM EST

Samsung Creates Pop-Up Studios for Holiday Shoppers

The Korean electronics company created pop-up showrooms for its latest mobile gadgets to engage consumers during the shopping season.

Event Report Posted December 10, 2013, 12:48 PM EST

Grey Goose Pop-Up Invites New Yorkers to Bakery, Speakeasy, and Nightclub

The pop-up activation mixed public and private events to educate consumers about the vodka brand.

Event Report Posted October 30, 2013, 7:15 AM EDT

Experiential Campaign Lets Contest Winner Sleep in the Mall

Airbnb's "Hello L.A." campaign created five unique, celebrity-designed pop-up lodging locations around Los Angeles.

Event Report Posted October 3, 2013, 7:45 AM EDT

Absolut X Blends Cocktails, Art, and Music at Miami Masquerade Tour Stop

The Absolut pop-up party is bringing branded experiences to Miami, New York, Philadelphia, and Seattle.

Event Report Posted May 30, 2013, 7:15 AM EDT

Robots Film Guests at Gin Brand's Pop-Up

Bombay Sapphire looked to bring the Tribeca Film Festival's new transmedia category to life by staging an experiential event that included immersive exhibits, interactive cocktails, and robots.

Event Report Posted May 13, 2013, 8:43 AM EDT

Delta Pop-Up Previews New J.F.K. Terminal

The marketing event rebranded a former retail building in SoHo for Delta.

Event Report Posted May 9, 2013, 7:00 AM EDT

Pop-Up Creates Experiential Tour of All Things British

Event Report Posted April 19, 2013, 3:45 PM EDT

AMC Mixes Freaks, Fashion, and Taxidermy for TV Pop-Up

Event Report Posted February 14, 2013, 5:40 PM EST

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