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Topic Archive: Premieres

Samsung Promotes New Phone With Selfies at 'Hunger Games' Premiere

The electronics brand highlighted its latest device's ability to snap shots of large groups of people by taking selfies of fans with the film's stars at the Los Angeles premiere of The Hunger Games: Mockingjay Part 1.

Event Report Posted November 20, 2014, 7:30 AM EST

Disney Stages Red Carpet in San Francisco—and Tokyo

The premiere of Big Hero 6 featured an oversize prop that paid homage to the fictional city of San Fransokyo.

Event Snapshot Posted November 18, 2014, 7:15 AM EST

Why HBO Gave Guests Prescriptions at Wacky 'Getting On' Premiere

The Season 2 premiere screening and party for the cable network's comedy took inspiration from the show's medical setting and characters.

Event Report Posted November 12, 2014, 7:45 AM EST

'American Horror Story' Gets Freaky With Theatrical Premiere

The network premiered its new program American Horror Story: Freak Show with a dramatic screening and party in Los Angeles.

Event Report Posted November 5, 2014, 7:15 AM EST

TV Premiere Builds Custom Theater on the Beach

L.A.’s beach city is central to DirecTV’s new drama, but it didn’t have a venue that could support the event—so the production team made one.

Event Report Posted October 13, 2014, 7:15 AM EDT

How Fox Turned the New York Public Library Into 'Gotham' for a Night

For the premiere of its Batman prequel series, the TV network recreated three key locations from the show inside the New York landmark.

Event Report Posted September 30, 2014, 7:00 AM EDT

How to Host a Screening in a Museum

Doubling as the premiere for James Cameron's Deepsea Challenge 3D documentary and the debut of Rolex's Deepsea Sea-Dweller diver timepiece, one event built a screening room inside the American Museum of Natural History's Milstein Hall of Ocean Life.

Event Report Posted August 11, 2014, 3:47 PM EDT

Inside 'True Blood's Final-Season Premiere Party

HBO gave a nod to the vampire series' final season with coffins, funeral wreaths, and more macabre decor.

Event Report Posted July 3, 2014, 2:41 PM EDT

8 Wild West Party Ideas From the 'A Million Ways to Die in the West' Premiere

Vintage games, a mustache selfie station, and an 1,600-pound ice block prop from the movie rounded out the party's over-the-top look.

Event Report Posted May 20, 2014, 7:30 AM EDT

Behind the Scenes at the 'X-Men: Days of Future Past' Global Premiere

20th Century Fox brought a custom theater, fan experience, and 1,300 guests to New York's Jacob K. Javits Convention Center for the latest installment of the X-Men film franchise.

Event Report Posted May 15, 2014, 7:45 AM EDT

Why 'Bullets Over Broadway' Took Over the Met

Guests and cast members of the new Broadway show mingled among the statues during the play’s opening night party at the Metropolitan Museum of Art.

Event Report Posted April 16, 2014, 12:42 PM EDT

Inside HBO's Clever 'Veep' Premiere Party

HBO celebrated the third season of its hit television comedy Veep with a splashy, candy-filled fete.

Event Report Posted April 2, 2014, 7:15 AM EDT

'Divergent' Premiere Gives Fans Surprise Concert, Midnight Screening Passes

Summit Entertainment treated its wildly enthusiastic young adult fan base to surprise perks and access at the movie's premiere.

Event Report Posted March 27, 2014, 8:16 AM EDT

Why Discovery Channel Rebuilt a 19th-Century City

To promote Klondike, a scripted show about the gold rush in the Yukon, Discovery Channel recreated an 1800s-era Dawson City.

Event Report Posted January 27, 2014, 11:40 AM EST

What to Do When World Events Impact Your Event

Discovery Channel had to adapt when President Obama's speech on Syria was scheduled on the same night as the premiere of its series The Presidents' Gatekeepers.

News Posted September 23, 2013, 8:15 AM EDT

CNN Premieres 'Crossfire' With Newsy, On-Brand Party

Decor including vintage televisions and newsprint tablecloths set the tone for the bash.

Event Report Posted September 16, 2013, 7:30 AM EDT

Why Are Shopping Carts at This Red-Carpet Premiere?

Event Snapshot Posted September 3, 2013, 7:15 AM EDT

Target Closes Hollywood Boulevard for 'Planes' Preparty

Ahead of the world-premiere screening of the Disney film, families found a ton of on-theme and cleverly branded fun with games, activities, and crafts in the "Target Landing Zone."

Event Report Posted August 13, 2013, 7:30 AM EDT

Newsprint Covers HBO's Eye-Popping 'Newsroom' Bash

The black-and-white Season 2 premiere party for the hit drama series dripped in graphic fonts and let guests test their broadcasting skills.

Event Report Posted August 6, 2013, 8:00 AM EDT

Splashy Photos From 14 Summer Blockbuster Movie Premieres

Get inspired by over-the-top photos from the fetes to launch the season's biggest flicks.

Event Report Posted July 17, 2013, 7:30 AM EDT

'Game of Thrones' Premiere Party Takes Guests Inside Show

Event Report Posted April 9, 2013, 12:30 PM EDT

Cirque du Soleil Turns Big Top Into Enchanted Forest for 'Totem' Opening

Event Report Posted March 25, 2013, 1:38 PM EDT

Giant LED Screens Change 'Django' Red Carpet Look in Seconds

Event Report Posted January 18, 2013, 4:45 PM EST

'Portlandia' Premiere Puts Bikes in Ice, Portland in Terrariums

Event Report Posted December 13, 2012, 9:49 AM EST

Discovery's 'Frozen Planet' Premieres With Live Penguins, Ice Sculptures

Event Report Posted March 14, 2012, 5:35 PM EDT

Introducing Our Event Innovators 2012 Lists

Event Innovators 2012 Posted March 14, 2012, 6:30 AM EDT

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