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Topic Archive: PR & Marketing

How Niche Marketing Helped This Event Draw Record Crowds

The Philadelphia Flower Show staged marketing events designed to appeal to specific groups from brides-to-be to dog owners.

Event Report Posted 2 days ago

Why Converse Turned a Public Plaza Into a Virtual Reality Experience

As part of its latest marketing campaign, the footwear brand created a tech-driven installation that allowed consumers to enter the lives of some inspiring wearers.

Event Report Posted 8 days ago

Why Did USA Network Lock TV Fans in a Room?

The TV network partnered with Escape the Room to create a truly immersive fan experience to promote its new mystery show Dig.

Event Report Posted March 11, 2015, 7:00 AM EDT

8 Event Tech Updates You Should Know About

Find out about new tools available from mobile apps and event management systems, all aimed at helping planners and attendees make the most of their face-to-face experiences.

News Posted February 26, 2015, 7:45 AM EST

8 Tips for Using Drones at Events

Keep these pointers in mind before using this new option for aerial photography.

Event Intelligence Posted February 24, 2015, 7:00 AM EST

Why a New System Can Drive Event Growth

Find out about a system that uses social data to discover new people for your event and then enlists your current attendees to invite them.

Event Intelligence Posted February 3, 2015, 7:00 AM EST

Scott Stratten’s 10 Tips for "Un-Marketing"

At his talk for P.C.M.A.'s Convening Leaders conference, the author and marketing guru shared simple strategies to develop a positive relationship with customers.

Event Intelligence Posted January 13, 2015, 7:00 AM EST

How the Attractions Expo Helped Exhibitors Get More Publicity

Find out about the variety of ways the organizers are helping exhibitors boost their media exposure.

Event Intelligence Posted November 20, 2014, 7:15 AM EST

Puma Hosts Soccer Game Inside Grand Central Terminal

To celebrate its partnership with Arsenal, Puma hosted an indoor soccer game replete with a 30-foot canon.

Event Report Posted August 13, 2014, 7:00 AM EDT

17 Ways to Use Video to Market Your Event

Try these strategies to create shareable video content before, during, and after your event.

Event Intelligence Posted July 24, 2014, 7:00 AM EDT

7 Creative Ideas to Attract New Attendees to Your Event

Check out these strategies focused on getting first-timers to your trade show or conference.

Event Intelligence Posted June 26, 2014, 7:15 AM EDT

Inside the Minds of 10 Savvy Marketing Strategists

Find out what some of the country’s top consultants have to say about online engagement, social media strategy, and the role of events.

Event Intelligence Posted May 29, 2014, 7:30 AM EDT

The 4 Ps of Effective Event Marketing

Microsoft’s events chief shared his strategies for creating a positive experience for attendees.

News Posted April 10, 2014, 7:30 AM EDT

Show's Guerrilla Campaign Blankets City With Flowers

The Pennsylvania Horticultural Society used unexpected floral displays to build buzz—and sell advance tickets—for the Philadelphia Flower Show.

Event Report Posted March 11, 2014, 7:15 AM EDT

8 Tips for Getting More Publicity for Your Events

Publicity pros stress the importance of creating exclusive content, targeting select press, and taking the long view when it comes to relationships.

Event Intelligence Posted March 10, 2014, 12:17 PM EDT

How Tough Mudder Uses Social Media Sharing to Fuel Its Rapid Growth

The obstacle course brand has expanded quickly by designing its marketing and events around content that participants will show their friends.

News Posted December 2, 2013, 7:00 AM EST

How to Boost Event Attendance by Thinking Like Amazon

At the Event Innovation Forum—New York, Eventbrite's vice president of marketing, Tamara Mendelsohn, shared how event professionals can apply Amazon's successful strategies to the event registration experience.

News Posted November 25, 2013, 7:30 AM EST

Marketing Expert Seth Godin Discusses What Makes an Event Worthwhile

The renowned blogger, author, speaker, and entrepreneur shares how to create authentic engagement and the value of taking risks.

Readers' Forum Posted November 11, 2013, 7:30 AM EST

How Content Marketing Expands the Reach of Your Event

Find out how Advertising Week and Ad:Tech are using a new solution to strengthen their relationships with customers.

Event Intelligence Posted October 17, 2013, 7:00 AM EDT

Guest Column: How to Create Events for Hispanic Consumers

The United States Latino market is the fastest-growing segment of the population, with a projected buying power of $1.5 trillion by 2015. Companies are increasingly focused on the Hispanic market, but when it comes to events, what do they need to know?

Opinion Posted September 20, 2013, 7:30 AM EDT

8 Tips for Creating Events for Super Fans

Marketing to people who already love your brand is popular—but tricky.

Event Intelligence Posted September 19, 2013, 8:30 AM EDT

Why Event Marketers Are Focusing on Super Fans

People who are passionate about a brand or product have new ways to tell their friends.

Event Intelligence Posted September 19, 2013, 8:15 AM EDT

Why Las Vegas's Most Unlikely Festival Stands to Make the Biggest Impact

Here's how the founder of the ambitious Life Is Beautiful Festival is tackling the numerous challenges associated with launching a music, food, art, and learning event in downtown Las Vegas.

Q & A Posted September 19, 2013, 7:00 AM EDT

TIFF 2013: Highlights From Premiere Parties, Brand Activations, and More

Here's a peek inside brand activations and bashes from SodaStream, InStyle, and more at the Toronto International Film Festival.

Event Report Posted September 18, 2013, 7:45 AM EDT

Big Brand Gets Elf-Size Promotion

Event Snapshot Posted September 17, 2013, 8:15 AM EDT

Checklist: The 10 Essentials for Every Event Photographer's Shot List

Make a plan before your event to ensure you get appropriate event photography.

Event Intelligence Posted August 1, 2013, 7:15 AM EDT

5 Ways to Improve Large Music Festivals

Event Intelligence Posted April 25, 2013, 7:30 AM EDT

Strategy Session: How This Rum Brand Executed a Targeted Launch

Event Intelligence Posted April 9, 2013, 7:45 AM EDT

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