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Topic Archive: Product launches

How a New Boutique Hotel Launch Is Targeting Millennials

Marriott International will match the youthful personality of its new Moxy brand with events aimed at young travelers.

Event Report Posted February 16, 2015, 7:43 AM EST

Video Game Launch Douses New York City in Soda

To launch Candy Crush Soda Saga, digital entertainment company King planned a public event that shut down a stretch of Broadway.

Event Report Posted January 22, 2015, 7:15 AM EST

Why a Product Launch Had Helicopters, Stuntmen, and Food Rations

The Los Angeles launch of Just One Eye's disaster relief kit had elements inspired by the Navy SEALs and wilderness conditions.

Event Report Posted December 22, 2014, 3:36 PM EST

6 Clever Ways M.A.C. Brought Its Sparkling Holiday Collection to Life

For its largest event of the year, the beauty brand relied on a silhouette artist and 800 pounds of glitter to acquaint guests with its latest products.

Event Report Posted December 8, 2014, 7:30 AM EST

Target Launches Toms Collection With Rustic Holiday Market

The retailer introduced its latest partnership with an event that used design and production elements to highlight the footwear brand's spirit of giving.

Event Report Posted November 24, 2014, 7:00 AM EST

See the Athletic-Inspired Alexander Wang for H&M Launch

The launch for the retailer's latest designer collaboration brought 1,000 guests to an indoor track and field center, where boxing bags, a parkour performance, and Astroturf set the scene.

Event Report Posted October 24, 2014, 4:33 PM EDT

Here's What Happens When Street Artists Decorate an Event

To celebrate the launch of its Perrier Inspired by Street Art collection, the beverage brand held artsy events throughout North America.

Event Report Posted October 10, 2014, 7:30 AM EDT

How a Beauty Brand Defied the Laws of Physics

StriVectin launched a new anti-aging neck cream with the help of Broadway star Idina Menzel—and floating donuts.

Event Report Posted October 3, 2014, 7:15 AM EDT

Why a Pool Party Put Electronics in Water

Kobo used synchronized swimmers to celebrate the launch of its waterproof e-reader.

Event Snapshot Posted September 17, 2014, 7:15 AM EDT

How to Host a Screening in a Museum

Doubling as the premiere for James Cameron's Deepsea Challenge 3D documentary and the debut of Rolex's Deepsea Sea-Dweller diver timepiece, one event built a screening room inside the American Museum of Natural History's Milstein Hall of Ocean Life.

Event Report Posted August 11, 2014, 3:47 PM EDT

6 Fruit-Filled Decor Ideas From Svedka’s Colorful Summer Party

In an effort to highlight its fruit-flavored offerings, the vodka brand used pineapples, strawberries, and other fresh produce in creative ways.

Event Report Posted June 27, 2014, 12:59 PM EDT

Target Debuts Beauty Line With Instagram-Ready Decor

The retailer enticed tastemakers to create content via one-on-one consultations with beauty experts and photo-worthy decor.

Event Report Posted June 5, 2014, 8:05 AM EDT

Ray-Ban Celebrates History—and Future—With Hands-On Bash

The Luxottica-owned eyewear brand showed off the remake of its Wayfarer style with an event that invited guests to interact with artisans at workshop stations.

Event Report Posted May 20, 2014, 3:47 PM EDT

See How a Product Launch Boosted a Brand's Social Presence

Q&Q, a new watch brand, used a gumball machine and the opportunity to receive a free gift to encourage guests to help populate its Instagram feed at a New York event.

Event Report Posted May 8, 2014, 6:45 AM EDT

Urban Farming Comes to Life at Video Game Launch

To promote its latest game, Farm Heroes Saga, King planted a farm in the middle of New York City.

Event Report Posted April 24, 2014, 7:15 AM EDT

Land Rover Goes Futuristic With Latest Car Launch

The British automotive brand unveiled its Discovery Vision Concept S.U.V. ahead of the 2014 New York International Auto Show with an event that put the vehicle in the same venue as two spacecrafts.

Event Report Posted April 22, 2014, 2:37 PM EDT

Audi Launches New Car With Holographic Duet From M.I.A. and Janelle Monaé

To introduce its new A3 sedan, the German automotive brand hosted simultaneous events in New York and Los Angeles that combined live performances with holograms.

Event Snapshot Posted April 17, 2014, 12:18 PM EDT

Why American Express Used Grocery Items as Decor

To emphasize the target consumer for its latest credit card, the financial company turned ordinary everyday items into creative visuals at a New York event.

Event Report Posted April 9, 2014, 7:30 AM EDT

Why Cadillac Put a Car in a Furniture Store

With a focus on design, the automaker's launch party for its new electric vehicle took over a high-end furniture retailer in downtown Toronto.

Event Report Posted April 7, 2014, 7:30 AM EDT

Skincare Company Asks Beauty Bloggers to Prom

To launch a line of products geared toward teenagers, Dermalogica Canada hosted an event that brought guests back to their high school days.

Event Report Posted February 10, 2014, 7:45 AM EST

Crate & Barrel Beats Winter Chill With Backyard Garden Party

Instead of a traditional showroom-style media preview, the brand put its spring/summer line to use at an interactive event.

Event Report Posted January 8, 2014, 7:15 AM EST

See How Aquafina's Beverage Launch Targeted Teens

For its first event directed at consumers between the ages of 14 and 19, Aquafina used R.F.I.D. wristbands linked to social media channels and a performance by Austin Mahone to engage and interact with guests.

Event Report Posted October 23, 2013, 7:58 AM EDT

White Snakes Guard $1 Million Bottle of Nail Polish (Yes, Really)

Event Snapshot Posted October 15, 2013, 7:45 AM EDT

See the Interactive Wall From Target's Phillip Lim Launch

The retailer celebrated its latest designer collaboration at an event featuring a 120-foot-long wall that interacted with guests.

Event Report Posted September 10, 2013, 2:55 PM EDT

Product Launch Puts Live Orange Grove in Times Square

J.C. Penney built its own garden patch in the middle of the busy streets to herald the launch of the Joe Fresh Kids collection.

Event Report Posted August 28, 2013, 7:00 AM EDT

See This: Booth in a Box

Modulbox is a compact mobile event marketing space that can be used for trade shows or pop-up activations.

The Scout Posted August 13, 2013, 7:00 AM EDT

Mini Transforms New Delhi Parking Garage Into Slick Nightclub

The car company debuted its Countryman model in India with an elaborate event it dubbed "Not Normal."

Event Report Posted August 8, 2013, 7:30 AM EDT

4 Low-Tech Entertainment Ideas From Svedka's Summery Bash

Forgoing technology, Svedka used old-fashioned games to engage guests at a launch party for new vodka flavors.

Event Report Posted July 1, 2013, 7:15 AM EDT

18 All-American Decor Ideas From Feed U.S.A. for Target Launch

To celebrate its new collection with charity organization Feed, Target hosted a rustic-Americana-themed dinner party in Brooklyn.

Event Report Posted June 25, 2013, 8:15 AM EDT

How a Product Launch Promoted Two Brands and Two Themes

The event marking SodaStream's partnership with Kraft combined two themes—bubbles and the environment—to form a cohesive look and message.

Event Report Posted June 3, 2013, 12:36 PM EDT

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