Topic Archive: Professional Convention Management Association

At P.C.M.A: 8 Tips From a Content Specialist on How to Drive Engagement

Check out how to "design events for content" to drive engagement and long-term value.

News Posted 5 days ago

At P.C.M.A.: Top C.M.O.s on the Value of Events in the Marketing Mix

Insights from executives at Lululemon, Maersk, and more on how events can drive customer loyalty.

Event Intelligence Posted January 19, 2016, 7:00 AM EST

Why People Attend Meetings and Conventions

Consider these findings from a recent industry study to maximize attendance at your future meetings and events.

News Posted February 17, 2015, 7:30 AM EST

How to Use Food to Get 3,700 Guests Buzzing

P.C.M.A.'s opening-night party offered an eclectic menu that had guests tweeting and talking.

Event Report Posted January 15, 2015, 7:30 AM EST

6 Principles of "Frugal Innovation"

At P.C.M.A.’s Convening Leaders conference, consultant and author Simone Ahuja shared strategies from emerging markets that can be used to solve problems faster, cheaper, and better.

Event Intelligence Posted January 15, 2015, 7:00 AM EST

Scott Stratten’s 10 Tips for "Un-Marketing"

At his talk for P.C.M.A.'s Convening Leaders conference, the author and marketing guru shared simple strategies to develop a positive relationship with customers.

Event Intelligence Posted January 13, 2015, 7:00 AM EST

Tina Brown’s 12 Tips for an Engaging Event

The former editor has turned her attention to live events, which she says have the unique ability to create an emotional connection between guests. At her talk for P.C.M.A.'s Convening Leaders conference, she shared the crucial elements of a successful event.

Event Intelligence Posted January 21, 2014, 7:15 AM EST

10 Smart Ways Meeting and Trade Show Organizers Are Connecting Attendees

Event Intelligence Posted February 19, 2013, 7:30 AM EST

How to Choose Dynamic Speakers for Meetings and Trade Shows

News Posted January 15, 2013, 1:19 PM EST

How New Online Channel Will Help B-to-B Events Go Global

News Posted September 12, 2012, 1:58 PM EDT

Report: Meetings Contribute $263 Billion in Spending to Economy

News Posted February 17, 2011, 5:04 PM EST

P.C.M.A. Opening Reception Mixes Modern and Vintage Las Vegas Themes

Event Report Posted January 17, 2011, 7:41 PM EST

Introducing Our Event Style Award Winners

News Posted February 21, 2008, 12:30 PM EST

PCMA Reception Promotes Ontario Tourism

The closing party for the international association of meeting planners featured inventive decor depicting the province in spring, summer, autumn, and fall.

Event Report Posted January 25, 2007, 12:00 AM EST

Event Calendar: Thursday, July 24, 2003

News Posted February 15, 2006, 1:37 PM EST

Event Calendar: Tuesday, April 22, 2003

News Posted February 15, 2006, 1:37 PM EST

Event Calendar: Wednesday, August 14, 2002

News Posted February 15, 2006, 1:37 PM EST

Event Calendar: Monday, December 9, 2002

News Posted February 15, 2006, 1:36 PM EST

This Week: Events Industry Celebrates Holidays

News Posted December 14, 2005, 12:00 AM EST

This Week: Bastille Day and Polo Matches

News Posted July 13, 2005, 12:00 AM EDT

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