Topic Archive: Pop-Ups

Airline Pop-Up Shows Off Customer Service With Surprising Acts of Kindness

At a San Francisco pop-up, KLM Royal Dutch Airlines directed friendliness and over-the-top conveniences to consumers and passersby.

Event Report Posted December 14, 2016, 7:15 AM EST

Why Luggage Was Used as Performance Art for Cyber Monday

Innovative luggage startup Raden partnered with performance artist Matt Raden to showcase its tech-friendly suitcases through a pop-up stunt at New York hotels.

Event Snapshot Posted December 5, 2016, 7:00 AM EST

How This Pop-Up Gallery Artfully Celebrated Recycled Denim

Cotton Incorporated hosted a weekend-long pop-up art gallery that celebrated the 10th anniversary of its denim-to-insulation recycling program.

Event Report Posted November 21, 2016, 7:45 AM EST

See Inside a Lifestyle Brand’s Luxury Townhouse Takeover

The online shopping brand Gilt brought its fall campaign to life with a nine-day event series inspired by its various lifestyle offerings.

Event Report Posted October 19, 2016, 7:30 AM EDT

Why Coffee Shops Across North America Received a 'Gilmore Girls' Makeover

Coffee shops in the United States and Canada were transformed into Luke's Diner from Gilmore Girls to celebrate the shows 16th anniversary and its upcoming Netflix reboot.

Event Snapshot Posted October 10, 2016, 7:15 AM EDT

Why Jack Daniel's Hauled a Half-Ton Safe to New York

The whiskey brand recreated its hometown of Lynchburg with Southern fare, live music, and a quirky artifact—the safe that “killed” Jack Daniel himself.

Event Report Posted October 5, 2016, 7:30 AM EDT

Why a Whiskey Brand Celebrated Its Anniversary With a Scotch Egg Pop-Up

Dewar's celebrated its 125th anniversary in the U.S. by hosting a Scotch egg-theme pop-up experience for consumers.

Event Report Posted October 3, 2016, 7:00 AM EDT

TIFF 2016 Preview: The Most Anticipated Festival Events and Activations

The 41st edition of the Toronto International Film Festival will include numerous gifting lounges, brand activations, and restaurant pop-ups.

News Posted September 7, 2016, 7:00 AM EDT

Why This Food Brand Built a Farm in New York City

Prego introduced its new sauces with a giant jar filled with veggies, hay bales, and fair games.

Event Report Posted August 24, 2016, 7:15 AM EDT

How the World's Most Popular Emoji Inspired an Interactive Pop-Up Exhibit

To celebrate World Emoji Day and its latest global campaign, Pepsi invited guests to explore the history of “I love you”—without saying a word.

Event Report Posted July 19, 2016, 7:15 AM EDT

Why Did an Automaker Partner With a Fashion Event?

Ford's presence at fashion pop-up Made L.A. might seem surprising at first—but it was actually a natural fit.

Event Report Posted July 11, 2016, 7:00 AM EDT

Why This Brand Created a "Period Pop-Up Shop" in New York

U by Kotex recently launched a new campaign to help remove the stigma surrounding feminine hygiene and make menstruating (or at least shopping for it) fun.

Event Report Posted May 25, 2016, 7:15 AM EDT

How a Busy Train Terminal Turned Into a Health Marketplace

Life insurance company John Hancock promoted its HealthyFood program with a pop-up marketplace in New York's Grand Central Terminal.

Event Report Posted April 12, 2016, 7:15 AM EDT

Inside the Zany 'Zoolander 2' Pop-Ups From Kiehl's and Samsung

The two brands partnered with Paramount Pictures to celebrate the film's release—and promote their own products.

Coast to Coast Posted February 22, 2016, 9:50 AM EST

See KFC's Rustic Fried Chicken Launch

To introduce its new Nashville Hot Chicken, the fast-food brand constructed an on-theme pop-up in New York.

Event Report Posted January 28, 2016, 7:30 AM EST

Holiday Inspiration: 15 Ideas From Pop-Ups and Activations

In 2015, brands such as Target, Pier 1 Imports, and J. Crew created engaging holiday events for consumers.

Event Report Posted December 10, 2015, 7:30 AM EST

How a Pop-Up Made Consumers Feel at Home

Part aspirational living environment, part casual cocktail party, digital mattress start-up Casper's pop-up showrooms attempted to recreate the comforts of home.

Event Intelligence Posted October 6, 2015, 7:30 AM EDT

How Oakley Designed a World Tour Around Fans' Passion for Sports

As part of its One Obsession campaign, the brand hit Los Angeles and London with experiential skate and cycling pop-ups.

Event Report Posted August 26, 2015, 7:15 AM EDT

How Brands Are Using Fitness Events to Flex Their Marketing Muscles

More and more lifestyle companies are organizing workout sessions to target key consumers and spread their message through sweat.

Event Intelligence Posted July 31, 2015, 7:15 AM EDT

Are Breakfast in Bed Events a New Trend?

With its relaxing pop-up café styled to resemble a series of bedrooms, Ikea hoped to inspire guests to create their own bedroom oases with its products.

Event Report Posted May 27, 2015, 7:00 AM EDT

How a Retailer Turned Online Buzz Into an Engaging Pop-Up

ModCloth's first-ever pop-up shop—pulled together in just weeks in the company's own Los Angeles office building—beat expectations by drawing some 5,000 R.S.V.P.s.

Event Report Posted April 27, 2015, 7:15 AM EDT

How a Shipping Container Can Become a Chic, Portable Venue

See how Ipsos Girls’ Lounge is expanding its reach with its new lounge-in-a-box.

Event Intelligence Posted March 5, 2015, 7:30 AM EST

How a New Pop-Up Dinner Simplified the Concept

Guests brought food and decor, but planners supplied the tables and dessert to the all-white event in Miami.

Event Report Posted December 23, 2014, 7:00 AM EST

How 'Wired' Is Growing Its Holiday Pop-Up

The organizers behind the Condé Nast magazine's holiday pop-up this year are focused on a more curated, interactive experience.

Event Report Posted December 18, 2014, 4:02 PM EST

How a Simple Pop-Up Generated More Than 90 Million Impressions

See how the mobile app Talkspace’s unconventional promotional strategy paid off big time.

News Posted November 18, 2014, 7:00 AM EST

Inside Lacoste's Interactive Pop-Up

The fashion label partnered with GQ to create an interactive pop-up that celebrated its newly redesigned website and its passion points.

Event Report Posted October 30, 2014, 7:45 AM EDT

Warner Brothers Rebuilds Central Perk to Mark 'Friends' Anniversary

To mark the 20th anniversary of its Emmy award-winning show, the entertainment company's consumer products division and TV group partnered with Eight O’Clock Coffee to create a replica of the Central Perk coffeehouse and open it to the public.

Event Report Posted October 23, 2014, 5:19 PM EDT

Sabra Welcomes Consumers to Pop-Up Hummus House

Washington's latest restaurant is a pop-up concept from the popular hummus brand.

Event Report Posted October 6, 2014, 7:15 AM EDT

How Washington Turned Parking Spots Into Public Parks

Local businesses got creative with event themes for Washington's Parking Day.

Event Report Posted September 25, 2014, 7:45 AM EDT

Why Nike Built Its Own Tennis Court in Manhattan

To show off its new Nike Court collection before the U.S. Open, the sportswear giant built its own space for tennis tournaments at a busy intersection in Manhattan.

Event Report Posted August 26, 2014, 7:15 AM EDT

See more
Your email inquiry will be sent to 3 venue