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Topic Archive: PR & Marketing

17 Ways to Use Video to Market Your Event

Try these strategies to create shareable video content before, during, and after your event.

Event Intelligence Posted July 24, 2014, 7:00 AM EDT

7 Creative Ideas to Attract New Attendees to Your Event

Check out these strategies focused on getting first-timers to your trade show or conference.

Event Intelligence Posted June 26, 2014, 7:15 AM EDT

Inside the Minds of 10 Savvy Marketing Strategists

Find out what some of the country’s top consultants have to say about online engagement, social media strategy, and the role of events.

Event Intelligence Posted May 29, 2014, 7:30 AM EDT

The 4 Ps of Effective Event Marketing

Microsoft’s events chief shared his strategies for creating a positive experience for attendees.

News Posted April 10, 2014, 7:30 AM EDT

Show's Guerrilla Campaign Blankets City With Flowers

The Pennsylvania Horticultural Society used unexpected floral displays to build buzz—and sell advance tickets—for the Philadelphia Flower Show.

Event Report Posted March 11, 2014, 7:15 AM EDT

8 Tips for Getting More Publicity for Your Events

Publicity pros stress the importance of creating exclusive content, targeting select press, and taking the long view when it comes to relationships.

Event Intelligence Posted March 10, 2014, 12:17 PM EDT

How Tough Mudder Uses Social Media Sharing to Fuel Its Rapid Growth

The obstacle course brand has expanded quickly by designing its marketing and events around content that participants will show their friends.

News Posted December 2, 2013, 7:00 AM EST

How to Boost Event Attendance by Thinking Like Amazon

At the Event Innovation Forum—New York, Eventbrite's vice president of marketing, Tamara Mendelsohn, shared how event professionals can apply Amazon's successful strategies to the event registration experience.

News Posted November 25, 2013, 7:30 AM EST

Marketing Expert Seth Godin Discusses What Makes an Event Worthwhile

The renowned blogger, author, speaker, and entrepreneur shares how to create authentic engagement and the value of taking risks.

Readers' Forum Posted November 11, 2013, 7:30 AM EST

How Content Marketing Expands the Reach of Your Event

Find out how Advertising Week and Ad:Tech are using a new solution to strengthen their relationships with customers.

Event Intelligence Posted October 17, 2013, 7:00 AM EDT

Guest Column: How to Create Events for Hispanic Consumers

The United States Latino market is the fastest-growing segment of the population, with a projected buying power of $1.5 trillion by 2015. Companies are increasingly focused on the Hispanic market, but when it comes to events, what do they need to know?

Event Intelligence Posted September 20, 2013, 7:30 AM EDT

8 Tips for Creating Events for Super Fans

Marketing to people who already love your brand is popular—but tricky.

Event Intelligence Posted September 19, 2013, 8:30 AM EDT

Why Event Marketers Are Focusing on Super Fans

People who are passionate about a brand or product have new ways to tell their friends.

Event Intelligence Posted September 19, 2013, 8:15 AM EDT

Why Las Vegas's Most Unlikely Festival Stands to Make the Biggest Impact

Here's how the founder of the ambitious Life Is Beautiful Festival is tackling the numerous challenges associated with launching a music, food, art, and learning event in downtown Las Vegas.

Q & A Posted September 19, 2013, 7:00 AM EDT

TIFF 2013: Highlights From Premiere Parties, Brand Activations, and More

Here's a peek inside brand activations and bashes from SodaStream, InStyle, and more at the Toronto International Film Festival.

Event Report Posted September 18, 2013, 7:45 AM EDT

Big Brand Gets Elf-Size Promotion

Event Snapshot Posted September 17, 2013, 8:15 AM EDT

Checklist: The 10 Essentials for Every Event Photographer's Shot List

Make a plan before your event to ensure you get appropriate event photography.

Event Intelligence Posted August 1, 2013, 7:15 AM EDT

5 Ways to Improve Large Music Festivals

Event Intelligence Posted April 25, 2013, 7:30 AM EDT

Strategy Session: How This Rum Brand Executed a Targeted Launch

Event Intelligence Posted April 9, 2013, 7:45 AM EDT

Land Rover Shuts Down New York Streets for Car Launch

Event Report Posted April 2, 2013, 7:45 AM EDT

National Geographic Channel Breaks Out the Leg Warmers for SXSW Promotion

Event Snapshot Posted March 26, 2013, 11:59 AM EDT

How Syfy's 'Defiance' Wooed a Tech-Savvy Crowd at SXSW

Event Report Posted March 22, 2013, 12:55 PM EDT

How Nissan Used 7 Social Media Tools to Engage Event Guests

Event Intelligence Posted March 19, 2013, 9:00 AM EDT

Wacky Marketing Stunt Creates World's Largest Message in a Bottle

Event Snapshot Posted March 12, 2013, 7:15 AM EDT

How Brands Are Using Their Most Passionate Customers at Events

Event Intelligence Posted March 7, 2013, 7:30 AM EST

8 New Things at This Week's South Beach Wine & Food Festival

News Posted February 18, 2013, 8:00 AM EST

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