Topic Archive: Product launches

How This Beauty Brand Created Six Events in One

Lancôme introduced its newest products with a room-by-room journey through a historic New York mansion.

Event Report Posted July 6, 2016, 7:30 AM EDT

12 Playful Ideas for a Preppy Event

At a glance, Svedka's country club theme looked buttoned-up and fussy, but closer inspection revealed whimsical, playful details.

Event Report Posted July 6, 2016, 7:15 AM EDT

Lenovo Shows How to Maximize Time at Tech World Event

Find out how the tech company packed product launches, future plans, hands-on demos—and lunch—into one six-hour event.

Event Report Posted June 30, 2016, 7:15 AM EDT

10 Ideas for Creating a Sophisticated Kid-Friendly Event

An all-ages party can be equally appealing to adult guests as well as to children, as shown by Janie and Jack's summer collection launch in Los Angeles.

Event Report Posted June 27, 2016, 7:15 AM EDT

8 Whimsical New Ideas for 'Alice in Wonderland'-Theme Events

Call it Spring launched its Disney-inspired capsule collection with fanciful flowers, desserts, and product displays.

Idea File Posted June 8, 2016, 7:45 AM EDT

Top 10 Innovative Brands 2016: #5 Target

The retailer markets its breadth of products by creating clever standalone activations and producing new experiences at major events.

Event Innovators 2016 Posted May 17, 2016, 5:55 AM EDT

How to Curate the Right Crowd for Your Event

During Miami Music Week, BMF Media and Smirnoff hosted events with specific guests in mind.

Event Report Posted March 24, 2016, 7:45 AM EDT

Why Target Built a Pillow Fort for Kids

The retailer created an interactive installation for the public to experience its new home decor line for kids.

Event Report Posted March 17, 2016, 7:45 AM EDT

Why Oreo Used a Vault to Deliver Cookies

The cookie brand's Wonder Vault activation went beyond simply handing out free samples.

Event Report Posted February 11, 2016, 7:15 AM EST

How a Puppet Fight Promoted a Washing Machine

LG marked the launch of its dual concept washing machine with a Broadway-inspired performance in New York.

Event Snapshot Posted November 11, 2015, 7:00 AM EST

10 Eye-Catching Product Displays From Events

From product launches to sponsor displays, here are attractive ways to integrate products into decor.

Idea File Posted September 9, 2015, 7:00 AM EDT

Get Inspired for Fall: How to Throw a Plaid Picnic

The Adam Lippes for Target preview event brought the designer's buffalo plaid-inspired collection and a sense of fall to a rooftop garden in the middle of August.

Event Report Posted August 20, 2015, 7:15 AM EDT

Why Adidas Built Its Own Soccer Field in a Warehouse

The sportswear brand looked to tap into the growing popularity of soccer in the U.S. by launching its new cleats with a tournament.

Event Report Posted July 24, 2015, 7:00 AM EDT

12 Guinness World Records Stunts at Events

Find out how events have used record-setting feats to generate publicity.

News Posted July 23, 2015, 7:00 AM EDT

See the Backyard Barbecue Heinz Built—Indoors

With grills as props and picnic-like decor, the event had a summer-party vibe.

Event Report Posted May 26, 2015, 7:15 AM EDT

What It Took to Create a Record-Breaking Projection at the Hoover Dam

Freightliner's product launch used the massive historic dam as a projection surface, and nabbed a Guinness record in the process.

Event Report Posted May 20, 2015, 7:15 AM EDT

Inside Target's Colorful Spring Launches for Lilly Pulitzer and Todd Oldham

The retailer marked its latest collaborations by hosting two separate events in New York, held within a week of each other.

Event Report Posted May 7, 2015, 1:50 PM EDT

Why One Retailer Offered Bedside Chats at a Breakfast Launch

To launch its home collection collaboration with Eva Longoria, J.C. Penney skipped a red carpet event in favor of an intimate breakfast affair that offered journalists bedside interview opportunities with the actress.

Event Report Posted May 4, 2015, 7:15 AM EDT

The Clever Way Samsung Got Influencers to Try Out the Galaxy S6

The brand compelled celebrities at bicoastal launch parties to use its latest smartphone in an organic way.

Coast to Coast Posted April 15, 2015, 7:00 AM EDT

See a Product Launch That Kept Guests Busy

The men's fashion site JackThreads provided several interactive experiences at a launch of a new sunglasses collection.

Event Report Posted March 10, 2015, 7:15 AM EDT

How a New Boutique Hotel Launch Is Targeting Millennials

Marriott International will match the youthful personality of its new Moxy brand with events aimed at young travelers.

Event Report Posted February 16, 2015, 7:43 AM EST

Video Game Launch Douses New York City in Soda

To launch Candy Crush Soda Saga, digital entertainment company King planned a public event that shut down a stretch of Broadway.

Event Report Posted January 22, 2015, 7:15 AM EST

Why a Product Launch Had Helicopters, Stuntmen, and Food Rations

The Los Angeles launch of Just One Eye's disaster relief kit had elements inspired by the Navy SEALs and wilderness conditions.

Event Report Posted December 22, 2014, 3:36 PM EST

6 Clever Ways M.A.C. Brought Its Sparkling Holiday Collection to Life

For its largest event of the year, the beauty brand relied on a silhouette artist and 800 pounds of glitter to acquaint guests with its latest products.

Event Report Posted December 8, 2014, 7:30 AM EST

Target Launches Toms Collection With Rustic Holiday Market

The retailer introduced its latest partnership with an event that used design and production elements to highlight the footwear brand's spirit of giving.

Event Report Posted November 24, 2014, 7:00 AM EST

See the Athletic-Inspired Alexander Wang for H&M Launch

The launch for the retailer's latest designer collaboration brought 1,000 guests to an indoor track and field center, where boxing bags, a parkour performance, and Astroturf set the scene.

Event Report Posted October 24, 2014, 4:33 PM EDT

Here's What Happens When Street Artists Decorate an Event

To celebrate the launch of its Perrier Inspired by Street Art collection, the beverage brand held artsy events throughout North America.

Event Report Posted October 10, 2014, 7:30 AM EDT

How a Beauty Brand Defied the Laws of Physics

StriVectin launched a new anti-aging neck cream with the help of Broadway star Idina Menzel—and floating donuts.

Event Report Posted October 3, 2014, 7:15 AM EDT

Why a Pool Party Put Electronics in Water

Kobo used synchronized swimmers to celebrate the launch of its waterproof e-reader.

Event Snapshot Posted September 17, 2014, 7:15 AM EDT

How to Host a Screening in a Museum

Doubling as the premiere for James Cameron's Deepsea Challenge 3D documentary and the debut of Rolex's Deepsea Sea-Dweller diver timepiece, one event built a screening room inside the American Museum of Natural History's Milstein Hall of Ocean Life.

Event Report Posted August 11, 2014, 3:47 PM EDT

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