Topic Archive: Premieres

How HBO Immersed Guests in the ‘Game of Thrones’ World

Using dragons, props, and more, HBO’s premiere party created environments and activities inspired by the show.

Event Report Posted April 25, 2016, 7:30 AM EDT

See a Lush Arrivals Area Covered in Jungle Canopy

Disney's premiere for The Jungle Book transported guests into the film's exotic world from the moment they arrived.

Event Report Posted April 13, 2016, 7:15 AM EDT

See How a 1,300-Foot Tent Helped 'Star Wars' Make a Splash

One of the year's buzziest movies premiered with a massive arrivals tent, lightsaber decor, and simultaneous screenings in three theaters.

Event Report Posted December 23, 2015, 7:30 AM EST

How to Transform a Room in 20 Minutes

Event producer André Wells transformed the ballroom for the Knock Out Abuse gala from a Tuscan dinner into an Italian nightclub on a limited timetable.

Event Report Posted November 17, 2015, 7:30 AM EST

Halloween Inspiration: See Inside the 'American Horror Story: Hotel' Premiere Party

The premiere party for the fifth season of Ryan Murphy's horror anthology saw spooky projections, fake blood, and plenty of nods to the TV show.

Event Report Posted October 15, 2015, 7:30 AM EDT

How 'The Simpsons' Premiere Took Over Krustyland

The newly renovated Krustyland was an obvious choice for The Simpsons' 27th season premiere, but it posed some logistical difficulties for organizers.

Event Report Posted October 7, 2015, 7:00 AM EDT

Summer Blockbusters 2015: 22 Photos From Hollywood's Big Movie Premieres

The studios built out major arrivals areas and party spaces for major movies with massive revenue goals like Straight Outta Compton, Terminator Genisys, and Jurassic World.

Event Report Posted August 12, 2015, 7:15 AM EDT

Event Innovators 2015: Lylle Breier

The senior vice president of global marketing partnerships and strategic alliances, promotions, synergy, and special events for Walt Disney Studios uses her lofty title to get people excited about the studio's movies.

Event Innovators 2015 Posted July 1, 2015, 3:15 AM EDT

Disney Magic? How the Studio Hosted a Private Event Within a Packed Theme Park

After the Tomorrowland premiere, guests entered a private party through a snaking path inside Disneyland.

Event Report Posted May 18, 2015, 7:00 AM EDT

How Planners Found a Cohesive Look for the 'Furious 7' Premiere

Furious 7 was filmed in nearly 20 locales, and producers of its premiere party were tasked with finding a unified event theme.

Event Report Posted April 8, 2015, 7:00 AM EDT

Movie Premiere Puts Hot Tub on Red Carpet

The Los Angeles premiere of Hot Tub Time Machine 2 had a very fitting prop.

Event Snapshot Posted February 24, 2015, 7:45 AM EST

Samsung Promotes New Phone With Selfies at 'Hunger Games' Premiere

The electronics brand highlighted its latest device's ability to snap shots of large groups of people by taking selfies of fans with the film's stars at the Los Angeles premiere of The Hunger Games: Mockingjay Part 1.

Event Report Posted November 20, 2014, 7:30 AM EST

Disney Stages Red Carpet in San Francisco—and Tokyo

The premiere of Big Hero 6 featured an oversize prop that paid homage to the fictional city of San Fransokyo.

Event Snapshot Posted November 18, 2014, 7:15 AM EST

Why HBO Gave Guests Prescriptions at Wacky 'Getting On' Premiere

The Season 2 premiere screening and party for the cable network's comedy took inspiration from the show's medical setting and characters.

Event Report Posted November 12, 2014, 7:45 AM EST

'American Horror Story' Gets Freaky With Theatrical Premiere

The network premiered its new program American Horror Story: Freak Show with a dramatic screening and party in Los Angeles.

Event Report Posted November 5, 2014, 7:15 AM EST

TV Premiere Builds Custom Theater on the Beach

L.A.’s beach city is central to DirecTV’s new drama, but it didn’t have a venue that could support the event—so the production team made one.

Event Report Posted October 13, 2014, 7:15 AM EDT

How Fox Turned the New York Public Library Into 'Gotham' for a Night

For the premiere of its Batman prequel series, the TV network recreated three key locations from the show inside the New York landmark.

Event Report Posted September 30, 2014, 7:00 AM EDT

How to Host a Screening in a Museum

Doubling as the premiere for James Cameron's Deepsea Challenge 3D documentary and the debut of Rolex's Deepsea Sea-Dweller diver timepiece, one event built a screening room inside the American Museum of Natural History's Milstein Hall of Ocean Life.

Event Report Posted August 11, 2014, 3:47 PM EDT

Inside 'True Blood's Final-Season Premiere Party

HBO gave a nod to the vampire series' final season with coffins, funeral wreaths, and more macabre decor.

Event Report Posted July 3, 2014, 2:41 PM EDT

8 Wild West Party Ideas From the 'A Million Ways to Die in the West' Premiere

Vintage games, a mustache selfie station, and an 1,600-pound ice block prop from the movie rounded out the party's over-the-top look.

Event Report Posted May 20, 2014, 7:30 AM EDT

Behind the Scenes at the 'X-Men: Days of Future Past' Global Premiere

20th Century Fox brought a custom theater, fan experience, and 1,300 guests to New York's Jacob K. Javits Convention Center for the latest installment of the X-Men film franchise.

Event Report Posted May 15, 2014, 7:45 AM EDT

Why 'Bullets Over Broadway' Took Over the Met

Guests and cast members of the new Broadway show mingled among the statues during the play’s opening night party at the Metropolitan Museum of Art.

Event Report Posted April 16, 2014, 12:42 PM EDT

Inside HBO's Clever 'Veep' Premiere Party

HBO celebrated the third season of its hit television comedy Veep with a splashy, candy-filled fete.

Event Report Posted April 2, 2014, 7:15 AM EDT

'Divergent' Premiere Gives Fans Surprise Concert, Midnight Screening Passes

Summit Entertainment treated its wildly enthusiastic young adult fan base to surprise perks and access at the movie's premiere.

Event Report Posted March 27, 2014, 8:16 AM EDT

Why Discovery Channel Rebuilt a 19th-Century City

To promote Klondike, a scripted show about the gold rush in the Yukon, Discovery Channel recreated an 1800s-era Dawson City.

Event Report Posted January 27, 2014, 11:40 AM EST

What to Do When World Events Impact Your Event

Discovery Channel had to adapt when President Obama's speech on Syria was scheduled on the same night as the premiere of its series The Presidents' Gatekeepers.

News Posted September 23, 2013, 8:15 AM EDT

CNN Premieres 'Crossfire' With Newsy, On-Brand Party

Decor including vintage televisions and newsprint tablecloths set the tone for the bash.

Event Report Posted September 16, 2013, 7:30 AM EDT

Why Are Shopping Carts at This Red-Carpet Premiere?

Event Snapshot Posted September 3, 2013, 7:15 AM EDT

Target Closes Hollywood Boulevard for 'Planes' Preparty

Ahead of the world-premiere screening of the Disney film, families found a ton of on-theme and cleverly branded fun with games, activities, and crafts in the "Target Landing Zone."

Event Report Posted August 13, 2013, 7:30 AM EDT

Newsprint Covers HBO's Eye-Popping 'Newsroom' Bash

The black-and-white Season 2 premiere party for the hit drama series dripped in graphic fonts and let guests test their broadcasting skills.

Event Report Posted August 6, 2013, 8:00 AM EDT

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