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Topic Archive: Pop-Ups

Sabra Welcomes Consumers to Pop-Up Hummus House

Washington's latest restaurant is a pop-up concept from the popular hummus brand.

Event Report Posted October 6, 2014, 7:15 AM EDT

How Washington Turned Parking Spots Into Public Parks

Local businesses got creative with event themes for Washington's Parking Day.

Event Report Posted September 25, 2014, 7:45 AM EDT

Why Nike Built Its Own Tennis Court in Manhattan

To show off its new Nike Court collection before the U.S. Open, the sportswear giant built its own space for tennis tournaments at a busy intersection in Manhattan.

Event Report Posted August 26, 2014, 7:15 AM EDT

See Inside Ikea's Buzz-Building Mobile Tour

To promote its new Miami store, the home furnishings retailer took a mini showroom across the city.

Event Report Posted August 19, 2014, 7:15 AM EDT

Kellogg's Pop-Up Puts Fresh Twist on Breakfast

The Kellogg's Recharge Bar pop-up in New York served new takes on familiar brands such as Rice Krispies, Frosted Flakes, and Raisin Bran.

Event Report Posted July 10, 2014, 7:49 AM EDT

Why Pop-Ups Are Getting Even More Popular

Trends in retail and real estate are making it easier for marketers to use temporary stores for experiential marketing activations. (Also, they work.)

Event Intelligence Posted July 9, 2014, 7:00 AM EDT

SXSW 2014 Preview: What to Expect at This Year's Festival

From IFC's fairgrounds and Pennzoil's Mario Kart experience to the return of the Fader Fort and the Filter on Rainey block party, brands have plenty of activities, events, and entertainment planned for this year's South by Southwest.

News Posted March 6, 2014, 7:30 AM EST

Yogurt Wars: Yoplait Battles Chobani at New York Pop-Up

To promote its Greek yogurt, Yoplait opened a pop-up shop in New York—just 300 feet away from the Chobani flagship store.

Event Report Posted February 25, 2014, 7:15 AM EST

Holiday Pop-Up Roundup: 13 Activations, Marketing Stunts, and More

Here's a look at how brands such as Ted Baker and Samsung are drawing attention this season.

Event Report Posted December 18, 2013, 6:00 AM EST

Samsung Creates Pop-Up Studios for Holiday Shoppers

The Korean electronics company created pop-up showrooms for its latest mobile gadgets to engage consumers during the shopping season.

Event Report Posted December 10, 2013, 12:48 PM EST

Grey Goose Pop-Up Invites New Yorkers to Bakery, Speakeasy, and Nightclub

The pop-up activation mixed public and private events to educate consumers about the vodka brand.

Event Report Posted October 30, 2013, 7:15 AM EDT

Experiential Campaign Lets Contest Winner Sleep in the Mall

Airbnb's "Hello L.A." campaign created five unique, celebrity-designed pop-up lodging locations around Los Angeles.

Event Report Posted October 3, 2013, 7:45 AM EDT

Absolut X Blends Cocktails, Art, and Music at Miami Masquerade Tour Stop

The Absolut pop-up party is bringing branded experiences to Miami, New York, Philadelphia, and Seattle.

Event Report Posted May 30, 2013, 7:15 AM EDT

Robots Film Guests at Gin Brand's Pop-Up

Bombay Sapphire looked to bring the Tribeca Film Festival's new transmedia category to life by staging an experiential event that included immersive exhibits, interactive cocktails, and robots.

Event Report Posted May 13, 2013, 8:43 AM EDT

Delta Pop-Up Previews New J.F.K. Terminal

The marketing event rebranded a former retail building in SoHo for Delta.

Event Report Posted May 9, 2013, 7:00 AM EDT

Pop-Up Creates Experiential Tour of All Things British

Event Report Posted April 19, 2013, 3:45 PM EDT

AMC Mixes Freaks, Fashion, and Taxidermy for TV Pop-Up

Event Report Posted February 14, 2013, 5:40 PM EST

London Olympics: Activations From Coca-Cola, Adidas, Cadbury, and Others

Event Report Posted August 9, 2012, 3:30 PM EDT

What Olympic Sponsors Have Planned for the London Games

News Posted July 12, 2012, 5:16 PM EDT

Target's First Canadian Event Brings Jason Wu Pop-Up to Toronto

Event Report Posted February 24, 2012, 4:30 PM EST

ION Network Brings Holiday Cheer to Clients With Mobile Candy Truck

Event Report Posted December 20, 2011, 9:00 AM EST

Walgreens Promotes New Photo Studio, App With Photo Shoots in Times Square

Event Report Posted December 19, 2011, 9:00 AM EST

'Wired' Takes Over Former ESPN Zone Space For Latest Holiday Store

Event Report Posted December 2, 2011, 4:39 PM EST

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