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Topic Archive: PR & Marketing

How to Drive Retention and Loyalty for Your Events

A new study offers insight into why some attendees return year after year and how planners can make use of those loyal fans.

News Posted May 10, 2016, 7:15 AM EDT

What Disruptive Marketing Means for the Way Brands and Planners Communicate

Microsoft’s Geoffrey Colon says planners and brands need to adapt to this new world driven by changes in technology and user behavior.

News Posted April 28, 2016, 7:00 AM EDT

Why Marriott Is Hosting a National Competition to Launch a New Bourbon Program

See how the hotel brand and others are tapping into the popularity of food-contest-style events.

Event Intelligence Posted April 21, 2016, 7:45 AM EDT

How AT&T Brought Final Four Fans Inside the Game

The brand's immersive experience simulated the atmosphere of shooting a game-winning free throw.

Event Report Posted April 7, 2016, 7:00 AM EDT

What Google’s Micro-Moments Research Means for Marketing

Find out how to stand out in a mobile-first world built on instant gratification.

Event Intelligence Posted March 31, 2016, 7:15 AM EDT

How Snail-Mail Invitations Boosted This Show’s Attendance

Find out why organizers used formal, wedding-style invitations as a new marketing strategy.

Event Report Posted February 2, 2016, 7:15 AM EST

The Best Event Registration Tool You Might Be Missing

Why your guests want to register via text messages and other tips on pre-event communication and registration from the Center for Exhibition Industry Research.

News Posted January 28, 2016, 7:00 AM EST

At P.C.M.A.: Top C.M.O.s on the Value of Events in the Marketing Mix

Insights from executives at Lululemon, Maersk, and more on how events can drive customer loyalty.

Event Intelligence Posted January 19, 2016, 7:00 AM EST

Q&A: Using Events to Build a Loyal Audience

Find out why the head of the Content Marketing Institute believes brands will start purchasing events as a shortcut to a subscriber base.

Q & A Posted January 14, 2016, 7:15 AM EST

Why Jose Cuervo Built a Replica Airplane at J.F.K. Airport

The liquor brand used the Rolling Stones' legendary 1972 tour as inspiration for its latest products and events.

Event Report Posted December 9, 2015, 8:22 AM EST

Facebook Updates Event Promotion Tools

Find out about new options that include co-hosts for events, QR codes, and scheduled posts.

News Posted October 29, 2015, 8:00 AM EDT

Podcast: When Event PR Works—And When It Doesn't

Find out how new media has changed the event PR landscape.

GatherGeeks Posted October 15, 2015, 8:05 AM EDT

Why Community Service Is the Ticket to This Star-Studded Tour

We Day is rewarding young people who are making a difference in their local communities and around the world.

News Posted October 15, 2015, 7:00 AM EDT

5 Tips for Marketing to Millennials

Keep these ideas in mind to connect with the generation that dominates the American workforce.

Event Intelligence Posted October 8, 2015, 7:15 AM EDT

Book Excerpt: Brian Solis on Why the Future of Business Is Experiential

In his new book, the digital analyst and futurist explains how to create and cultivate meaningful experiences.

News Posted September 29, 2015, 7:15 AM EDT

8 Event & Meeting Rules From Marketing Pro David Rich

The veteran event marketer shares his tips on developing event strategy and culture, stakeholder involvement, and the importance of interactive design.

Readers' Forum Posted September 8, 2015, 7:15 AM EDT

Q&A: Lessons on Event Marketing in the Digital Age

Marketing professor David Bell explains the need for “snackable content,” referral programs, and challenging the status quo.

News Posted June 11, 2015, 7:00 AM EDT

How Niche Marketing Helped This Event Draw Record Crowds

The Philadelphia Flower Show staged marketing events designed to appeal to specific groups from brides-to-be to dog owners.

Event Report Posted March 25, 2015, 7:00 AM EDT

Why Converse Turned a Public Plaza Into a Virtual Reality Experience

As part of its latest marketing campaign, the footwear brand created a tech-driven installation that allowed consumers to enter the lives of some inspiring wearers.

Event Report Posted March 19, 2015, 7:15 AM EDT

Why Did USA Network Lock TV Fans in a Room?

The TV network partnered with Escape the Room to create a truly immersive fan experience to promote its new mystery show Dig.

Event Report Posted March 11, 2015, 7:00 AM EDT

8 Event Tech Updates You Should Know About

Find out about new tools available from mobile apps and event management systems, all aimed at helping planners and attendees make the most of their face-to-face experiences.

News Posted February 26, 2015, 7:45 AM EST

8 Tips for Using Drones at Events

Keep these pointers in mind before using this new option for aerial photography.

Event Intelligence Posted February 24, 2015, 7:00 AM EST

Why a New System Can Drive Event Growth

Find out about a system that uses social data to discover new people for your event and then enlists your current attendees to invite them.

Event Intelligence Posted February 3, 2015, 7:00 AM EST

Scott Stratten’s 10 Tips for "Un-Marketing"

At his talk for P.C.M.A.'s Convening Leaders conference, the author and marketing guru shared simple strategies to develop a positive relationship with customers.

Event Intelligence Posted January 13, 2015, 7:00 AM EST

How the Attractions Expo Helped Exhibitors Get More Publicity

Find out about the variety of ways the organizers are helping exhibitors boost their media exposure.

Event Intelligence Posted November 20, 2014, 7:15 AM EST

Puma Hosts Soccer Game Inside Grand Central Terminal

To celebrate its partnership with Arsenal, Puma hosted an indoor soccer game replete with a 30-foot canon.

Event Report Posted August 13, 2014, 7:00 AM EDT

17 Ways to Use Video to Market Your Event

Try these strategies to create shareable video content before, during, and after your event.

Event Intelligence Posted July 24, 2014, 7:00 AM EDT

7 Creative Ideas to Attract New Attendees to Your Event

Check out these strategies focused on getting first-timers to your trade show or conference.

Event Intelligence Posted June 26, 2014, 7:15 AM EDT

Inside the Minds of 10 Savvy Marketing Strategists

Find out what some of the country’s top consultants have to say about online engagement, social media strategy, and the role of events.

Event Intelligence Posted May 29, 2014, 7:30 AM EDT

The 4 Ps of Effective Event Marketing

Microsoft’s events chief shared his strategies for creating a positive experience for attendees.

News Posted April 10, 2014, 7:30 AM EDT

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